Lyris, Inc. announced social media enhancements in Lyris HQ to include the monitoring, sharing and measurement of messages posted on Twitter. Support for Twitter is the latest addition to Lyris HQ’s social media functionality, which allows marketers to incorporate social media sharing, tracking and measurement into campaigns across 10 of the most popular social networking sites, including Facebook, LinkedIn, MySpace, Digg, StumbleUpon and more. Lyris HQ allows marketers to create, manage and measure social media campaigns from one integrated marketing platform. Lyris HQ provides customers with total control of interactive marketing campaigns, including email marketing, social and mobile marketing, pay-per-click management (PPC), Web content management, search engine marketing (SEM) and Web analytics. A new window in the Lyris HQ dashboard displays a running Twitter feed based on an individual marketer’s search terms, allowing Lyris HQ users to actively track and respond to discussions on Twitter in real-time. Lyris HQ social media enhancements allow customers to incorporate social media widgets (or icons) into their email marketing campaigns and newsletters. Once a recipient receives an email and clicks the new Twitter widget, it will take them to their Twitter page and automatically generate both a shortened URL link and associated subject line text that can be used or edited, automating and scaling the sharing of key messages, content and offers. The new functionality allows marketers to measure traffic from Twitter back to their Web site, as well as report what customers and prospects are doing once on the site. Lyris HQ’s social media enhancements are available immediately. http://www.lyris.com

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