Swedish Polopoly and Spanish Protec, announced a technology agreement aimed at closely integrating the Polopoly Web Content Management technology with Protec’s editorial cross media platform. For Protec customers it will be easy to integrate the Milenium technology to Polopoly. Editors and journalists will be able to publish content in Milenium and from there distribute the same information through different digital channels. A journalist updating a text in Milenium will automatically have his or her text updated also in Polopoly and vice versa. Polopoly enables personalized services, such as local weather and search services, quick polls and user ratings of articles. Polopoly also offers an advanced community module, where user-generated content can be managed in co-ordination with other content. Polopoly’s features for Live Layout Management offers possibilities to create and edit web pages on the fly. Polopoly is entirely based on open standards to ensure platform independence and to simplify legacy systems integration. Protec offers with Milenium Cross Media an object oriented editorial production system built on media neutral software architecture and a multimedia CMS. Multiple use of content is enabled through connectivity features to centralized or within distributed newsroom configurations. Polopoly and Protec will be integrated using Polopoly’s integration framework. http://www.polopoly.com http://www.protecmedia.com
Category: Content management & strategy (Page 170 of 489)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
Mary Laplante will be moderating a webinar at noon eastern time today, Web Experience Management: Essentials for Engaging Customers and Winning Loyalty. The sponsor is Fatwire, and the speakers will be Yogesh Gupta, President and CEO of FatWire; Sovan Shatpathy, Manager of Web Infrastructure at Linksys; and Erik Kulvinskas, Web Coordinator for the Colorado Department of Transportation. We are seeing a lot of activity in Web Experience Management, and Mary offers the following definition:
Web experience management is a business practice that formalizes an organization’s approach to relating to its audiences through web-based channels. WEM is based on the premise that engagement that delivers high value to all participants does not happen by accident, but rather, by design. Only when experience is deliberately managed does it become repeatable, predictable, and capable of being improved and optimized. WEM, as a business practice, is enabled by a range of technologies, including web content management, personalization, dynamic content delivery, analytics and optimization, and emerging tools for social computing. As such, WEM calls for integrated marketing and IT processes.
Registration for the webinar is still open.
Several clients have recently asked about Day Software and whether its Communiqué is still being actively developed. The answer is a resounding “yes.” In fact, the product remains one of the most technically sophisticated and flexible content management applications on the market. Because Day continues to be highly involved in Java development communities, information technology departments are usually its strongest supporters. Communiqué’s technical flexibility affords IT rich integration and product-extension capabilities and an overall standards-based architecture that often aligns well with services-oriented design methodologies.
Unfortunately for Day, its focus on the technical side of the product has been at the expense of simplicity and elegance in the user interface, producing at times a product too complex for non-technical business managers. To its credit, the vendor has recent made improvements in user interface design. Its longstanding reputation for UI complexity, however, still sometimes causes enterprises to eliminate Day from serious consideration.
Given Day’s past marketing foibles in the U.S. (including a near withdrawal in 2002-2003), there still lingers in the minds of prospective customers some question about the vendor’s commitment to the U.S. market. We feel comfortable saying that Day has demonstrated a strong commitment to this market over the past three to four years; and we see this trend continuing with its recent UI improvements, ongoing leadership in Java development, and a nascent but well-deserved increase in interest from enterprises trying to combine integrated multi-module solutions (Web content management, digital asset management, document management, portal, and collaboration) with technically strategic services-oriented architectures.
