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Category: Content management & strategy (Page 169 of 468)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

WCM Trends for 2007: Monetization of Content

March 11, 2007 / / 0 Comments

As consumer behavioral patterns across verticals (including retail, media and entertainment, and financial services) increasingly shift toward online channels, Web content must become increasingly monetizable. Factors which improve the monetizability of content relate primarily to rich user experiences, which require Web applications to combine behavioral analytics with the cross-platform, targeted delivery of digital media of all types (audio, video, streaming content, Flash, myriad image types), all available customer data, and content from Web services-based sources (maps, shipping information, weather reports, stock quotes, news). Not only must successful Web applications seamlessly wrap these components together behind the scenes, they must supply an interactive presentation layer that is aesthetically pleasing and easy-to-use. The primacy of the trend toward monetizable content will fuel other trends in the WCM space, among them, the heightened importance of:

  • Design agencies as WCM solution providers. Vendors to watch: Blast Radius, Avenue A | Razorfish, Molecular.
  • Analytics functionality within the WCM application to support multi-channel marketing campaigns. Vendors to watch: Interwoven, CrownPeak.
  • The ability to incorporate rich media at the content creation stage. Vendors to watch: Adobe, ClearStory Systems, EMC/Documentum.
  • Support for integrated search and advertising/merchandising. Vendors to watch: Endeca, FAST, Google.
  • The emergence of WCM applications as primary brand managers. This is a channel strategy decision and is not vendor-oriented in nature.

BroadVision Outlines Strategic Product Roadmap

March 7, 2007 /

BroadVision, Inc. (Pink Sheets:BVSN) announced a product roadmap for the next 12 months. The roadmap includes new products including an e-business framework with modular web services, agile development toolsets, a companion implementation methodology, a vertical application, an on-demand strategy, and the general availability of QuickSilver 3.0, the newest version of BroadVision’s e-publishing solution. BroadVision Kona Application Services is a library of modular web services including: e-Commerce solutions for transacting business online through B2B and B2C channels; Portal solutions; Content Management solutions to give business users control over the quality of information as they create, manage and publish content to e-business applications; and Process Management, a solution to develop and deploy user-centric self-service processes as well as task-centric workflow processes. Kukini is a new toolset incorporating XML, Web 2.0-based user experiences and packaged as an extension module to the Eclipse interactive development environment, Kukini leverages Kona’s core capabilities such as the BroadVision Process technology and yet is independent of the Kona engine. BroadVision Kukini is scheduled for general availability in the second quarter of 2007. BroadVision QuickSilver provides features for creation and publishing of lengthy, complex documents supporting multiple output formats (including HTML, PDF, and Postscript) and automatic publishing of personalized content to BroadVision Portal solutions. QuickSilver 3.0, available immediately, delivers a number of new features including Unicode support and improved support for XML authoring. http://www.broadvision.com

Hot Banana Adds Web Site Optimization, Marketing Automation to Its Web CMS

March 7, 2007 /

Hot Banana Software, Inc. announced that it has launched Version 5.5, which integrates Web site optimization and marketing automation features. The company also made significant changes to its SaaS and licensed pricing, focusing on small-to-midsized marketers. The company’s new release, Hot Banana Version 5.5, focuses on three areas: (1) Web content management, empowering marketers to build Web sites and take control of their content; (2) Web site optimization, giving marketers the tools they need to fine-tune the marketing performance of their sites; and (3) marketing automation tools for capturing Web site visitors, turning them into qualified leads and transferring the leads to CRM systems. The Web CMS integrates third-party Web analytics, email marketing and CRM solutions. It also consolidates all the capabilities from Hot Banana’s formerly optional Active Marketing Suite into one core product. The company has made its pricing structure more affordable, creating a three-tier model based on usage: one to five users, six to 25 users and unlimited users. Hot Banana SaaS, the company’s hosted offering, starts at only $329 per month, while Hot Banana Licensed Software starts at $4,999. The most expensive package is a licensed-software offering that handles an unlimited number of users and URLs for only $27,999. As part of its re-positioning strategy, Hot Banana has re-launched its own corporate Web site using Version 5.5, at http://www.hotbanana.com.

