O2 Essential Marketing Technologies announced that it has entered into an agreement to acquire the assets of a proprietary electronic Content Management System (eCMS) from affinity-based content provider ChannelSpace Entertainment. The electronic Content Management System (eCMS) works with virtually any knowledge source to automate manual processes such as Web production (with audio, video, image and text content from thousands of contributors), auditing, access control, site review, and accounting. O2 will hold eCMS as a subsidiary. This forthcoming acquisition occurs as part of a larger effort to position O2 as a top provider of technologies that enable content rich, interactive Web experiences. Building upon its core 3D shopping technology, which uses proprietary digital photography and programming to produce a fluid full-range rotational view of selected products, the addition of eCMS offers O2 the unique ability to offer complete end-to-end solutions spanning traditional content, broadcast, and commerce. This combination of strong technology and innovative marketing tools provides O2 with a strong base from which to grow their business. Internet users require more personalized content, yet the people associated with maintaining and adding that content can be prohibitive. The essential nature of the eCMS technology is as a cost-effective content management application that is targeted to small- to mid-sized companies that either do not have large IT staffs or cannot afford the large upfront license and monthly maintenance fees associated with competing products. Also announced today was the appointment of Jeff Laskowski to General Manager of the forthcoming eCMS division of O2. www.o2emt.com