ClearStory Systems, Inc. announced new ActiveMedia Software as a Service (SaaS) packages that offer hosted DAM services that cater to a marketing organization’s size. ClearStory will offer three ActiveMedia-based service plans for marketing workgroups, departments, and larger enterprise organizations, starting at $100 per user per month. ActiveMedia Essentials offers basic marketing services for workgroups in small organizations of 5 to 10 users. ActiveMedia Professional supports larger marketing departments of 10 to 20 users and includes full access to ActiveMedia’s standard work flow automation features. ActiveMedia Essentials and ActiveMedia Professional also provide fixed-fee deployment services and application training that ensure successful and rapid deployments. ActiveMedia Enterprise expands upon ActiveMedia Professional by increasing the number of users and storage, typically required by larger enterprise and global marketing organizations, and including options for full text search of document assets and enterprise-class video processing. http://www.clearstorysystems.com
Category: Content management & strategy (Page 149 of 468)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
The Gilbane Group and Lighthouse Seminars announced that the 2008 CM Pros U.S. Spring Summit will take place on June 17 to coincide with the fourth Annual Gilbane San Francisco Conference which is June 18-20 at the Westin Market Hotel in San Francisco. The CM Pros Summit offers attendees an in-depth forum for discussing the business drivers and technical issues of managing and delivering dynamic content. Content Management Systems are viewed by many as being comprised of three predominant components: acquisition, management, and delivery. This summit will empower attendees with tangible and tactical real world solutions for the delivery component of content management. The CM Pros Summit includes users, practitioners and vendors of every aspect of content and digital asset management including: information architecture, usability, implementation, metadata and taxonomy, search, change management, software and tools. At the CM Pros Summit, speakers and attendees will: Leverage best practices for dynamic delivery; Hear the latest research, case studies, and best practices; Share experiences with others and learn from peers; Network at the event; Identify next steps in content management implementations; Collaborate for solutions. Meet with partners, suppliers, and potential customers; and, hear about new aspects of content management; drive new technology development. Current members who renew before June 17 will also receive the discount with a year added at the date of renewal. Also, CM Pros members receive a $200 discount off the cost of the Gilbane conference. Attend the Summit and join CM Pros for $75, a 25 percent discount off the regular fee. To take advantage of this offer, enter discount code: GILBSPR2008 at http://summit.cmprofessionals.org/, http://gilbanesf.com
While many of our clients use analytics applications to support their WCM projects and e-commerce initiatives, other clients not yet using analytics often ask what value can be derived from doing so. The answer depends on the purpose of the client’s website.
For online commerce sites, analytics functionality can be invaluable in that it allows companies to track user behavior on the site and to correlate user behavior with conversion rates, average sales prices, and other useful sales metrics. The bottom line is that analytics almost always increase online revenues. Analytics can also be of great value to non e-commerce clients by enabling them to monitor content consumption rates and to gauge the relevance and effectiveness of content through the analysis of consumption patterns. This naturally makes analytics (sometimes built into “campaign management” modules) indispensable to marketing professionals interested either in optimizing content dissemination on information-based sites (“content portals”) or in maximizing profitability on retail sites.
Please join us on May 8, 2008, at 1:00 p.m. (Eastern), for a webinar sponsored by Bridgeline Software entitled: “Marketing Trends: Enabling Intelligent, Analytics-Driven Content.”
Percussion Software introduced its Personalization Solution, the latest in its Percussion 2.0 Solution Series. Personalization is one of Percussion’s pre-packaged solutions to help organizations to create a more effective multi-channel web presence. With the Personalization Solution, organizations can create a “personal” messaging experience for their online audiences by tracking visitor behaviors and optimizing site presentation. The new Personalization Solution is meant to help enable organizations to deliver more effective online messaging and a more dynamic Web presence, with the stronger, richer personalization that encourages site visitors to be more engaged online, and more likely to become repeat visitors. Percussion’s approach to Personalization gives business users the ability to rapidly change both content and personalization without IT intervention. http://www.percussion.com
Vignette (NASDAQ: VIGN) announced significant enhancements to its Web Experience Platform foundation. Vignette’s integrated Web Experience Platform foundation is meant to help organizations quickly manage and deliver targeted content and facilitate user interaction and collaboration with the high performance and scalability required to support large-scale deployments. Vignette Content Management lets users streamline the creation and management of Web content and reduce bottlenecks associated with the delivery and publishing of that information. Enhanced features include friendly URLs to increase search engine site rankings, skip level upgrades to reduce the steps necessary to upgrade from older environments and integration with Vignette High-Performance Delivery (HPD). Vignette Portal allows business users to elevate their brand identity and engage in more personalized Web interactions with key audiences. New capabilities include integration with HPD and Vignette’s recently announced Community product line. Vignette Collaboration helps organizations drive productivity, improve knowledge management and more efficiently direct business processes that require interaction across disparate geographic and organizational boundaries. The latest release features new social computing capabilities including ratings, reviews, tagging and usage analysis. Additional enhancements include improved usability and performance and enhanced support for blogs, wikis and discussion forums. Collaboration also supports auditing and retention policies which enable organizations to more actively manage knowledge relative to compliance.
