Curated for content, computing, and digital experience professionals

Month: September 2009 (Page 2 of 4)

Partnerpedia Integrates Twitter for B2B Social Networking

Partnerpedia announced that its Private Networks online partner community and channel enablement solution will be integrated with Twitter for content syndication and B2B social networking. Companies should be able to stream corporate Twitter feeds directly to their profiles in Private Networks, providing updates to the community. The added feature also incorporates syndicating content published in Partnerpedia for sharing through Twitter. Expanding on Partnerpedia Private Networks’ customized branding options, companies link their corporate profiles on social networking sites to their corresponding profile in the Private Networks community. This should enable companies to extend communications beyond the Partnerpedia community and increase exposure to new potential partners. An extension of Partnerpedia’s free Open Community, Private Networks helps companies to create a privately branded online community for their network of partners. Leveraging social media, collaboration and sales enablement tools, Private Networks is designed to accelerate company business through partners. Twitter integration for Private Networks should be available at the end of October 2009 at no additional cost.

Unifying the Global Content Value Chain: An Interview with Lasselle Ramsay

Second in a series of interviews with sponsors of Gilbane’s 2009 study on Multilingual Product Content: Transforming Traditional Practices into Global Content Value Chains.

We spoke with Joan Lasselle, President of Lasselle Ramsay. Lasselle Ramsay is a service provider that designs solutions for content and learning that align how users work with the information needed to achieve business results. We talked with Joan about her company, why they supported the research, and what surprised her about the results.

Gilbane: How does your company support the value chain for global product content? (i.e., what does your company do?) 

Lasselle: Lasselle Ramsay is a professional service provider, not a reseller or technology integrator. We focus on helping companies develop new product content. Our work spans the value chain, ranging from engineering (at the point of origin), to technical marketing and technical documentation, to learning organizations and support teams. We also look at the extended value chain, which includes partners, suppliers (like translation service providers), and customers.

We encourage our clients to operate in both the strategic and tactical domains, providing them with a strategic vision, and helping implement an infrastructure that can deliver structured and unstructured multilingual content.

Gilbane: Why did you choose to sponsor the Gilbane research?

Lasselle: One of our goals as a service provider is to add value at each stage across the chain. This research study enables us to discover and share the experience and perspective of industry leaders with Lasselle Ramsay clients. We chose this particular study because of the in-depth research, as well as Gilbane’s domain expertise and independence.

Gilbane: What, in your opinion, is the most relevant/compelling/interesting result reported in the study?

Lasselle: Gilbane’s report sheds light on two key issues that our clients face: the need to address content within the context of larger business trends [referred to as megatrends in the study], and the importance of process improvements. First, companies today are challenged repeatedly to address adverse economic pressures at the same time they respond to the megatrends, such as the evolving basis of competitive advantage. The report makes clear that companies must take measures to address these megatrends in their content practices, or risk being left behind. Even in the face of negative economics and an endless and escalating flood of new data, they cannot sit back and wait. Second, the report illustrates how organizations can benefit from improving cross-functional processes. In many companies, for example, engineering and tech pubs each have their own authoring, content management, translation, and publishing, and neither group shares any processes or tools. What a lost opportunity! Just think of how much they could lower costs and speed time to market if they coordinated processes and collaborated on process improvements.

For insights into the megatrends that are shaping content globalization practices, see “Market Context” on page 9 of the report. You can also read about how Lasselle Ramsay contributed to global content value chain development at Hewlett-Packard. Download the study for free.

eTouch Releases SamePage 4.2

eTouch SamePage has announced it has released SamePage version 4.2 with a customizable dashboard, stronger e-mail integration and advanced plug-in features in order to meet the needs of a remote and social-media friendly workforce. SamePage version 4.2 includes a number of new features important to remote and knowledge management workers including: advanced email integration that enables remote workers to more easily ‘wikify’ content from any smartphone; dynamic portal-like dashboard with drag and drop widgets that can be personalized at company and individual levels, eliminating the need for a separate intranet portal product; a wide selection of new plug-ins that can be customized for each enterprise, including tag cloud and project member plug-ins, among others; more detailed analytics, usage and content reports for administrators; ratings on Blog posts and more blog analytics; Support for Microsoft Office 2007; WYSIWYG enhancements to further simplify the user interface; and increased privileges for the system user or administrator to manage pages and projects.

