Curated for content, computing, and digital experience professionals

Category: Content management & strategy (Page 172 of 468)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

MOSS and Friends: Route 66 through the ECM/BPM Intersection?

There’s no doubt that Microsoft understands the value and opportunity in the ECM/BPM intersection. It is also clear that the roads MOSS will use to get there are not confined to small neighborhoods, hence the reference to the U.S.’ most famous highway.

Microsoft’s significant investments in workflow and business intelligence have been widely reported. I’ll leave the work of dissecting components such as Windows Workflow Foundation, Excel Services, and MOSS BI web parts to resources such as Ziff Davis’ Microsoft Watch and Russ Stalters’ BetterECM blogs as well as Microsoft resources from the SharePoint Product Group and Customer Experience Team (although this one does not show much action since the summer’s LOBi (line-of-business interoperability) announcement.

Blogging over at BPMEnterprise.com, Stalters also has an excellent 3-part series called BPM and Steak: A Great Combo, the latest of which pinpoints MOSS capabilities designed for BPM practitioners. Microsoft’s strategy for full-scale ECM/BPM however, requires somewhat of a “detour” from MOSS and Office 2007 suburbs. The roadmap is evident via multiple, alliance-driven crossroads. Avenues include “Gold Certified” partners such as Bluespring Software, Global 360, Lombardi Software, and Ultimus as well as “Certified” or “Registered” partners such as Savvion and Appian.

Implementing integrations with some of these products does not appear to be fraught with “Exit here” or “In Construction” signposts. (And given all in the “Gold Certified” group are private, one can’t help wondering if there’s an acquisition strategy in the works. I digress…) Rather many are direct and well-embedded crossroads between MOSS and Office 2007, targeted directly at business users.

Case in point: Bluespring’s BPM Suite 4.5, the result of a decidedly Microsoft-centric BPM play that began in 2003. Most interesting to me is the 4.5 focus on “document manipulation,” highlighted multiple times during my briefing with the company. Capabilities include rules-driven analysis, extraction, and dynamic assembly of content from Word, Excel and InfoPath — with PDF thrown in for good measure. Although many ECM players have been doing “ETL for content” for years, this is not common expertise in the BPM market. In a content-centric BPM application such as compliance, this certainly provides some interesting opportunities for aggregated, context-specific reporting.

As I noted in my last ECM-BPM checkpoint, there are multiple road signs (quickly becoming billboards…) that signal technology convergence and deeper integrations between two blurring market segments. Microsoft’s Route 66 strategy is surely one of them.

Day Delivers Standardized Connectivity for FileNet P8 Content Manager

Day Software (SWX:DAYN) (OTC:DYIHY) announced that the company is delivering a Java Technology API standard (JSR 170) connector for FileNet P8 Content Manager. Other connectors that are in development include interfaces for Microsoft SharePoint, IBM Domino.doc, and Software AG Tamino, among others. The FileNet P8 Content Manager connector is part of Day’s Content Integration family of products that enable enterprises to access and manage all organizational content through a standardized API. This technology allows the implementation of content access, synchronization and consolidation, leveraging future-proof standardization, even if the content resides in data stores that do not provide a JCR compliant API. http://www.day.com

Vignette Launches Digital Services Hub

Vignette (NASDAQ: VIGN) announced the immediate availability of the Vignette Digital Services Hub, which enables organizations to manage and deliver rich multimedia content to any Web-enabled device through a single unified framework. Vignette Digital Services Hub also provides tracking and analysis to ensure content reaches the intended audience with the desired effect. The initial offering targets telecommunications, media and entertainment companies that depend on differentiated and interactive content such as ring tones, video downloads and mobile TV to attract and service customers. However, the technology has broad application across all markets, such as financial services, healthcare, distribution and retail, which require anytime, anyplace connections with their customers. Vignette Digital Services Hub combines Vignette’s Web solution with technologies from partners to provide a single, flexible application for collecting, managing, approving and delivering electronic assets and rich media to customers based on preferences, demographics and demonstrated interests. Vignette Digital Services Hub go-to-market partners include: SafeNet-Digital rights management for content protection and rights enforcement; Sun- Identity management and integration hardware; Valista-Merchandizing, payments and settlement solutions; and, Volantis-Optimized and personalized mobile content push, device detection and recognition and asset resolution software. To bring the solution to market, Vignette is working with global and local systems integrators including DPCI, Future Technologies, Inc., Hyperlink, iFactory, Informatica El Corte Ingles, ioko, Morse Group, Sapient, Stefanini, Tata Consultancy Services, Tallence and Virtusa. http://www.vignette.com/

