Gilbane Boston 2017 banner

Featured session:
Brand Content Strategies

“Content strategy” covers a lot of territory, within organizations, and across industries. While every business is unique, cross-pollinization of ideas often leads to some of the most valuable and unpredictable insights. In this session speakers from well-known brands, Starwood and Volvo, share content strategies that have worked for them, and might inspire you in surprising ways.

Tuesday, November 28: 10:30 a.m. – 11:30 p.m.

*Register today to save your seat and use priority code 100FG17 for an extra discount*

[GDC_row]
[GDC_column size=”quarter”]
Melissa Webster IDC at Gilbane Conference
[/GDC_column]
[GDC_column size=”three-quarters”]
Moderator:
Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC
[/GDC_column]
[/GDC_row][GDC_row]
[GDC_column size=”quarter”]
Ora Solomon Starwood at Gilbane Conference
[/GDC_column]
[GDC_column size=”three-quarters”]
Ora Solomon, Director of Global Product Management, Starwood Hotels & Resorts
Measuring your translation ROI, Starwood’s model
[/GDC_column]
[/GDC_row][GDC_row]
[GDC_column size=”quarter”]
John Johnston, Volvo, at Gilbane Conference
[/GDC_column]
[GDC_column size=”three-quarters”]
John Johnston, Director, Digital Marketing, Volvo Construction Equipment
Targeting Content for the Right Location
[/GDC_column]
[/GDC_row]

Gilbane Digital Content Conference
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017

Share