Sixth in a series of interviews with sponsors of Gilbane’s 2009 study on Multilingual Product Content: Transforming Traditional Practices into Global Content Value Chains.
We spoke with Kent Taylor, VP – Americas for acrolinx, a leader in quality assurance tools for professional information developers, The acrolinx information quality tools are used by thousands of writers in over 25 countries around the world. We talked with Kent about the growing importance of Natural Language Processing (NLP) technologies across the global content value chain (GCVC), as well as acrolinx’s interest in co-sponsoring the research and what he considers the most relevant findings.
Gilbane: How does your company support the value chain for global product support?
Taylor: Our information quality management software provides real-time feedback to authors and editors regarding the quality of their work, enabling quality assurance in terms of spelling, grammar, and conformance to their own style guide and terminology guidelines. It also provides objective metrics and reports on over 90 aspects of content quality, therefore delivering quality control. The value of formal information quality management across the information supply chain is reflected in reductions in translation cost and time of 10% to 30%, and reductions in editing time of 65% to 75%.
Gilbane: Why did you choose to sponsor the Gilbane research?
Taylor: To help build awareness of the contributions that Natural Language Processing technologies can bring to the global product content value chain. Natural Language Processing is no longer just a laboratory curiosity; it is in daily use by many of the world’s most successful global enterprises.
Gilbane: What is the most interesting/compelling/relevant result reported in the study?
Taylor: The fact that "quality at the source" is now being recognized as a critical success factor in the global information supply chain.
For more insights into the link between authoring, quality assurance, and multilingual communications, see the section “Achieving Quality at the Source” that begins on page 28 of the report. You can also learn how acrolinx helped the Cisco Leaning Network with their quality assurance service, which now projects cost savings of 28% for Cisco certification, beginning on page 59 of the study. Download the study for free.
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