Day: June 4, 2025

Sigma launches semantic layer integration and AI SQL capabilities on Snowflake

June 4, 2025 / NewsShark

Sigma, an analytics platform, today announced two major platform innovations in partnership with Snowflake: an integration with Snowflake Semantic Views (private preview) and support for AI SQL, Snowflake’s feature for querying unstructured data. Together, these advances enable governed semantic exploration and file-based AI-powered analysis directly in Sigma’s spreadsheet-like interface. Structured metrics and raw human context—contracts, images, PDFs, and text—are queryable side-by-side in a single governed system.

Sigma also supports Snowflake AI SQL, a new capability that lets users query unstructured data as if it lived in a table. This news follows Sigma’s recent launch of its File Column Type feature, allowing end users to connect unstructured content with structured data, making complex workflows executable inside Sigma.

Teams can upload files with Sigma, run them through Snowflake’s LLM-based functions, and analyze the structured results alongside traditional datasets—no pipelines and no special tools required. Snowflake’s AI SQL functions analyze the content using LLMs, and Sigma picks up the structured output and renders it live in dashboards or workflows.

Joint customers can start using the semantic layer integration immediately through their existing Snowflake and Sigma environments as well as the full support for Cortex AISQL.

https://www.sigmacomputing.com/resources/announcements/sigma-launches-native-semantic-layer-integration-and-ai-sql-capabilities-on-snowflake-ai-data-cloud

Contentstack unveils Contentstack Data and Insights

June 4, 2025 / NewsShark

Contentstack, a headless CMS and digital experience vendor, announced they have completed the integration of Lytics technology after acquiring the company in January. Contentstack Data and Insights, is a native set of capabilities for audience analytics and real-time data activation, along with omnichannel campaign orchestration capabilities, now integrated into Contentstack EDGE, its integrated adaptive digital experience platform (DXP).

As of today the digital experience platform, Contentstack EDGE includes:

Contentstack Data & Insights: A set of real-time intelligence capabilities connecting content and customer behavior, including:
- Audience Insights App: Understand what content drives engagement and business outcomes, support targeted campaigns and ground personalization in data-driven insights. With visual maps, audience building, and opportunity insights, brands can learn what their audiences care most about in real time. Available at no additional cost to Contentstack customers.
- Real-Time Data Activation: Deliver personalized experiences instantly with seamless access to over 200 data connectors and native integration with existing data warehouses, activated in real time as customers interact.
Campaign orchestration:
- Flows: The ability to activate omnichannel personalization at scale through adaptive customer journeys that guide individuals seamlessly across web, mobile, email, ads, SMS, and other channels, maximizing engagement and conversions.

https://www.contentstack.com

Gilbane Advisor 6-4-25 — Knowledge metagraphs, hello GEO

June 4, 2025 / Frank Gilbane

This week we feature articles from Seema Amble & Zach Cohen, and Volodymyr Pavlyshyn.

Additional reading comes from Jon Udell, Cai Parry-Jones, Thomas H. Davenport, Roger W. Hoerl & Thomas C. Redman, and Steve Jones.

News comes from LandingAI, MindsDB, Aprimo, and dbt Labs.

Our next issue arrives June 11.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

Opinion / Analysis

The evolving landscape of knowledge graphs: A journey towards smarter AI memory

Volodymyr Pavlyshyn takes you on an engaging tour of graph models, pointing out the strengths and weaknesses of each along the way. He then postulates a “practical solution” that would combine various features to manage the complexities of Graph of Graphs (GoG) / metagraphs. (18 min)

https://ai.plainenglish.io/the-evolving-landscape-of-knowledge-graphs-a-journey-towards-smarter-ai-memory-7e24e45a5fba

How Generative Engine Optimization (GEO) rewrites the rules of search

That LLMs are an ineludible threat to search in general is not news, but Seema Amble & Zach Cohen dig into what it means specifically for SEO vendors and for marketers. As VCs they are naturally looking at the new generation GEO replacements — there are more than you might think — and for “monopolistic potential”. (6 min)

https://a16z.com/geo-over-seo

Content technology news

LandingAI upgrades Agentic Document Extraction for complex documents

Agentic document extraction captures different form fields, tables, checkboxes, and provides accurate descriptions for these elements based on their visual layout.
https://landing.ai/agentic-document-extraction

MindsDB launches open-source AI interface for databases and documents

Enables natural language conversations with enterprise datasets—unifying structured databases and unstructured knowledge with intelligent agentic orchestration.
https://mindsdb.com/newsroom/chat-with-your-data-mindsdb-launches-open-source-ai-interface-for-databases-and-documents

Aprimo launches AI agents to transform content operations

Aprimo enables digital marketing, digital asset management, and content operations teams to accelerate planning, production, and content transformation.
https://www.aprimo.com

dbt Labs unveils new Fusion engine

Fusion now powers the entire dbt platform, from the CLI, to dbt Orchestrator, Catalog, Studio, introduces SQL comprehension, and many other capabilities.
https://www.getdbt.com/blog/dbt-labs-redefines-dbt-with-new-fusion-engine

All content technology news

The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

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