Join us in Boston in 3 weeks to network with your peers and learn how they are building successful next generation content strategies and digital experiences for customers and employees. Here is just a sample of who you’ll meet…
Starwood Hotels & Resorts ● Elisa Oyj ● State Street Global Advisors ● KrellTec ● Commonwealth of MA ● Sodexo ● MITRE Corporation ● Keurig Green Mountain ● Capital One ● ViaSat ● Sandia National Labs ● Liberty Mutual Insurance ● Staples ● Moody’s Investors Service ● SAS ● Gale/Cengage Learning ● Federal Reserve Bank of San Francisco ● Volvo Construction Equipment ● HCA IT&S ● Fidelity Investments ● American Tower ● The MIT Press ● LDS Church ● UNICEF ● Salesforce ● Southern Farm Bureau Life Insurance Company ● Raymond James ● Eaton Vance ● Dell EMC ● Bentley University ● The Nielsen Company ● Capital One ● VMware ● FINRA ● The Hartford ● Milton CAT ● IMAX Corporation ● Hollister Inc. ● CNYH Electric Group ● Lazard Asset Management ● and many more…
The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.
Content management, marketing, and digital experience
Featured session: Customer Experience, Data, Personalization, and Brand Marketing
Marketers have a lot to figure out these days. They need to navigate between decisions about how much to focus on personalization versus brand marketing, determine what data they need for each, and how it will be acquired, analyzed, and utilized, and decide which marketing technology components they need to choreograph to support their goals. And all the while they need to ensure they will be improving the customer experience. This session includes two presentations looking at the role of data in overall marketing strategy and customer experience.
Wednesday, November 29: 10:30 a.m. – 11:30 a.m.
*Register today to save your seat and use priority code 100FG17 for an extra discount*
Moderator: Phil Kemelor, Partner, VP-Client Services, MaassMedia
Aaron Kechley, SVP, Product Management, Marketing & Technical Solutions, DataXu The Marketer’s Dilemma: Data Activation
Mark Smith, President, Kitewheel Supporting Today’s Connected Consumer with the End-to-End Customer Journey
Gilbane Digital Content Conference
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017
As global content becomes more mainstream there is increasing pressure for broader and more efficient integration with corporate functions and strategies. Both presentations in this session address some ways to accomplish this: one focused on the multilingual content supply chain and API integration, and one focused on deeper integration with marketing and growth strategies.
Wednesday, November 28: 1:45 p.m. – 2:45 p.m.
*Register today to save your seat and use priority code 100FG17 for an extra discount*
Moderator: Mary Laplante, Vice President Client Services, Digital Clarity Group
Laura Brandon, Executive Director, Globalization and Localization Association
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Jim Compton, Technology Program Manager, Moravia Workflow Automation in Multilingual Content Delivery: A Collaborative Initiative for Standardized Translation APIs
Juliana Pereira, Head of Marketing, Smartling Translation Strategy is a Growth Strategy: The Smart Approach to Global Content
“Content strategy” covers a lot of territory, within organizations, and across industries. While every business is unique, cross-pollinization of ideas often leads to some of the most valuable and unpredictable insights. In this session speakers from well-known brands, Starwood and Volvo, share content strategies that have worked for them, and might inspire you in surprising ways.
