Curated for content, computing, and digital experience professionals

Day: April 27, 2021

Adobe unveils updates across Adobe Experience Cloud

Adobe introduced innovations across Adobe Experience Cloud, unveiling new enterprise applications with Adobe Journey Optimizer and Adobe Customer Journey Analytics, its next generation Real-time Customer Data Platform (CDP), its Marketing System of Record through the integration of Workfront, and new Adobe Experience Platform capabilities to deliver real-time personalization and new content and intelligent commerce capabilities:

  • New Adobe Journey Optimizer: is designed to help marketers optimize the customer journey across any outbound or inbound customer touchpoint.
  • Next Generation Adobe Real-time CDP: is architected for first-party, data-driven customer acquisition and engagement. The B2B edition of Adobe Real-time CDP allows customers to bring together both individual and account profiles.
  • New Customer Journey Analytics: allow brands to integrate and standardize their online and offline customer data to visualize it in a unified view.
  • New Marketing System of Record: Adobe’s new Marketing System of Record will be the single source of truth for connecting and managing work across the marketing lifecycle.
  • Adobe Experience Manager: includes Headless Content Management System (CMS) capabilities. The new Adobe Experience Manager Assets Essentials will become the default asset management capability.
  • New Adobe Commerce Capabilities: With Adobe Sensei, Product Recommendations unlock ways for customers to discover products, and Live Search delivers fast, relevant results.
  • New Adobe Experience Platform Collection Enterprise: allows companies to use Adobe’s distributed, edge network for collecting data and sending it to Adobe’s applications and platform or any other system. And the new lightweight data collection SDKs help ensure that applications are highly performant.

https://news.adobe.com/news/news-details/2021/Adobe-Summit-2021-Driving-Business-Growth-in-the-Digital-Economy/default.aspx

Coveo announces Coveo for Adobe Experience Manager

Coveo, provider of AI-powered relevance platforms that transform search, recommendations, and personalization within digital experiences, announced Coveo for Adobe. The new offering brings improved search and discovery to Coveo’s customers that use Adobe Experience Manager (AEM).

With the deprecation of Adobe’s Search & Promote product, organizations using AEM have had to rely on Apache Lucene and Solr to power search. Coveo for Adobe offers a search replacement option that makes it easier for marketers and developers alike to bring AI to search. By combining pre-packaged machine learning models for site search, ecommerce, customer service, and the workplace, alongside a rich toolset of connectors and UI components, Coveo helps organizations quickly optimize their digital experiences, and the websites, portals and apps that define them.

https://www.coveo.com/en/products/integrations/coveo-for-adobe

Gilbane Advisor 4-27-21 — EKGs on HOGs, CDWs, docs vs cats, blockchain

In this issue we take you on a trip through enterprise knowledge graph lands, look at how blockchain is helping companies smooth collaboration, consider disruptive ecosystems forming around CDWs, and introduce you to a new effort to improve the management and utility of business documents.

Our content technology news weekly will be out tomorrow as usual.


From Flatland to HOG Heaven

Large-scale enterprise knowledge graphs (EKGs) are still a rare beast in enterprises in spite of their promise which is ably demonstrated by implementations at the largest tech companies. Mainstream scarcity of EKGs is understandable given the amount of change involved – both in how we think about information management problems, and of course in how we marshal the troops to plan and deploy. 

Dan McCreary takes you on an amusing journey through four lands with distinct characteristics and cognitive styles, to help you envision the who and what you need to reach HOG (Hardware Optimized Graph) Heaven. 

Hog heaven

How blockchain can simplify improve collaboration and simplify partnerships

There are many potential applications for blockchains and enterprises in multiple industries have built private blockchain applications. Information sharing and collaboration are areas where most organizations could benefit from blockchains. This non-technical Harvard Business Review article takes you through some of the ways blockchain is being used to significantly improve collaboration, and what to watch out for in practice.


Will Snowflake be the next great platform?

Gabriel de Vinzelles suggests it will, and as an investor is looking at the evolving ecosystem around cloud data warehouses (CDWs), and the startups who are looking to “rebuild many product categories such as Data Ingestion, Data Transformation, Data Governance, Data Quality, etc.”. There is certainly a lot of opportunity here, especially for unstructured data based on inquiries we see.

Of course Snowflake is not the only CDW and Vinzelles isn’t only talking about them. The ecosystems around other CDWs will also be disrupted by the same, or similar companies he is tracking.


Docugami

Documents have always been the problem child of information management because of the infinite varieties of content, structure, format, and the relationships between them. Even with the advances in machine learning, natural language processing, and graph databases we struggle with the complexity and and cost of managing documents and their content. But the combination of these technologies can help, and that is startup Docugami’s goal. Their product is in semi-stealth mode, but this TechCrunch interview with Docugami Co-founder Jean Paoli will give you an idea of what they are up to, and why we refer to “docs vs cats” in this issues’ subject line.


Also worthy


The Gilbane Advisor is curated by Frank Gilbane for content technology, computing, and digital experience professionals. The focus is on strategic technologies. We publish more or less twice a month except for August and December. We also publish curated content technology news weekly We do not sell or share personal data.

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