Open Text Corporation, a provider of Enterprise Content Management (ECM) software, announced Rights Management Services (RMS) for the Open Text ECM Suite designed to safeguard confidential and sensitive information from unauthorized uses even after it leaves the content repository. Though the content may be stored in a secure repository, once users have the right to read a document and save it on their local drives, the content becomes vulnerable. Open Text Rights Management Services lets organizations augment their strategies with protection that remains with the content. Rights Management Services works by enforcing content protection constraints for documents and other content based on rules such as “do not email,” “do not print” or “do not save locally.” The application then encrypts the content and the publishing license together. The content and rights remain encrypted during transport, extending security to wherever the content travels. When a recipient opens rights-protected content, a request goes to a rights management server to validate the user’s credentials and usage rights. Round-trip scenarios are also supported allowing editing and uploading of new versions that retain the rights management constraints. As a shared service in the ECM Suite, Rights Management Services are also available to any content application in the organization. Protection spans Microsoft Office 2003 and 2007 applications as well as PDF, HTML, engineering drawing file formats, image files, ZIP, archives among others. Users can also read and protect content viewed on BlackBerry smartphones. The Open Text RMS solution takes advantage of the Active Directory Rights Management Service from Microsoft. Open Text is also partnering with both GigaTrust and Liquid Machines, to add support for specialty content types such as computer-aided design (CAD) files, Visio, Adobe PDF, graphic files, and many other file formats, plus rights management support for documents available via BlackBerry devices. Open Text Rights Management Services for the Open Text ECM Suite is available now. Partner offerings are also available now directly through the partners. http://www.opentext.com http://www.gigatrust.com http://www.liquidmachines.com/
Category: Content management & strategy (Page 137 of 489)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
Or collaboration, enterprise social software, search, analytics, market trends, customer engagement strategies, intranet architectures, multi-channel publishing …, or a prediction one of us has previously made that was prescient or presumptuous.
To learn more about the analysts on the panel including links to their blogs and Twitter accounts click on their name below.
K2. Industry Analyst Keynote Debate: Industry Analyst Debate – What’s Real, What’s Hype, and What’s Coming – May 19th 4:00pm – 5pm, Westin Market St, San Francisco
We invite industry analysts from different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, or fourth opinion will ensure you don’t make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun.
Panelists:
Rob Koplowitz, Principal Analyst, Forrester
Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Tony Byrne, Founder, The Real Story Group & CMS Watch
Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
How to submit questions:
- If they are short enough, DM @gilbanesf or tag a tweet with #gilbanesf
- Comment on this post
Hi, I’m Ian Truscott and as you may have seen I’ve recently joined our WCM practice (you can get a bit of introduction to me here) – I am pleased to say this is my first blog post (hopefully of many) for Gilbane.
It’s an exciting time for this segment of the CMS industry and to be joining Gilbane and I am looking forward to sharing my passion for web engagement – hence the unashamedly buzz word laden title.
Depending on the commentator; we are either in a social media age, or we are post the social media revolution – in either case the Internet is no longer an extension of the traditional passive consumption media channels, it is a place where information and brand consumers get involved.
In fact, folks are now arguing that it’s no longer ‘social’ it’s just ‘media’ – the way we create, consume and socialize content has changed forever and for everyone. And of course, there is so much of it – how do you make your message stick?
This has mean’t a shift in focus for our industry, we’ve seen the age of the IT developers platform, been through the focus on ‘easy to use’ for content contributors to now – where being audience centric has become mainstream thinking (and a business imperative).
This has spawned a number of descriptions for this extension of WCM and the tools and practices we need to apply to become audience centric, including Persuasive Content, Web Experience Management, Customer Engagement or Web Engagement.
All of these have something in common; a cycle of listening to the audience, understanding their needs and behaviour, using that to create and optimize content and some form of relevance based delivery.
At it’s simplest, from a tools perspective – it’s the intersection of WCM, web analytics and personalized delivery. But it gets more complex, with the inclusion of social media, CRM, marketing automation, e-mail, mobile delivery, auto-categorization, search – this list can go on.
Yes, you can throw the kitchen sink at this one – but software and industry best practices are being aligned, for sound business reasons and they are aligning behind the audience, the citizen, the consumer.. you in fact.
I’m going to finish on a couple of quotes from Frank Gilbane – from the foreword to ‘Web Engagement’ by Bill Zoellick (a book I’ve enjoyed for a while):
The most unique characteristic of the web is in the way that it changes the relationship between your business and it’s customers.
You will not be able to take advantage … and know your customers without engaging them in a way that encourages them to share information with you.
Engaging your customers requires understanding the new tools and data that are available and applying them in a way that nurtures a new level of trust.
Not just saying that to be nice to the boss (although it can’t do any harm!), or to point out that the book was authored by a Gilbane alumnus – I think the most relevant part of the quote is the date that Frank wrote that foreword – it was February 2000.
Hence my excitement in joining Gilbane, a firm that has a great, long standing pedigree as an authority on web engagement, which is, as I say, my passion and I look forward to the privilegeof contributing to that.
Interested in reading more on Web Engagement? – I suggest reading this White Paper by Mary Laplante or check out our guide for marketers at Gilbane San Francisco – where our speakers will be discussing a lot of the subjects I touch on here.