3rd Annual Gilbane San Francisco 2007 Conference Announces Tracks and Sessions

For Immediate Release:

Tracks Include:

Content ManagementWeb Content ManagementEnterprise SearchCollaboration & Enterprise Blogs & Wikis, Publishing and Content Globalization

Contacts:
Welz & Weisel Communications
Evan Weisel, 703-218-3555
Cell: 703-628-5754
evan@w2comm.com

Jeffrey V. Arcuri
Lighthouse Seminars
508-759-8180
jeff@lighthouseseminars.com

Boston MA, February 5, 2007. The Gilbane Group and Lighthouse Seminars today announced conference tracks for the Gilbane Conference San Francisco, taking place April 10-12, 2007, at the Palace Hotel. The 2007 event returns to San Francisco with a greatly expanded collection of educational programs, including tracks focused on web and other enterprise content management applications, enterprise search and information access technologies, publishing technology, wikis, blogs and collaboration tools, and information on globalization and translation technology.

Tracks and sample conference sessions at the Gilbane Conference San Francisco include:

Content Management Track
This track is focused on strategies and technologies for managing multiple types of content, either with different types of repository systems, or with supporting technologies. IT and business strategists and all types of content managers will benefit from sessions in this track.

  • The Analysts Debate Content Technologies and Trends
  • Defining the BPM/ECM Intersection
  • Introduction to Enterprise DRM

Web Content Management Track
WCM as a discipline is still in its infancy. If you are responsible for a website, or the content management system or strategy behind your organization’s web presence, this entire track will be relevant to you.

  • Different Approaches to Purchasing a CMS: Open Source vs. SaaS/ASP vs. Licensed
  • Don’t Forget Your Site is for Your Customers

Enterprise Search Track
Sessions will place focus on the types of search problems enterprises have and need to solve by examining both cases and the technologies being turned to in medium and large organizations. How organizations make choices about what types of products to select and implement will also be explored in this track.

  • The Arena: Differentiating Search Products
  • Search and the IT Role for Enterprise-wide Initiatives

Collaboration & Enterprise Blogs & Wikis Track
The Gilbane Group has been covering the use of blog and wiki technologies for enterprise applications since 2005. This track will bring attendees up-to-speed on the technologies, why companies are using them, and what kinds of enterprise applications such “social software” is appropriate for.

  • Enterprise Wiki CEO/CTO Panel
  • Collaboration & Web 2.0 Technologies

Publishing Technology and Best Practices
There is a constant stream of new technology options that could have a profound impact on publishing processes. Customers are demanding that intellectual property be delivered in the media that they prefer and they may require multiple media forms of the same content. The trend towards online communities and the increased deployment of collaboration technologies enables new methodologies for authoring and reviewing. These sessions will help publishing professionals to consider these future trends and developments.

  • The Future of Publishing: Key Influences and Macro Trends
  • Cross-Media Strategy: Tools & Technologies, Processes, Skills, & Organizational Challenges

LISA Forum & Workshops
Since 1990, the LISA Forums and Global Strategies Summits have been dedicated to delivering best practices and standards for facilitating international business. Conference sessions include:

  • Authoring for Global Audiences: Closing the Gap Between Authoring and Localization
  • Managing Content Globally: What Works, What Doesnt

The conference program schedule, tutorial, track and session descriptions are all available on the conference site. For more information visit:

Complete conference schedule: http://gilbanesf.com/conference_grid.html

Pre-conference tutorials: http://gilbanesf.com/gilbane_preconference-tutorials.html

Conference session descriptions: http://gilbanesf.com/gilbane_session_descriptions.html

The complete LISA program description: http://gilbanesf.com/LISA_forum.html

About Gilbane Group, Inc.
Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have produced over 50 educational conferences in North America and Europe. Information about our widely-read newsletter, reports, white papers, case studies and analyst blogs is available at https://gilbane.com.

