As global content becomes more mainstream there is increasing pressure for broader and more efficient integration with corporate functions and strategies. Both presentations in this session address some ways to accomplish this: one focused on the multilingual content supply chain and API integration, and one focused on deeper integration with marketing and growth strategies.
Wednesday, November 28: 1:45 p.m. – 2:45 p.m.
*Register today to save your seat and use priority code 100FG17 for an extra discount*
Moderator: Mary Laplante, Vice President Client Services, Digital Clarity Group
Laura Brandon, Executive Director, Globalization and Localization Association
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Jim Compton, Technology Program Manager, Moravia Workflow Automation in Multilingual Content Delivery: A Collaborative Initiative for Standardized Translation APIs
Juliana Pereira, Head of Marketing, Smartling Translation Strategy is a Growth Strategy: The Smart Approach to Global Content
“Content strategy” covers a lot of territory, within organizations, and across industries. While every business is unique, cross-pollinization of ideas often leads to some of the most valuable and unpredictable insights. In this session speakers from well-known brands, Starwood and Volvo, share content strategies that have worked for them, and might inspire you in surprising ways.
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Moderator: Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC
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[GDC_column size=”three-quarters”] Ora Solomon, Director of Global Product Management, Starwood Hotels & Resorts Measuring your translation ROI, Starwood’s model
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[GDC_column size=”three-quarters”] John Johnston, Director, Digital Marketing, Volvo Construction Equipment Targeting Content for the Right Location
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Scott Brinker looks at two surveys on how modern marketing organizations are re-structuring to manage marketing technology. In short, they have and are. Read More
What Elon Musk taught me about growing a business
Dharmesh Shah was inspired by Elon Musk’s advice on growing and scaling a business, “Every person in your company is a vector. Your progress is determined by the sum of all vectors.” In this post, he explains what Musk meant in a way that doesn’t require any knowledge of linear algebra. This is a simple, practical, and powerful tool for anyone managing either a company or project. Read More
Emotional intelligence needs a rewrite
Software that can recognize emotions “emotion AI”, has a lot of potential and is already in use (learn more at this keynote at our upcoming conference). But recognizing emotions is not easy for humans, never mind software. Large amounts of data in specific contexts and application domains will continually help as data sets grow. Even so there is a lot to learn/unlearn in our understanding of how humans experience and process and exhibit emotional behavior. Read More
Google and the disintermediation of search
Jan Dawson argues, correctly I think, that the continued increase in Google’s traffic acquisition costs and effect on margins is something to watch, but of more concern…
… the threat of disintermediation could undermine the revenue base on which those margins are generated in the first place. What do I mean by disintermediation here? The fact that many of what would once have been Google searches are now pre-empted by other apps and services before the user ever reaches Google. Read More
The seven deadly sins of AI predictions
A lot of AI researchers and pundits imagine that the world is already digital, and that simply introducing new AI systems will immediately trickle down to operational changes in the field, in the supply chain, on the factory floor, in the design of products. Nothing could be further from the truth. Almost all innovations in robotics and AI take far,
far, longer to be really widely deployed than people in the field and outside the field imagine. Read More
The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.
This discount is in addition to the $100 early bird discount!
Conference: November 28–29 ● Workshops: November 30 Renaissance Boston Waterfront Hotel
Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues
Of all the different functions and systems that need to be integrated to provide a clean consistent customer experience, content management systems and commerce systems are the most obvious. Speakers look at three areas: e-commerce and CMS integration, why content is so critical to e-commerce success, and strategies for optimal conversion.
Will Microsoft’s new augmented reality patent kill the keyboard?
