Join us in Boston in November for these featured case studies and our other 32 conference sessions.
Innovating through Transformation
How are media companies transforming their business from one reliant on content consumption to one in which content mixes with tools and / or community for greater engagement and new revenue? This session’s case studies from The Economist and Pennwell will delve in-depth into their innovation journeys. The changes ripple across every facet of the business; hear first-hand the challenges, solutions and results.
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Moderator: Mark Walter, Principal, Content Technology Strategies
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[GDC_column size=”three-quarters”] Subrata Mukherjee, Vice President, Product Management, Global Head of Business Systems, The Economist
Transformation by Continuous Innovation
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[GDC_column size=”three-quarters”] Jeanette Newton, PW3 Platform Development Manager, Pennwell
Digital Transformation at PennWell: Creating Vertical Destination Hubs
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[GDC_column size=”three-quarters”] Dan Murphy, Lead Solutions Architect, Digital Strategy, Velir
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Join us in Boston in November for this featured session and our other 32 conference sessions.
Blockchain to Bots: a Look at Use Cases
New technologies need use cases. First in theory to attract commercial investment, and second in practice to prove their worth. This session includes discussions on the potential of Blockchain for digital asset management, and the use of bots in an intranet application.
Wednesday, November, 30: 11:40 – 12:40 pm
Moderator: Nicole Dvorak, MBA Candidate, Class of 2018, MIT Sloan School of Management
Rod Collins, Director of Innovation, Optimity Advisors Transforming Digital Assets into Digital Agents: New Media Strategies for Hyper-Connected Markets
Mindy Carner, Manager, Information Management, Optimity Advisors Transforming Digital Assets into Digital Agents: New Media Strategies for Hyper-Connected Markets
Henry Amm, Digital Strategy Consultant, adenin Technologies Making Intranets Smart: How AI and Bots Allowed Us to Create a Smart Assistant for the Digital Workplace
Gilbane Digital Content Conference
Fairmont Copley Place Hotel, Boston, November 29 – 30, 2016
Join us in Boston in November for this featured session and our other 32 conference sessions.
Here Come the Bots: How Innovations in Artificial Intelligence Will Shape the Future of Content and Commerce
Today’s online transactions are still largely web-based despite the proliferation of smartphones and mobile apps. And these transactions are often part of a fragmented purchasing experience, where a customer must move from interacting with engaging rich content to completing a series of cumbersome steps for transaction-related information like payment and delivery details.
One solution to this experience breakdown is to enable what is becoming known as conversational commerce, where the transaction part of purchase is integrated seamlessly with the customer’s current online environment. Several tech giants like Facebook and Amazon, as well as a number of start-ups, are investing in enabling chat bots within messaging apps that make it possible for users to make purchases within the platform, rather than having to go to an external web page. This session will explore what the rise of conversational commerce will mean for content management and content and commerce integration.
Wednesday, November, 30: 8:30 – 9:30 am
Register today to save your seat
Moderator: Jill Finger Gibson, Principal Analyst, Digital Clarity Group
Adrien Nussenbaum, CEO, Mirakl
Roland Benedetti, Chief Product and Marketing Officer, eZ
This is a fascinating and thought-provoking read. To oversimplify enough to be obvious: The return on network scale is diminishing; future value will come from more purposeful, naturally emerging ecosystems that go beyond connecting and communicating. WeChat and Uber are examples, but there are also others and the details and subtleties are worth careful thought by those looking ahead.
The hive is a smarter, evolved network that is bigger than the sum of its parts. … While networks like Instagram and Twitter are beginning to wear thin, messaging apps like WeChat are frenetic hives of activity that build economic empowerment. Like honeybee scouts, messaging apps decrease the friction of centralized nodes in the 1:1 communication between individual nodes and allow for emergent behaviors. … WeChat began five years ago as a messaging service. Today, you can use it to pre-order dumplings from a street-vendor, call a taxi, read the news, and even buy a house. Read More
WeChat: China’s Integrated Internet User Experience
Speaking of WeChat, it’s success is not just because of the chatting. Nielsen Norman Group did some research to determine whether the hype around “conversational user interfaces” was warranted.
