- XBRL International has announced their next conference, to be held this May in Eindhoven, the Netherlands. I wonder if they need a really smart XML analyst as a guest speaker. Actually, they are more than all set, as their keynote speakers include Christopher Cox, Chairman of the U.S. Securities & Exchange Commission, Gerrit Zalm, Chairman of the International. Accounting Standards Board Trustees, and Eddy Wymeersch, Chair of the Committee of European Securities Regulators. I believe that is what you call a critical mass.
The Gilbane San Francisco 2008 program is now available, and registration is open. As usual we have had a tough time choosing from among all the possible panelists and presenters. Some speakers have not been notified yet, so we will not publish speaker names for another week or so. We have slightly re-configured the schedule to fit even more sessions in than we had in Boston.
The main conference site is http://gilbanesf.com. Here are the most popular links:
- Conference schedule
- Conference session descriptions
- Workshop descriptions
BTW, we will be using gilbanesf08 for tagging purposes.
Expected trends? A steady outcry from the translation community, bemoaning the loss of the “Switzerland” of translation technology. A logical assessment, given that Idiom built an enviable brand as a pure technology provider and posed no threat to neither Language Service Providers (LSP) nor ECM players. OTOH, the neutrality factor left the status quo in place, leaving room for translation and content management players to handle integration needs as partnerships and in some cases, fairly loose integrations. Also expected? Fear-driven reactions inevitable to consolidation in any software segment, summed up by the “what now” debate.
Our take? Consolidation happens. The ECM market has demonstrated it for over 10 years — the Search and BPMS market are well on their way. The platform players, i.e., the Microsoft, Oracle and IBM’s of the world, have eaten more than their share, by some analyst accounts. So, consolidation happens. It is not really “what now?” that’s the most important question; rather it is “what’s next?” Consolidation is not always positive; it’s disruptive, no doubt about it. In addition, technology mergers and acquisitions are notorious for the length of time they take to strategically integrate what’s purchased. Some never do. Others have a plan from the get-go.
However, there’s room for upstream opportunity and technology metamorphosis within disruption, both of which the translation industry is in need of. By all accounts, this industry is overdue for major change, requiring innovation from technology, service providers, pricing, and from our perspective, “the corporate champions,” currently struggling to raise the visibility of globalization as an enterprise priority. We’re not ready to predict that this acquisition will bring positive changes to any of these elements. That’s for the new product roadmap to lay out — and our advice to SDL/Idiom would be to tackle this sooner rather than later.
At the end of the day however, our take hardly matters.
Whose does? Well, THE BUYER, silly. In terms of translation as part of the global content value chain, the documentation world is ripe and I dare say ready, for innovation based on solid knowledge of single sourcing and multichannel strategies. Add the ferocious uptake of DITA over the past 2 years, and you have a situation where a language can be an output rather than an overdue afterthought. Over on the “other side of the house,” marketing is still trying to prove the value of geographically-targeted web sites as critical to brand and new revenue. Though these audiences may currently search for different solutions to their problems, they are today’s buyers of translation and localization technologies.
Surprising trends? A lack of concern about tomorrow’s buyer. You know, the corporate champions who already view globalization as an enterprise mandate, but can’t justify an enterprise cost yet. The technology industry would be wise to “get ready,” so to speak and by some accounts, they are. According to the BDO Seidman 2008 Technology Outlook Survey, 73% of CFOs at leading U.S. technology businesses expect to post increased sales revenue in 2008 over 2007. Over 39% cited consumer demand for innovative personal technology as the greatest growth driver, closely followed by 32% who cited international expansion as the main driver. Promising, yes. But what about the corporate CIO’s? Many corporate champions we talk to still describe cultures that perceive translation and localization as the “black box” at the end of a larger process.
Troubling trends? The lack of response from the large US-based ECM vendors. It would not have been surprising for us — and we dare say more “savvy” than surprising — to see an ECM or WCM best-of-breed pick up Idiom. Perhaps SDL understands that value, in light of the Tridion acquisition as well as the Trisoft investment. We’ve been on the integration bandwagon for some time; there’s opportunity to squelch the ad-hoc, siloed approaches to content and translation management as the norm. Trouble is, the “conversation” has yet to rise to a level where a departmental challenge transforms to an enterprise initiative.
Consolidation happens. It doesn’t mean the end of a market, but its reshaping. From our perspective, the time is right for vendors and users alike to collaboratively define the transformation.