Well, there is a difference between the function of a keyboard, typing, which has legs for the foreseeable future, and its physical instantiation, which will eventually be eclipsed by something virtual. There are those who think voice will replace keyboards, and perhaps even typing, but it is way too early to confidently predict the relative adoption of voice versus typing. There are use cases, limitations, and reasonable preferences for each, as experiments with chatbots illustrate. Both typing and voice will likely last until well into the future of brain-to-computer interfaces. Read More
How the personal data extraction industry ends
Doc Searls with a positive outlook on personal data protection…
Our influence will be most corrective when all personal data extraction companies become what lawyers call second parties. That’s when they agree to our terms as first parties. These terms are in development today at Customer Commons, Kantara and elsewhere. They will prevail once they get deployed in our browsers and apps, and companies start agreeing (which they will in many cases because doing so gives them instant GDPR compliance, which is required by next May, with severe fines for noncompliance). Read More
Yep, that web project should be a PWA
Whether you’re a technologist, marketer, or both, it’s difficult to keep current on web tools and technologies. A well-researched and thought-out decision made a few months ago may no longer be optimal. Less technical colleagues or executives may be mis-informed by an out of date perception or current yet incorrect article. Aaron Gustafson provides an in-depth update on the state of progressive web apps. If you haven’t considered them in a while you may be surprised. Read More
and of course there is…
Framework Churn
This is perhaps a more hopeful article, and from an interested party. Nonetheless, it is a good explanation of the problem. Ionic’s Max Lynch argues the solution to Framework Churn is web components. Read More
Apple is going after the health care industry
While no surprise to anyone paying attention, most discussion to date has focused on technical details of devices like the Apple watch, the seemingly intractable challenges around managing health care data, or the quicksand of FDA approval. In this research brief CB Insights looks at the business and market leverage Apple has over the large players in the health care industry, including reach, customer experience relationship, and revenue model. Apple is progressing on all fronts. As CB Insights says, “Other players in health care should take notice.” Read More
The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.
Conference: November 28–29
Workshops: November 30 Renaissance Boston Waterfront Hotel
Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues
Join us in Boston to learn how your peers and competitors in marketing, IT, business, and content across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.
The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.
CB Insights found a new Apple patent for an “Electronic Device That Computes Health Data”. The examples use an iPhone, but the patent covers any computing device with “a camera, an ambient light sensor, and a proximity sensor”. This covers Apple’s current main products, and will certainly cover future versions of some of their wearable products.
Needless to say, a combination of integrated Apple devices computing health data in concert, in addition to communicating with third party devices and apps, is a powerfully flexible hub environment. This model plays to Apples strengths, is applicable to other IoT applications, and suggestive of future strategy.
When Apple launched the watch I argued that the watch was meant to be a general-purpose computing device, and as such the most likely successor to the iPhone, and that health would be a focus because “fitness is a great way to enter into the much larger healthcare opportunity, which in turn provides an environment to learn about new user experience
technology and the complex device integration and data sharing necessary for it, and other complicated applications of general purpose computing.” The other candidate is glasses, but we’ll see. In any case, the devices will be working together.
Health care data includes much more than individual and aggregate tracking. How the data is analyzed, used, and shared, by patients, providers, and payers provides an even larger opportunity to improve care and reduce costs. In spite of the challenges caused by proprietary health data systems — which still seriously need to be dealt with — there is some encouraging activity. For couple of examples Read More here, and here
Apple signals it’s willing to let next-gen web apps compete with iOS apps
Translation: Apple is adding support for “Service Workers” to WebKit, which means that Safari will be able to support Progressive Web Apps (PWAs). PWAs, developed by Google engineers to allow mobile web apps to better compete with native apps are supported by Google, Mozilla, Opera, and Microsoft browsers and appear to be a hit with developers. This support is obviously important for both Apple customers and the open web. Read More
Introducing the news business’ first “initial coin offering”: Ethereum to the rescue?
Blockchain, in the abstract, can do for content supply systems what it is touted to do best: speed up supply chains. By making more transparent all the steps with the content origination, permissioning, pricing and billing reuse chain, it presumably may speed the business of syndication sales. Read More
“Get Started” stops users
Get Started buttons and other ambiguous calls-to-action can degrade the user experience and should be avoided… This button is often the most prominent and enticing call-to-action on the homepage, and can appear to be the right path for nearly every activity a user is looking to complete… But when this button lands naïve users into a complex flow instead of providing them with the basic information they expected, people lose trust and become annoyed with the site. Read More
The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.
Conference: November 28–29
Workshops: November 30 Renaissance Boston Waterfront Hotel
Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues
Join us in Boston to learn how marketers and IT, business, and content managers across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders, including:
How to architect and build digital experiences around your customer’s journey
Successful examples of multichannel content architectures for B2B and B2C
The importance of integrating content and ecommerce systems, strategy, and measurement
What you can do today with AI technologies to engage more deeply with customers, and extend your reach
How to choose martech suites, conversational apps, and content marketing software
Content strategies for global brands, publishers, and multilingual collaboration applications
What you need to know about the latest web and mobile development technologies
How to increase the lifetime value of your content assets
Whether you are just getting started with managing multichannel content, need to improve the consistency of the web and mobile discovery experience, or are ready to integrate with an ecommerce, collaboration, business intelligence or other marketing or enterprise system, join us to learn what your B2B and B2C peers are doing, and what industry analysts, technologists, and service providers are recommending.
We hope to see you in Boston at this year’s Gilbane Digital Content Conference!