Much of this hype stems from angst generated by the success of the Chinese WeChat service, which had 700 million users as of April 2016. WeChat has been touted as the poster child for conversational user interfaces. In this article, we report on user research we did in China with WeChat users. The study aimed to uncover practices in which WeChat users engaged, as well as why and in which cases its users preferred to use WeChat instead of regular mobile websites and apps. … UX research finds that tightly integrated services with a wide-ranging set of convenient features, accessed through a simple and unified design, are the reason Chinese users use WeChat so much. People mainly use traditional GUI interactions, not a “conversational user interface,” despite the hype. Read More
Facebook Workplace for enterprise social networking?
Hard to imagine enterprises jumping on to this, or Facebook counting on it. For the moment there is no rush to abandon Slack, Yammer, or whatever other social networking tools you are using. But of course you have to pay attention to it in case they’re determined – they are starting out with competitive pricing and, presumably the UI will be familiar. Read More
Introducing the Open Images dataset
Nice of Google, in order to advance “equality of opportunity in machine learning”, to release…
Open Images, a dataset consisting of ~9 million URLs to images that have been annotated with labels spanning over 6000 categories. We tried to make the dataset as practical as possible: the labels cover more real-life entities than the 1000 ImageNet classes, there are enough images to train a deep neural network from scratch and the images are listed as having a Creative Commons Attribution license. Read More
Odds are your marketing stack is way bigger than you think it is
Many of you may already be familiar with Ghostery. Well, in the spirit of Terence Kawaja’s and Scott Brinker’s marketing technology landscapes, we now have “GhostyScape”. Scott describes it…
Ghostery is used by companies to optimize the performance of their sites and identify security holes. After all, those software services being triggered on your web pages have computational overhead that can potentially drag down client-side experiences — or potentially pass along data to an unexpected network of third parties to third parties. (Fourth party data?)… But here, they serve a more modest purpose: to illustrate just how large marketing stacks really are in practice. These Ghostery maps only show a slice of a company’s marketing stack — the slice that’s visible from scanning client-facing web pages. There’s more happening backstage, for sure. I guarantee you, more than you expect. Read More
“The dynamic between mobile web’s critical role in expanding audience reach and the app’s role in high user engagement” and more in The 2016 U.S. Mobile App Reportvia Comscore
Main conference: November 29 – 30 Workshops: December 1, 2016 Fairmont Copley Plaza, Boston
The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.
Conference: November 29 – 30 and Workshops: December 1 Boston Fairmont Copley Plaza
Join the digital marketers, technologists, and analysts leading the thinking and doing — making modern digital content and customer experience strategies a reality. Register and save your seat today
Keynote presentations
Wednesday, November 29, 8:30 – 10:00am
Marissa Jarratt, Senior Director, Global Marketing, PepsiCo A New Age for Internal Communications: Measure, Manage and Influence The Employee Experience
Tania Yuki, CEO, Shareablee Measuring What Matters in Social Media
Jon Marks, Co-founder and CTO, Kaldor Blood in the Streets – Reporting from the Content Technology Trenches
Keynote panel – Industry analysts
Wednesday, November 29, 11:00 – 12:00pm
Melissa Webster, Program VP, Content & Digital Media Technologies, IDC
Scott Liewehr, Partner and Principal Analyst, Digital Clarity Group
Deanna Laufer, Senior Analyst, Customer Experience, Forrester Research
Conference: November 29 – 30 and Workshops: December 1 Boston Fairmont Copley Plaza
Join our highly-respected international experts for a deep dive following our two-day conference. Register and save your seat today!