Kentico Software announced that the new version 3.1 of their Web Content Management System will support Microsoft Windows Server 2008 and SQL Server 2008. Kentico Software will release a new version 3.1 of their Web Content Management System Kentico CMS for ASP.NET in the middle of March 2008. The new version will work with Microsoft Windows Server 2008 and Microsoft SQL Server 2008 that will be launched on February 27. This news comes soon after the company announced their CMS supports Microsoft Visual Studio 2008 and Microsoft IIS 7.0 at the beginning of February. Kentico CMS will keep the support for Windows Server 2000/2003 and SQL Server 2000/2005 as well. http://www.kentico.com
Attensity announced Attensity VoC On-Demand, a new secure software as a service (SaaS) that enables users to access the company’s “Voice of the Customer” (VoC) solution via the Web for on-demand customer feedback analysis. Enterprises can now extract and analyze data about their customers in Attensity’s user interface and through customizable analytic dashboards. Attensity’s VoC solution uses the company’s Exhaustive Extraction engine to automatically identify facts, opinions, requests, trends and trouble areas from unstructured first person feedback found in surveys, service and call center notes, emails, web forums, blogs, news articles and other forms of customer contact. Attensity turns the first person feedback into “First Person Intelligence”, enabling Attensity users to proactively understand and rapidly react to customer issues and requests. They also have the ability to discover product and/or service offering opportunities as well as potential areas for improvement. Attensity VoC On-Demand also offers a quick start implementation program, which includes appropriate data preparation – dictionary, domain and categorization development – to prepare data sets for extraction and output views and dashboards. Users can develop predefined analysis views, known as query templates, and dashboards tailored to the user organization’s requirements. http://www.attensity.com
Looking ahead to our conference in San Francisco, there are a number of sessions related to XML and content management, as well as some broader sessions on SaaS and content management platforms. David Guenette and I are working with Frank on the Content Technologies & Strategies (CTS) track as well as the Enterprise Publishing Technology (EPT) track. At this writing, we have the following sessions on tap (and you can see the whole grid here).
CTS-1: XML Strategies for Content Management
XML is fundamental to content management in two important ways–in how the content is tagged and structured and also in how content management systems interact with each other and with other enterprise applications. This session looks at how successful organizations make the best use of XML to support critical business processes and applications.
CTS-2: Enterprise Rights Management: Best Practices & Case Studies
As content management systems proliferate, so do the requirements for better and more sophisticated protection of that content. Simply stated, traditional protection is not enough–content needs to be protected persistently throughout complex business processes. Enterprise Rights Management platforms are answering these challenges, and this session uses case studies to help explain how this technology can help you meet your requirements.
CTS-3: SaaS – Is Software as a Service Right for You?
Software as a Service is exploding. Every day brings new offerings, new approaches, and new adopters. While content management SaaS offerings were once limited to Web Content Management, there are now SaaS offerings for document management, ECM, globalization, and XML-based component content management. This session looks at the big questions about SaaS and discusses whether SaaS might be right for you.
CTS-4: Platform Pros & Cons: SharePoint vs. Oracle vs.
Documentum vs. IBM
The long-predicted content management platform wars are upon us. Activity is everywhere–the introduction of SharePoint 2007, Oracle’s acquisition of Stellent, and EMC’s continued aggressive acquisition strategy, and IBM’s acquisition of Filenet. Will we all end up using one of these four platforms, and if we do, would this be a good thing? This session will offer the vendor, user, and industry perspective on this dominant issue.
CTS-5: Financial Content Collaboration with XBRL & RIXML
If you follow XML in the financial services arena, you undoubtedly know about XBRL, the emerging standard for financial data reporting that is really taking hold at the SEC and the regulatory agencies of EU countries. But a lesser known but equally intriguing standard is RIXML, the Research Information Exchange Markup Language. This session looks at these standards and the implications for the lifecycle of financial content.
EPT-1: Enterprise Publishing with XML (DITA)
June 2008 marks the third anniversary since DITA 1.0 was approved by the OASIS Technical Committee, and it is very safe to say that no XML-based publishing standard has had such rapid and far-ranging uptake. This session looks at some emerging uses of DITA while also discussing some of the positive business impact enjoyed by companies who have already adopted the standard.
EPT-2: Multi-Channel Publishing – How to Do It
Multi-channel publishing has become a mandate for nearly every organization. With the explosion in mobile devices, the mandate is becoming more complex. But along with this complexity comes opportunity to serve more users and more applications. This session offer case studies and practical advice for implementing multi-channel publishing to support your business objectives.
EPT-3: Digital Publishing Platforms: Magazines, Newspapers &eBooks
Amazon’s Kindle may be getting all of the publicity, but there is an explosion in new devices, technologies, and products for digital publishing–with implications for every traditional publishing medium. What are these new technologies, and what opportunities do they present to publishers? Hear from publishers and technologists, as well as some of the results of the Gilbane Group’s extensive research into how these technologies are reshaping the digital publishing landscape.
We’ll be publishing our special report by Stephen Arnold, Beyond Search: What to do When you’re Enterprise Search System Doesn’t Work soon – most likely at the beginning of April, and have set-up a page where you can sign-up to be notified when the report will be available at . There will also be a special price for early orders and we’ll be providing that info shortly.
Steve has also set-up a page describing the report at: , and has a blog where he is providing some supplementary material. Also keep an eye on Lynda’s blog where she might have some comments while she is doing some editing.
- I was researching something yesterday and ran a search for DITA and decided, heck, we have some good resources here.
- Danielle Guinebertiere writes to tell us that the 2008 Mark Logic user conference will be held June 10-13 at the Intercontinental Hotel in San Francisco.
- Ditto Ektron CEO Bill Rogers, who alerted us to for their 2008 user conference.
- AIIM is almost upon us. One of the things I’ll be checking out is the XPS showcase.
- Speaking of AIIM, I will be speaking as part of a post-AIIM webinar March 12 on dynamic documents.
- D-Day for Microsoft Office at ISO?
- Interesting article over at DevX about using PHP to create dynamic SVG. Always warms my heart to see new energy behind SVG!