Our latest on content globalization practices, Multilingual Marketing Content: Growing International Business with Global Content Value Chains, which infomed the presentations for the webinar Scott mentions below, was made available…
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Our readers are familiar with language afterthought syndrome, a term we coined in our report on Multilingual Product Content: Transforming Traditional Practices Into Global Content Value Chains. Language afterhought syndrome…
…the integration of content management and translation management was critical to Voith’s content globalization strategy, the use of XML was the real key to the company’s accelerated creation of multilingual…
…of global businesses use Flash movies with captions or voiceover narration as quick, relatively low-cost ways to present marketing videos and user guides over the Web to multilingual audiences. For…
Sixth in a series of interviews with sponsors of Gilbane’s 2009 study on Multilingual Product Content: Transforming Traditional Practices into Global Content Value Chains. We spoke with Kent Taylor, VP…
We’ve had an overwhelmingly positive response to our Multilingual Communications as a Business Imperative report, for which we’re grateful – and thrilled! I can summarize the response as “peer sharing…
…satisfying customers in their local langauges. The mandate for multilingual content was made clear by the then-VP of content and product data management: 90% of HP’s customers buy based on…
…to handle all their multilingual needs. KP: What are the main languages you give training for? JN: English is by far the biggest language, and has been that for practically…