Content Management Trends and Topics at Upcoming Conference

We are ramping up for our annual Boston conference, and the program is mostly complete. Our tagline this year is “Content, Collaboration & Customers”, and as usual, we’ll be discussing a wide range of related topics and covering all the important trends. Four areas we are paying extra attention too are:

Managing enterprise social content. This should not be a surprise. The increasing use of social software in business and government environments for both internal and customer communications means more content, of a different kind, to be managed.

Managing enterprise mobile content. Smartphones are replacing noteboooks and desktops as clients  for many enterprise applications, and complementing them for even more. Mobile is another enterprise channel with unique content requirements.

SharePoint & Office 2010 and web content management. As the SharePoint surge continues with the upcoming release of 2010, early signs point to increased emphasis on web content management and integration between WCM, Office and SharePoint. How will this affect the content management market?

E-government & transparency. We are seeing a lot of activity here among both state and federal agencies, and there are special content management challenges that in many (most?) projects mean integrating new technologies and practices (e.g., social software) with established information management approaches (e.g., XML, XBRL).

Stay tuned for updates, or follow the conference on Twitter at

Jive Announces Jive Market Engagement

Jive has announced Jive Market Engagement, a new solution that combines the power of social media monitoring with Social Business Software. Jive’s Market Engagement Solution aims to help organizations implement a unified social media strategy to interact with customers. The solution helps to socialize observations from Twitter, Facebook, blogs, and other online sources to move faster in the moment of pain or the moment of opportunity. While a small percentage of organizations use monitoring tools, most companies rely on a patchwork of alerts, people, and email to stay on top of conversations.  While these approaches may help organizations listen in on the river of conversations occurring across the social web, they certainly don’t allow companies to measure, share and engage with insights in a productive and timely way. Organizations should be able to listen, measure, engage and share insights using Jive Market Engagement to identify real-time issues, collaborate with a set of colleagues internally and ultimately more and engage in active dialogues with customers and influencers. The Jive Market Engagement Solution is designed to help organizations proactively monitor brand or product issues and competitive threats; enable quick collaboration on appropriate responses or interventions; and elevate and broaden the social conversations with a company. The “war room” environment allows for rapid decision- making from the right people within the organization. These observations are then consolidated into market summary reports, what Jive calls “Viewpoints.”  Viewpoints can be shared within an organization to foster collaboration and to develop and implement appropriate responses.  Jive Market Engagement also provides the ability to analyze the effectiveness of those responses.

Adobe to Acquire Omniture

Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash. By combining Adobe’s content creation tools and clients with Omniture’s Web analytics, measurement and optimization technologies Adobe will deliver solutions intended to enhance engaging experiences and e-commerce across all digital content, platforms and devices. For designers, developers and online marketers, an integrated workflow, with optimization capabilities embedded in the creation tools, will streamline the creation and delivery of relevant content and applications. This optimization will help advertisers and advertising agencies, publishers, and e-tailers to realize greater ROI from their digital media investments and improve their end users’ experiences.

OpenLogic and Nuxeo Partner on Open Source Enterprise Content Management Stack

OpenLogic, Inc. and Nuxeo have announced they are partnering to provide top to bottom support on an ECM stack, which includes Nuxeo’s Enterprise Platform, the JBoss application server and the PostgreSQL database. By supporting a specific stack of technologies, Nuxeo and OpenLogic are offering support to businesses of all sizes for a large open source ECM alternative that rivals the depth of functionality provided by proprietary vendors. OpenLogic is adding Nuxeo to the OpenLogic Certified Library, which contains a wide range of open source applications and infrastructure. Both OpenLogic and Nuxeo will sell and provide front line support for the fully integrated Nuxeoenterprise content management Stack, which includes JBoss and PostgreSQL. Support is available at a variety of service levels. /

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