ClearStory Systems, Inc. announced new ActiveMedia Software as a Service (SaaS) packages that offer hosted DAM services that cater to a marketing organization’s size. ClearStory will offer three ActiveMedia-based service plans for marketing workgroups, departments, and larger enterprise organizations, starting at $100 per user per month. ActiveMedia Essentials offers basic marketing services for workgroups in small organizations of 5 to 10 users. ActiveMedia Professional supports larger marketing departments of 10 to 20 users and includes full access to ActiveMedia’s standard work flow automation features. ActiveMedia Essentials and ActiveMedia Professional also provide fixed-fee deployment services and application training that ensure successful and rapid deployments. ActiveMedia Enterprise expands upon ActiveMedia Professional by increasing the number of users and storage, typically required by larger enterprise and global marketing organizations, and including options for full text search of document assets and enterprise-class video processing. http://www.clearstorysystems.com
The Gilbane Group and Lighthouse Seminars announced that the 2008 CM Pros U.S. Spring Summit will take place on June 17 to coincide with the fourth Annual Gilbane San Francisco Conference which is June 18-20 at the Westin Market Hotel in San Francisco. The CM Pros Summit offers attendees an in-depth forum for discussing the business drivers and technical issues of managing and delivering dynamic content. Content Management Systems are viewed by many as being comprised of three predominant components: acquisition, management, and delivery. This summit will empower attendees with tangible and tactical real world solutions for the delivery component of content management. The CM Pros Summit includes users, practitioners and vendors of every aspect of content and digital asset management including: information architecture, usability, implementation, metadata and taxonomy, search, change management, software and tools. At the CM Pros Summit, speakers and attendees will: Leverage best practices for dynamic delivery; Hear the latest research, case studies, and best practices; Share experiences with others and learn from peers; Network at the event; Identify next steps in content management implementations; Collaborate for solutions. Meet with partners, suppliers, and potential customers; and, hear about new aspects of content management; drive new technology development. Current members who renew before June 17 will also receive the discount with a year added at the date of renewal. Also, CM Pros members receive a $200 discount off the cost of the Gilbane conference. Attend the Summit and join CM Pros for $75, a 25 percent discount off the regular fee. To take advantage of this offer, enter discount code: GILBSPR2008 at http://summit.cmprofessionals.org/, http://gilbanesf.com
While many of our clients use analytics applications to support their WCM projects and e-commerce initiatives, other clients not yet using analytics often ask what value can be derived from doing so. The answer depends on the purpose of the client’s website.
For online commerce sites, analytics functionality can be invaluable in that it allows companies to track user behavior on the site and to correlate user behavior with conversion rates, average sales prices, and other useful sales metrics. The bottom line is that analytics almost always increase online revenues. Analytics can also be of great value to non e-commerce clients by enabling them to monitor content consumption rates and to gauge the relevance and effectiveness of content through the analysis of consumption patterns. This naturally makes analytics (sometimes built into “campaign management” modules) indispensable to marketing professionals interested either in optimizing content dissemination on information-based sites (“content portals”) or in maximizing profitability on retail sites.
Please join us on May 8, 2008, at 1:00 p.m. (Eastern), for a webinar sponsored by Bridgeline Software entitled: “Marketing Trends: Enabling Intelligent, Analytics-Driven Content.”
Percussion Software introduced its Personalization Solution, the latest in its Percussion 2.0 Solution Series. Personalization is one of Percussion’s pre-packaged solutions to help organizations to create a more effective multi-channel web presence. With the Personalization Solution, organizations can create a “personal” messaging experience for their online audiences by tracking visitor behaviors and optimizing site presentation. The new Personalization Solution is meant to help enable organizations to deliver more effective online messaging and a more dynamic Web presence, with the stronger, richer personalization that encourages site visitors to be more engaged online, and more likely to become repeat visitors. Percussion’s approach to Personalization gives business users the ability to rapidly change both content and personalization without IT intervention. http://www.percussion.com
Vignette (NASDAQ: VIGN) announced significant enhancements to its Web Experience Platform foundation. Vignette’s integrated Web Experience Platform foundation is meant to help organizations quickly manage and deliver targeted content and facilitate user interaction and collaboration with the high performance and scalability required to support large-scale deployments. Vignette Content Management lets users streamline the creation and management of Web content and reduce bottlenecks associated with the delivery and publishing of that information. Enhanced features include friendly URLs to increase search engine site rankings, skip level upgrades to reduce the steps necessary to upgrade from older environments and integration with Vignette High-Performance Delivery (HPD). Vignette Portal allows business users to elevate their brand identity and engage in more personalized Web interactions with key audiences. New capabilities include integration with HPD and Vignette’s recently announced Community product line. Vignette Collaboration helps organizations drive productivity, improve knowledge management and more efficiently direct business processes that require interaction across disparate geographic and organizational boundaries. The latest release features new social computing capabilities including ratings, reviews, tagging and usage analysis. Additional enhancements include improved usability and performance and enhanced support for blogs, wikis and discussion forums. Collaboration also supports auditing and retention policies which enable organizations to more actively manage knowledge relative to compliance.
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