Curated for content, computing, data, information, and digital experience professionals

Category: Content management & strategy (Page 180 of 483)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

SDL Announces SDL Translation Management System 2007

SDL announced the release of SDL Translation Management System 2007, a new release of its on-demand solution which helps companies create and reuse multilingual content throughout the complete global content lifecycle. By closely integrating with existing content management systems SDL Translation Management System 2007 manages the process of taking approved content, localizing it and making it available for a global audience. This provides an Internet hosted application that enables integration and visibility across the translation supply chain, from content creation and content management to localization and publishing. The new release of SDL Translation Management System 2007: Automates the Complete Translation Supply Chain – A two-way synchronization capability between SDL Translation Management System 2007 and SDL Trados 2007 enables seamless exchange of content; Enables Greater Language Content Reuse – SDL Translation Management System 2007 drives greater content reuse by leveraging both SDL Perfect Match and Cross File Repetition Scanning technologies; and Delivers Enhanced Quality Assurance – SDL Translation Management System 2007 automatically checks documents for completeness and consistency during the localization process. http://www.sdl.com

Vamosa Launches Free Content Analysis and Migration Software for SharePoint 2007

Vamosa has launched free content analysis and migration software for Microsoft Office SharePoint Server 2007. The free software combines Vamosa Community Edition and Vamosa developed SharePoint 2007 connector technology. Vamosa Community Edition was originally released in November 2006 as generic content analysis and migration software downloadable for free from www.vamosa.com. It combines the full functionality of Vamosa’s software, Vamosa Content Analyser and Vamosa Content Migrator, into a single product. The extension of Vamosa Community Edition to include the Microsoft SharePoint 2007 connector allows the SharePoint community to capitalise on the benefits an automated approach to analysis and migration has to offer. Although the software will continue with the limitation of 1000 pages users will be able to: Gain a detailed understanding of up to 1000 pages of content in the fastest manner possible, Improve content quality through the removal of duplicate and out-dated content, Enhance content via the application of relevant metadata, and Reduce the pain involved in migrating content to SharePoint. Vamosa plans to release further editions of Vamosa Community Edition for other leading ECM vendors. Offerings for IBM and Interwoven are due in the near future. Vamosa Community Edition for SharePoint can also be downloaded from http://www.vamosa.com/sharepoint2007

Siderean and Inxight Federal Systems Announce Partnership to Deliver Relational Navigation to Federal Government

Siderean Software announced that it has entered a reseller agreement with Inxight Federal Systems. Effective immediately, Siderean will be added to Inxight’s GSA-approved price list. Inxight’s software structures unstructured data by “reading” text and extracting important entities, such as people, places and organizations. It also extracts facts and events involving these entities, such as travel events, purchase events, and organizational relationships. Siderean’s Seamark Navigator then builds on this newly structured data, providing an relational navigational interface that allows users to put multi-source content in context to help improve discovery, access and participation across the information flow. Seamark Navigator uses the Resource Description Framework (RDF) and Web Ontology Language (OWL) standards developed by the World Wide Web Consortium (W3C). Siderean’s Seamark Navigator will provide an important add-on to Inxight’s metadata harvesting and extraction solutions. Inxight’s government customers will now be able to leverage Siderean’s relational navigation solutions to access more relevant and timely results derived from the full context and scope of information. As users refine their searches, Siderean dynamically displays additional navigation options and gives users summaries of those items that best match search criteria. Siderean also enables users to illuminate unseen relationships between sets of information and leverage human knowledge to explore information interactively. http://www.siderean.com, http://www.inxightfedsys.com

Managing Content for Compliance — May 4 in Washington, DC

I’ll be giving a talk on “Managing Content for Compliance: A Framework” at the annual IT Compliance Institute Conference — Friday, May 4th in Crystal City Virginia.

Sneak peek at my recommended actions:

  • Secure senior leadership
  • Develop policies and procedures
  • Develop information architecture and systems
  • Expect to iterate.

No real magic — just a lot of hard work! Fortunately, the smart use of relevant content technologies will help.

