Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash. By combining Adobe’s content creation tools and clients with Omniture’s Web analytics, measurement and optimization technologies Adobe will deliver solutions intended to enhance engaging experiences and e-commerce across all digital content, platforms and devices. For designers, developers and online marketers, an integrated workflow, with optimization capabilities embedded in the creation tools, will streamline the creation and delivery of relevant content and applications. This optimization will help advertisers and advertising agencies, publishers, and e-tailers to realize greater ROI from their digital media investments and improve their end users’ experiences. http://www.adobe.com http://www.omniture.com

Share