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Moderator: Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC
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[GDC_column size=”three-quarters”] Ora Solomon, Director of Global Product Management, Starwood Hotels & Resorts Measuring your translation ROI, Starwood’s model
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[GDC_column size=”three-quarters”] John Johnston, Director, Digital Marketing, Volvo Construction Equipment Targeting Content for the Right Location
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Scott Brinker looks at two surveys on how modern marketing organizations are re-structuring to manage marketing technology. In short, they have and are. Read More
What Elon Musk taught me about growing a business
Dharmesh Shah was inspired by Elon Musk’s advice on growing and scaling a business, “Every person in your company is a vector. Your progress is determined by the sum of all vectors.” In this post, he explains what Musk meant in a way that doesn’t require any knowledge of linear algebra. This is a simple, practical, and powerful tool for anyone managing either a company or project. Read More
Emotional intelligence needs a rewrite
Software that can recognize emotions “emotion AI”, has a lot of potential and is already in use (learn more at this keynote at our upcoming conference). But recognizing emotions is not easy for humans, never mind software. Large amounts of data in specific contexts and application domains will continually help as data sets grow. Even so there is a lot to learn/unlearn in our understanding of how humans experience and process and exhibit emotional behavior. Read More
Google and the disintermediation of search
Jan Dawson argues, correctly I think, that the continued increase in Google’s traffic acquisition costs and effect on margins is something to watch, but of more concern…
… the threat of disintermediation could undermine the revenue base on which those margins are generated in the first place. What do I mean by disintermediation here? The fact that many of what would once have been Google searches are now pre-empted by other apps and services before the user ever reaches Google. Read More
The seven deadly sins of AI predictions
A lot of AI researchers and pundits imagine that the world is already digital, and that simply introducing new AI systems will immediately trickle down to operational changes in the field, in the supply chain, on the factory floor, in the design of products. Nothing could be further from the truth. Almost all innovations in robotics and AI take far,
far, longer to be really widely deployed than people in the field and outside the field imagine. Read More
The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.
This discount is in addition to the $100 early bird discount!
Conference: November 28–29 ● Workshops: November 30 Renaissance Boston Waterfront Hotel
Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues
Of all the different functions and systems that need to be integrated to provide a clean consistent customer experience, content management systems and commerce systems are the most obvious. Speakers look at three areas: e-commerce and CMS integration, why content is so critical to e-commerce success, and strategies for optimal conversion.
Will Microsoft’s new augmented reality patent kill the keyboard?
Well, there is a difference between the function of a keyboard, typing, which has legs for the foreseeable future, and its physical instantiation, which will eventually be eclipsed by something virtual. There are those who think voice will replace keyboards, and perhaps even typing, but it is way too early to confidently predict the relative adoption of voice versus typing. There are use cases, limitations, and reasonable preferences for each, as experiments with chatbots illustrate. Both typing and voice will likely last until well into the future of brain-to-computer interfaces. Read More
How the personal data extraction industry ends
Doc Searls with a positive outlook on personal data protection…
Our influence will be most corrective when all personal data extraction companies become what lawyers call second parties. That’s when they agree to our terms as first parties. These terms are in development today at Customer Commons, Kantara and elsewhere. They will prevail once they get deployed in our browsers and apps, and companies start agreeing (which they will in many cases because doing so gives them instant GDPR compliance, which is required by next May, with severe fines for noncompliance). Read More
Yep, that web project should be a PWA
Whether you’re a technologist, marketer, or both, it’s difficult to keep current on web tools and technologies. A well-researched and thought-out decision made a few months ago may no longer be optimal. Less technical colleagues or executives may be mis-informed by an out of date perception or current yet incorrect article. Aaron Gustafson provides an in-depth update on the state of progressive web apps. If you haven’t considered them in a while you may be surprised. Read More
and of course there is…
Framework Churn
This is perhaps a more hopeful article, and from an interested party. Nonetheless, it is a good explanation of the problem. Ionic’s Max Lynch argues the solution to Framework Churn is web components. Read More
Apple is going after the health care industry
While no surprise to anyone paying attention, most discussion to date has focused on technical details of devices like the Apple watch, the seemingly intractable challenges around managing health care data, or the quicksand of FDA approval. In this research brief CB Insights looks at the business and market leverage Apple has over the large players in the health care industry, including reach, customer experience relationship, and revenue model. Apple is progressing on all fronts. As CB Insights says, “Other players in health care should take notice.” Read More
The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.
Conference: November 28–29
Workshops: November 30 Renaissance Boston Waterfront Hotel
Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues
Join us in Boston to learn how your peers and competitors in marketing, IT, business, and content across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.
The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.