Translation and Web Content Management Under One Roof – SDL Tridion

The integration of content and translation management workflows has a great deal of value for globalization projects. And as we’ve discussed, there are various market approaches to streamlining these increasingly complex processes. With the announcement of SDL International’s intended acquisition of Tridion (set to close by end of May,) buyers officially have an additional approach — translation and Web content management under one roof.

In this case, the opportunity is clearly for marketers who struggle to meet growing corporate and consumer demand for a multi-site, multi-lingual Web presence that drives revenue and protects brand (for the former) and delivers localized customer experiences (for the latter.) The time is right for this marriage, as globalization continues to climb toward the top of the CIO’s “must-have” strategy list.

SDL and Tridion are undoubtedly headed toward a cohesive integration of their respective TMS and Web CMS technologies, which makes a great deal of sense for those organizations wishing to standardize on one platform for Web site translation and management. As we would expect, API-level workflow integration is at the top of the priority list, according to executives from both companies. There’s quite a bit of potential for more, when one considers the ability of SDL’s Author Assistant to enhance the value of content at its source, i.e. during content creation, as well as the power of Tridion’s Communications Statistics module to drive process improvements based on data culled from user activities. Safe to say it will be interesting to watch the evolution of this combined product line for its impact on the Web content lifecycle.
As we’ve seen in the ECM and BPM suite market, the trend toward vendor consolidation changes the landscape dramatically and spurs the inevitable “suite versus best-of breed” debate. Within the globalization market, we expect this acquisition to follow suit — after all, the marriage crosses the “dotted line” by solidifying the value of content and translation management integration.

At the end of the day however, the buyer defines the purchasing decision that makes the most sense, based on the most pressing — or painful — business requirements. As it stands now, Tridion will be a separate division within SDL and operate autonomously. R5 will be sold as a module within the SDL product set and renamed SDL Tridion R5. In parallel, SDL TMS will be sold as a Tridion module.

In effect, this strategy leaves decision-making in the hands of the buyer, as it should be. Hence, the immediate goal for this marriage is to demonstrate just how compelling the promise of a “total solution” will be. The CMPros community is already weighing in on the potential; Gilbane readers: join the conversation! We’d like to continue this discussion with your feedback.

Atex Partners with Ektron to Provide Online Content Management Solution for Media

Atex has taken the next step towards offering new and complementary delivery means for media content by partnering with Ektron, Inc. of Nashua, New Hampshire, to offer its CMS400.NET system for use in the media industry. The CMS400.NET system is integrated with Atex’s Editorial Content Management systems to allow flow of information to the Web site and from the Web site into the print publication system. Editors and content managers are able to make use of multiple publication delivery means, using print, online, e-mail, SMS messaging, vidcasts and podcasts. The Atex integration of CMS400.NET utilizes Web services to allow content, which could exist in many formats, text, audio, video, flash or images, to move easily between the two systems, along with its associated metadata. This provides a way to make the most of not only article and image content for the Web, but also to utilize online data, such as blog posts, comments, form data and poll data in the print system. http://www.atex.com, http://www.ektron.com

The User Experience and the Importance of Rich Media

As the consumption of Web content becomes more highly scrutinized by business managers measuring the effectiveness of corporate information portals and online retailers analyzing conversion rates for their marketing campaigns, the importance of rich media as a fundamental enabler of the ideal user experience has reached the critical point both for enterprises choosing WCM solutions and vendors selling them. Over the past year, companies have begun prioritizing in their selection criteria the ease with which business users can create highly-usable Web sites containing multiple rich content types. Because design agencies are repositories of expertise in site usability, it is not surprising that the market has seen a dramatic rise in their influence on enterprise selection processes. Web design firms now influence 15-20% of all enterprise-wide WCM solution purchases in the U.S. and 25-30% in Europe (including systems integrators with usability domain expertise).

What does this mean for enterprises? First, it means that they can use design agencies as leverage points to ensure that vendors with the most usable solutions win their business. Secondly, it means that WCM solutions themselves are improving rapidly in terms of usability. Software vendors know that no longer can corporate IT departments prioritize low-level feature-functionality over interface design, and therefore enhancements to user interfaces are far outstripping those to extended feature-function lists. Lastly, the increased use of analytics packages to measure the performance of WCM systems against pre-defined goals means that the ROI for these systems is becoming both more quantifiable and – very likely – more positive.

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