Thursday, December 1: 9:00 – 12:00
Building a Business Case for a Modern Intranet – learn more
Sara Redin, Founder, Redin Consult
An Anatomy of a Digital Audit – learn more Tim Bourgeois, Executive Editor, ChiefDigitalOfficer.net and East Coast Catalyst
The Right Way to Select Digital Content Technology – learn more Tony Byrne, Founder, Real Story Group
Thursday, December, 1: 1:00 – 4:00
Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience – learn more Cathy McKnight, Vice President, Consulting, Digital Clarity Group
Designing Taxonomies and Metadata for CMS Implementation – learn more
Hope you had a fantastic summer. We are back from vacation and our new school-year resolution is to publish more bite-sized issues more frequently – tougher curation and quicker delivery to you.
Beyond the iPhone
is the watch, as the next general purpose personal computer that is. I still think that has always been Apple’s plan, with fitness a viable commercial entry point and learning path to the much larger health care market and everything else. In this regard the AirPods were the most interesting of the recent announcements. As Ben Thompson points out…
… one of the devices that pairs with AirPods is the Apple Watch, which received its own update, including GPS. The GPS addition was part of a heavy focus on health-and-fitness, but it is also another step down the road towards a Watch that has its own cellular connection, and when that future arrives the iPhone will quite suddenly shift from indispensable to optional. Simply strap on your Watch, put in your AirPods, and, thanks to Siri, you have everything you need… just as the iPhone makes far more sense as a digital hub than the Mac, the Watch will one day be the best hub yet. Read More
Facebook’s Power Struggle Over App Links
This long slow cold war requires monitoring by marketers, developers, and publishers. The Information’s Cory Weinberg is watching.
Apps are caught in the middle of a power struggle between Apple, Google and Facebook to control mobile browsing habits. The fragmentation benefits Facebook, which keeps people inside its browser instead of supporting apps’ deep links on iPhones. Read More
Google’s AMP Viewer: the Tinder UX for content?
Google is also increasing its reach and control over the browsing experience. All marketers, not just news publishers, will be affected.
AMP links will no longer be limited to the Top Stories area of mobile results; instead, Google will link to the AMP version of a webpage any time a valid AMP is available. This “blue links” expansion will dramatically increase AMP traffic overall and enable discovery of a rapidly growing universe of non-news and long-tail AMP content. … Publishers might not realize that Google won’t just link to AMPs, but will present them in a Google-hosted viewer which is certain to alter user flow and engagement from mobile search. Read More
How The Daily Beast gets 40 percent of readers to visit its homepage
While the Beast gets its fair share of traffic from Google and Facebook, it focuses more on getting those readers back via email (its subscriber base has doubled in the past year) and its app than on maximizing the reach of content it publishes elsewhere. It has eschewed Google AMP and, after a brief dalliance with Facebook Instant Articles, has stopped using those too. Read More
Main conference: November 29 – 30 Workshops: December 1, 2016 Fairmont Copley Plaza, Boston
The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.
If Customer Experience and Digital Marketing is Your Game…
Have we got a track for you at this year’s Gilbane Conference. Track C: Content, Marketing, and Customer Experience is designed for marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, and business and technology strategists focused on customer experience and digital marketing.
You’ll Learn How:
Adobe and Brightspot advise customers on managing a digital experience business
Campbell Soup and National Instruments are crafting modern customer experiences using iterative testing, measurement, and analysis to engage more deeply with customers
To create a plan to develop and deliver supporting and engaging content across multiple channels
Innovations in artificial intelligence will shape the future of content and commerce
Translation and localization technology will impact the future
To successfully map business and technology requirements
Register now to join us for the Gilbane Digital Content Conference’s Track C: Content, Marketing, and Customer Experience on November 29-30. Get a full description for all 14 sessions in this track, here.
Register with code F16G to save an extra $100 off the Early Bird rate of your conference pass.
Register Today
The Venue
The Fairmont Copley Plaza is the official conference hotel for the Gilbane Digital Content Conference 2016. Discounted guest room rates (plus applicable taxes) have been arranged for attendees who book by November 11, 2016. Find out more…