SpringCM Extends Collaboration Capabilities of Web-Based Content Management Solution

March 6, 2007 /

SpringCM announced the availability of SpringCM Version 3.7 which incorporates more integrated collaboration, meeting, routing and transfer capabilities. Users access SpringCM through a Web interface, and use the system to automate work order and invoicing processes, improve access to data and documents, and streamline workflow. The new features in SpringCM Version 3.7 include the following, and are available to current subscribers at no additional cost: Web Publishing Tools – Direct access to public folders enhances Web publishing capabilities; Addressable Fax & E-Mail Folders – Policies and rules associated with the folders allow for the direct submission and processing of incoming documents, such as invoices, expense reports, credentialing documents and contracts; Roles and Permissions – New permissions and metadata capabilities provide more flexibility and security in controlling who has authority to access documents and when; WebDAV Support – Technology enables dragging and dropping of documents to transfer them to specific locations; Web Services for Workflow – Web services provide integrated access to workflow system information; Editing Enhancements – New tools enable quick document markup and editing capabilities. The new version of SpringCM is available now. http://www.springcm.com/

The question of culture

March 5, 2007 / / 1 Comment

I recently spoke about language needs with a person who works in a multinational company. She mentioned that although English was the official corporate language, and all employees in different countries spoke it, issues arose when non-native speakers communicated with each other. The problem was not with special terminology, which everyone knew well, but rather with an incorrect tone of the message.

My native Finnish is a good example of a language which is quite different from e.g. Latin languages. We use a lot of the passive tone, and rather straightforward sentences, with little or no flourishes. When “translated” literally e.g. into English, the message can sound curt or commanding, due to lack of words like “please”, “I would like to…” etc. A Finn could happily say “I want a steak” in a restaurant, without thinking that it sounds different from “Could I have a steak, please”. On the other hand, a Finn would find a typical US user manual with its extremely exact instructions almost offensive to his or her intelligence.

A translator or an interpreter knows such cultural differences and takes them into account. But an increasing number of people communicates daily with each other in a non-native language. (All the worse when the communication is done mainly via email, where short sentences, typos and too many recipients on the cc: line add to the problem!) Knowing the special terminology is essential, but not enough. This also means that companies need to think about testing the language skills of their employees, and about giving them language and cultural training. After all, a satisfied customer would expect to hear not just the right words, but the right message.

CrownPeak Launches Interactive Agencies Program

March 5, 2007 /

CrownPeak announced its CrownPeak for Interactive Agencies Program. The program helps agencies provide customized and unique Web site management solutions without the overhead, time constraints and worry about technological limitations. CrownPeak Partner agencies can now outsource a complete Web site management platform, or work directly in the CrownPeak CMS to integrate their custom solutions. The agency program allows qualified, participating agencies to do as much or as little of the CMS implementation, development or support as they are comfortable with. This also allows them to earn additional revenue from both the services side and the software side as a CrownPeak reseller. The CrownPeak for Interactive Agencies Program offers the following three tiers of involvement: CrownPeak Partner Agency – Agencies simply sell CrownPeak to customers or introduce CrownPeak to opportunities. CrownPeak takes care of all implementation and support; CrownPeak Enabled Agency – Agencies enable their teams to implement and support CrownPeak’s software solutions for their customers. Agencies get special pricing, training and specialized support; CrownPeak Certified Agency – All CrownPeak partners can become CrownPeak Certified for either just design and strategy or full implementation of the software. CrownPeak Certified Agencies receive direct leads from CrownPeak’s sales team. The new program provides CrownPeak Enabled Agencies with a free instance of CrownPeak Software to use for demonstrations and/or for the agency’s own Web site management. CrownPeak will also provide developer training, sales materials and a dedicated CrownPeak Partner Representative to qualified agencies. In return, and in order to stay qualified, CrownPeak asks partner agencies to bring at least one new customer to CrownPeak CMS per year. http://www.crownpeak.com

Day Delivers Connectivity for Microsoft SharePoint

March 5, 2007 /

Day Software (SWX:DAYN)(OTC:DYIHY) announced their latest repository connector that are compliant with the Content Repository for Java Technology API standard (JSR 170) is for Microsoft SharePoint. The Microsoft SharePoint connector is part of Day’s Content Integration family of products that enable enterprises to access and manage all organizational content through a standardized API. This technology allows the implementation of content access, synchronization and consolidation even if the content resides in data stores that do not provide a JCR compliant API. http://www.day.com

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