About Lighthouse Seminars
Lighthouse Seminars’ events cover information technologies and content technologies in particular. These include content management of all types, digital asset management, document management, web content management, enterprise portals, enterprise search, web and multi-channel publishing, electronic forms, authoring, content and information integration, information architecture, and e-catalogs. http://lighthouseseminars.com

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Document Sciences Announces Acquisition of CambridgeDocs

Document Sciences Corporation (NASDAQ: DOCX) announced it has completed the acquisition of CambridgeDocs a provider of document transformation and repurposing technology. The acquired technology will allow xPression, to import and repurpose content from popular formats, including Word, HTML, PDF, Excel, RTF, and Adobe FrameMaker, enabling customers to leverage the tens of thousands of documents existing throughout an enterprise without having to manually recreate the content. Once transformed, the content can be made available for delivery through Document Sciences xPression product suite, as well as independently through XML-based Web Services. The transformed content can also be classified and indexed within enterprise information portals, and aggregated, assembled and (re)published in multiple formats, including HTML, PDF, Postscript, IBM AFP, PCL and RTF. In addition to tighter integration with CambridgeDocs technology, Document Sciences will continue to develop CambridgeDoc’s xDoc product suite. The xDoc products sold through OEM software agreements with vendors in the XML content management and publishing area. The entire CambridgeDocs team, located in Cambridge, MA, and Lahore, Pakistan, will be joining the Document Sciences. http://www.docscience.com, http://www.cambridgedocs.com

SYSTRAN Introduces SYSTRAN 6 Desktop Products

SYSTRAN Software, Inc. introduced the SYSTRAN 6 line of desktop products, the latest release of their translation software products. SYSTRAN 6 supports the new Microsoft Windows Vista operating system and Microsoft Office System 2007. With SYSTRAN 6 individuals and professionals can translate and understand foreign language information, as well as create and publish in multiple languages in real-time. SYSTRAN 6 represents a major redesign of the desktop product line. Among the features are a built-in dictionary lookup, a translation toolbar, new linguistic options, and a new interface. SYSTRAN 6 includes five products, each targeted to an audience with unique translation needs: Web Translator is enables individuals to search for and find relevant foreign language information on the Web in real-time; Home Translator enables home users to translate text, Web pages and Microsoft Word documents; Office Translator is designed for Microsoft Office users to translate text, Web pages, documents and emails directly from Word, Excel, PowerPoint, Outlook, Internet Explorer, and Firefox; Business Translator is a translation solution for small and medium sized businesses to compete in the multilingual marketplace; Premium Translator is a translation software suite for creating multilingual documents and managing large translation projects on a PC. SYSTRAN 6 desktop products are available for download at SYSTRAN’s Online Stores and will be available in retail stores and the channel this month. Price per product varies according to the language pair or pack selected: SYSTRAN Web Translator, from $49 and up, Home Translator, from $99 and up, Office Translator, from $199 and up, Business Translator, from $299 and up, Premium Translator, from $799 and up. http://www.systransoft.com, http://www.systran.fr

Fully Automatic Useful Translation

I really liked this term I saw at TAUS, the Translation Automation User Society http://www.translationautomation.com/index.php. Putting the emphasis on the word “useful” is what discussions on machine translation (MT) has needed.

OK, we all know examples of MT shortcomings. My very old favourite is the MT system which translated the biblical sentence “The flesh is weak but the spirit lasts” into Russian as “The steak is rotten but the vodka is good” on the days before Glasnost. Machine translation is not perfect – but it can be very, very useful. Allowing me to understand what a Chinese web site is about without knowing a single character of Chinese is very useful indeed, especially when I am doing market research on China.

The fact is, there is not enough time – and definitely not enough money – to do human translation on even a fraction of the information that is being produced. So, if MT helps people to become aware of your message, it certainly should be considered as a tool, even if the result is not perfect. Useful is often enough.

Besides, there are quite a lot of MT systems available, both free and commercial ones, more than many might imagine. Several of them already do a good job on a specific topic, and can be improved further with special terminology. The Translation Guide at lists over 520 links to MT systems in 56 languages – sadly, the page has last been updated in 2003. Wikipedia offers a shorter, but more current list at . And for one great resource on MT issues, see Jeff Allen’s site at .

Webinar Alert: Delivering Relevant Online Experiences

February 1, 2007, 1:00 pm ET
Take Your Customer Experience to the Next Level, Part 2: Small Changes for Big Impact
Sponsored by FatWire
Topics to be covered include highlights of a web-based survey on current state of practice, the growing importance of relevancy as a business asset, obstacles to building expertise in relevancy, and recommendations for moving toward better online experiences today.
Speakers are Jeff Ernst, VP Marketing, FatWire, and Pradeep Aradyha, VP/Architect, Digitas, a leader in designing, building, and running large-scale marketing engines for worldwide businesses. I do the honors as moderator.
Register for the webinar.

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