Alfresco Software, today announced the immediate availability of Alfresco Community Edition 3.3 for download. This release includes a range of content services for developers, including integrations with IBM Lotus Social software and a preview of an upcoming Google Docs integration. With LGPL licensing and enhancements to document and web content management (WCM) functionality, Community 3.3 is also the first ECM tool to enable developers to deliver content-rich business applications leveraging CMIS 1.0 open source standards. Significant enhancements to Alfresco Community Edition 3.3 include– Providing core content management capabilities, in a free-to-distribute CMIS runtime; CMIS 1.0 Compliance; Online Content Editing Services. Alfresco Community 3.3 also provides a Web Editor Framework (WEF) – a JavaScript client side framework rendering a toolbar and associated controls designed to allow developers to extend any in-context functionality that may be required. The WEF also enables developers to easily create and package plug-ins and extensions for simple management and interoperability. Content Repurposing – Automated content formatting functionality allows developers to build solutions to repurpose content for the web. Developers can use automated rules and existing FreeMarker and XSLT templates to format content for multiple delivery channels. Repository Replication & Web Deployment – Alfresco 3.3 builds on current rich deployment facilities with the introduction of the Transfer Service. Integrations – Designed to meet the needs of developers looking for industry standard platforms that provide content services, Community 3.3 extends Alfresco support to IBM Lotus and Google Docs. New enhancements to Alfresco’s collaborative content management platform, Alfresco Share, include– Repository-wide content access, Automated Content Rules, Collaboration Lists, “Google Like” Search, Open Source License (LGPL). http://www.alfresco.com
At the industry analyst session at Gilbane Boston last December, one of the points of discussion was how well spending on web content management systems had held up during the depths of the recession compared to other parts of IT budgets. Everyone on the panel agreed, and Forrester and IDC both mentioned research showing a healthy market for WCM and expected growth (if someone remembers the numbers please comment). This was a surprise to much of the audience, but obviously not to the vendors (well, at least to those reaping the benefit).
Why has/is web content management growing? The one word answer is ‘marketing’ – not vendor marketing, although they are mostly in tune with, and encouraging, the more aggressive pro-activeness of enterprise marketers. And why are marketing executives now better at demanding, and getting, budgets for WCM? There are a number of reasons, including the paradoxical “to save money” (system costs have come down, large system service contracts costs have not, and SaaS solutions and open source solutions are growing). Most importantly however, is that most organizations have finally figured out that ‘marketing’ means ‘multi-channel, digital, and interactive/social marketing’. This is fundamental. The companies who took advantage of the recession to invest in learning what this means, experimenting with tools, customer interactions, and system integrations, have gotten a bit of a head start, but nobody can ignore this – this is not a ‘nice to have’.
Why is the focus on ‘web content management’ and not something else? All product categories are fluid, and eventually there will be a category, buzzword/phrase TBD, for multi-channel content management that includes tools for social, mobile, tablet, channels etc. But for the foreseeable future, the corporate website(s) will be the hub, however it is accessed.
Well, all I really meant to do in this post was point to the special guide to marketing-focused sessions at Gilbane San Francisco in May, but now you know why. These sessions will also be useful for those in IT (along with our technology track) who support marketing initiatives.
CustomDev has announced the availability of their open source web content management system, Zyke CMS. CustomDev has also set up a community forum, for Zyke development and support. Zyke is designed to be lightweight and have an “intuitive” interface for users of various technical skill levels. http://www.zykecms.com
I am very happy to announce the addition of Ian Truscott to our team as a Gilbane Group Senior Analyst based in London. We have had customers in Europe for many years and have wanted to expand our business with a local presence, so Ian is an especially welcome addition. Ian’s focus will be on Web Content Management, which remains our largest area of consulting, and has become even more important with the increasing influence and activity of enterprise marketing in web content strategies and purchases.
Ian comes to us from Alterian, where he was VP, WCM Product Strategy. Alterian sells a platform that combines web content management, marketing campaign management and social media monitoring tools.
A little more on Ian from his summary on LinkedIn:
“… fifteen years of enterprise software experience, ten of which working with web content management. This experience has come as a CTO, in product marketing, product development, sales and consulting – from starting my career as a computer operator and UNIX administrator. A strong web content management pedigree, having focused on web technologies for the last ten years, working with some of the major vendors and pioneers in this area. During this time I have taken various products to market, engaging with a broad range of organisations (including McDonalds, Diageo, AstraZeneca, WWE and Glaxo) and large central government departments while living and working in the USA and UK. ”
You can reach Ian at: ian@gilbane.com, or: +44 (0) 203 137 9600. Ian is an active Twitterer at @iantruscott. You can also meet Ian if you will be at our conference in San Francisco in May. You might even find Ian together with our Senior Analyst Scott Liewehr in the hotel pub amid a gaggle of other CMS industry insiders.
Welcome Ian!
(Disclosure: Alterian has been a Gilbane client, and in keeping with our strict vendor neutral policy and our ethics policy regarding clients, Alterian was fully supportive of Ian joining us, and Ian has sold all his shares in the company.)
The term Cloud Content Management has begun to appear with increasing frequency in the last few months. But what does it mean? And how is it different from Enterprise Content Management (ECM)?
Gilbane Group answers these questions in our latest Beacon, which it titled Cloud Content Management: Facilitating Controlled Sharing of Active Content. Here is how we briefly define Cloud Content Management and contrast it to ECM:
“Cloud Content Management is an emerging set of content sharing and management
practices and a supporting category of software built on an open, secure, cloud-based
platform. It is rapidly deployed and easily used to manage content, in any format, that is
actively shared among collaborators working both inside and across firewalls. Cloud
Content Management is complementary to Enterprise Content Management, which is more
focused on controlling access to static, unstructured content in TIFF, PDF, and office
productivity document formats as it is electronically captured, stored, distributed,
archived, and disposed.”
The Gilbane Beacon explores the various facets of this definition and goes into much more detail as to how Cloud Content Management differs from, and complements, ECM. We urge you to download the Beacon (free registration required), read it, then return here to share comments.
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