Marketbright, an on-demand emarketing solution with an integrated web content management platform, launched Brightsite, a new product that uses aspects of social networking to create a stronger bond between sales, marketing and the customer. Brightsite creates the equivalent of a B2B shopping cart for enterprise web sites. Brightsite provides a plug-and-play membership management tool for any enterprise website. Brightsite also provides the customer with a member account page with links to all events and offers they have accessed in the past, their account team, and other account-specific information, creating an easy-to-access history for new team members. Customer members also can invite their colleagues into a private, shared collaborative space. The new, interactive and personalized widgets can be easily introduced into existing web sites. Brightsite also allows greater cooperation between sales and marketing teams, allowing a customer’s microsite to become a branding tool with enhanced collaboration opportunities and fresh content. With Brightsite, the marketing team will be able to blast new content, but it will look customized for the sales person’s named accounts. Sales personnel will be able to review beforehand to ensure appropriateness of offers/content, to block the content, or to put a personalized note and pick and choose which items get forwarded on to their customers. http://www.marketbright.com
Our April 16th webinar on translation-oriented authoring hosted by across Systems was an excellent 360 degree view of its value from a consultancy, language service provider, and end-user perspective. Thanks to Richard Sikes from LocFlowTech, Inc., Peter Argondizzo from Argo Translation, Inc., and Amy Karls from QuadTech for and a job well done! Access the recording here.
As Sikes noted in his opening remarks, decisions that get made in one part of an organization often show up as costs in another area. This is particularly true of translation and localization costs. Those who create and translate product content (user guides, operator manuals, quick start guides, online help, and the list goes on…) understand the downstream effect of decisions made under pressure all too well.
According to Karls, demand for multilingual product support content consistently is increasing, but timelines and resources are most assuredly not. Isolated story? We think not. Check out the webinar poll on the number of language outputs required from our audience, largely technical documentation folks.
Now check out the range of tools our audience is using to create product support content.
I believe there is not a single technical writer who intends to create inconsistencies or confusion for their translator counterparts. But stuff happens. Like “hurry up” pressure. Like “we lost our editor” pressure. Like “who’s got the latest version of the Style Guide pressure.”
According to Argondizzo, translation-oriented authoring has numerous advantages, among them:
- Unlocks never before utilized value of translation memory database for writers
- Strengthens partnership with language service provider and writers
- Provides content creators with a different perspective of translation memory usage
- Easy to understand and track savings
- Time saved by author not rewriting text
- Consistency for additional reuse in other channels
- Regulatory concerns in rewriting text that already exists
I wholeheartedly agree. Check out the webinar recording. The advantages of “assistance” is demonstrable and impressive, whether one calls it authoring assistance, translation-oriented authoring, or controlled authoring.
The holy grail in translation is the speed versus quality dilemma. That creates controversy. Here’s what we’ve noted after posting our Multilingual Social Networking Alert citing Facebook’s crowdsourcing effort:
- Article: Facebook asks users to translate new versions for free
- Video: Facebook’s Spanish Translation Misses the Mark
- Blog: No, Getting Users To Translate Facebook Into Other Languages Isn’t Exploitation
- Article: Facebook’s Community Translation: Savvy or Just Cheap?
No doubt that these references are the tip of an iceberg. How to say “poke” in different languages is clearly not the only conversation going on. And BTW, here’s Facebook’s Translation Application.
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