Hot Banana Software, Inc. announced that it has launched Version 5.5, which integrates Web site optimization and marketing automation features. The company also made significant changes to its SaaS and licensed pricing, focusing on small-to-midsized marketers. The company’s new release, Hot Banana Version 5.5, focuses on three areas: (1) Web content management, empowering marketers to build Web sites and take control of their content; (2) Web site optimization, giving marketers the tools they need to fine-tune the marketing performance of their sites; and (3) marketing automation tools for capturing Web site visitors, turning them into qualified leads and transferring the leads to CRM systems. The Web CMS integrates third-party Web analytics, email marketing and CRM solutions. It also consolidates all the capabilities from Hot Banana’s formerly optional Active Marketing Suite into one core product. The company has made its pricing structure more affordable, creating a three-tier model based on usage: one to five users, six to 25 users and unlimited users. Hot Banana SaaS, the company’s hosted offering, starts at only $329 per month, while Hot Banana Licensed Software starts at $4,999. The most expensive package is a licensed-software offering that handles an unlimited number of users and URLs for only $27,999. As part of its re-positioning strategy, Hot Banana has re-launched its own corporate Web site using Version 5.5, at http://www.hotbanana.com.

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