Open Text Corporation announced upgrades across its solutions portfolio in support of SAP applications. Last month, SAP AG and Open Text announced another expansion of their relationship, with SAP selecting Open Text Extended ECM for use with SAP solutions for resale under the name the SAP Extended Enterprise Content Management application by Open Text. Open Text Extended ECM delivers native integration of content into SAP business processes. Open Text Vendor Invoice Management adds a number of features to help customers set up global shared services centers for accounts payable. Open Text complements SAP NetWeaver Information Lifecycle Management and bridges the worlds of SAP and non-SAP content. Open Text Document Access 9.6.2 recently received SAP certification for integration with SAP NetWeaver Information Lifecycle Management 2.0. http://www.opentext.com/ http://www.sap.com/
Category: Content management & strategy (Page 136 of 478)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
TERMINALFOUR launched the latest release of Site Manager 7.0, a new edition of its web content management system (WCM). This release includes changes in ease-of-use, multilingual, intuitiveness, integration with external systems and the availability on major platforms and web browsers. Site Manager 7.0 introduces web technologies allowing content contributors to publish and share documents, photos and video stored in other third party systems. It complies with Accessibility Guidelines and total internet browser guidelines. The existing user interface has been enhanced by including Ajax functionality. While some of the improvements are visible, there are also hundreds of very minor improvements to menu structures, labels and features based entirely on client feedback and the user testing process. Significant enhancements have been made to its media library, SEO checking, accessibility checking, support for third party security plug-ins, shared folders via the WebDav protocol and multi-lingual capabilities. The solution should now allow for all or part of the content repository and media library within Site Manager, based on security rights and roles, to be exposed to users a type of file server. This allows users to publish content by saving from common desktop applications using the standard “save as” function. Large volumes of content, such as a library of photos or videos, can be published using standard Windows/Apple copy or move functionality. For Web Developers all key assets such as web site style sheets, images, JavaScript files can also be shared using this feature so developers can make updates directly from products such as Dreamweaver, Photoshop or Microsoft Visual Studio. TERMINALFOUR Site Manager’s in-context editor “Direct Edit”, which allows occasional users to visually make changes to content has been completely redeveloped from the ground up. TERMINALFOUR Site Manager allows users to select documents, content, photos or even video from third party Document Management and Digital Asset Management systems such as Microsoft Sharepoint, EMC Documentum, Alfresco, and Opentext Livelink. http://www.terminalfour.com/
Sixth in a series of interviews with sponsors of Gilbane’s 2009 study on Multilingual Product Content: Transforming Traditional Practices into Global Content Value Chains.
We spoke with Kent Taylor, VP – Americas for acrolinx, a leader in quality assurance tools for professional information developers, The acrolinx information quality tools are used by thousands of writers in over 25 countries around the world. We talked with Kent about the growing importance of Natural Language Processing (NLP) technologies across the global content value chain (GCVC), as well as acrolinx’s interest in co-sponsoring the research and what he considers the most relevant findings.
Gilbane: How does your company support the value chain for global product support?
Taylor: Our information quality management software provides real-time feedback to authors and editors regarding the quality of their work, enabling quality assurance in terms of spelling, grammar, and conformance to their own style guide and terminology guidelines. It also provides objective metrics and reports on over 90 aspects of content quality, therefore delivering quality control. The value of formal information quality management across the information supply chain is reflected in reductions in translation cost and time of 10% to 30%, and reductions in editing time of 65% to 75%.
Gilbane: Why did you choose to sponsor the Gilbane research?
Taylor: To help build awareness of the contributions that Natural Language Processing technologies can bring to the global product content value chain. Natural Language Processing is no longer just a laboratory curiosity; it is in daily use by many of the world’s most successful global enterprises.
Gilbane: What is the most interesting/compelling/relevant result reported in the study?
Taylor: The fact that "quality at the source" is now being recognized as a critical success factor in the global information supply chain.
For more insights into the link between authoring, quality assurance, and multilingual communications, see the section “Achieving Quality at the Source” that begins on page 28 of the report. You can also learn how acrolinx helped the Cisco Leaning Network with their quality assurance service, which now projects cost savings of 28% for Cisco certification, beginning on page 59 of the study. Download the study for free.
Sitecore announced that its Web CMS solution can now be integrated with Telligent Community, social software designed for organizations to create interactive communities to listen to and engage internal and external audiences. Combining these solutions should give organizations the ability to harness all of their content within the rest of their Web properties. The goal of the Sitecore integration package is to provide centralized security handling and the ability to interchange the content between Sitecore and Telligent Community solutions. With the security integration providing single sign-on functionality, the user signs into the Sitecore CMS and gets simultaneously signed into Telligent Community. The security integration also simplifies the user creation, so users only need to be created in Sitecore CMS and are automatically transferred to Telligent Community upon first login. The content sharing features provide the ability to mix social media applications and Web content within a website, giving users a combined experience of both types of content. The integration module supports content repurposing for Telligent Community forums, blogs and media galleries as well membership information. Social content can either be reused directly or it can be filtered based on the current user’s rights and group memberships. http://www.sitecore.net/ http://telligent.com/
Publishers Press, a publication printer and content distribution provider, announced two new partnerships that will support the company’s content management and distribution initiative. Publishers Press has partnered with Mark Logic as its content repository, and Atex/Temis for content enrichment. The web content management (WCM) portion uses Polopoly software by Atex. This system should allow clients to manage content for print and web distribution and will be available on a software as a service (SaaS) model. The system also integrates with the company’s other digital offerings such as e-mail marketing, digital editions, and analytics. http://www.pubpress.com
I spent a couple of days at the SharePoint conference two weeks ago with about 8000 others. Many attendees were customers, but the majority seemed to be Microsoft partners. It would be difficult to overstate the enthusiasm of the attendees. The partners especially, since they make their living off SharePoint. There has been a lot of useful reporting and commentary on the conference and what was announced as part of SharePoint 2010, which you can find on the web, #spc09 is also still active on Twitter, and videos of the keynotes are still available at: http://www.mssharepointconference.com.
As the conference program and commentary illustrate, SharePoint 2010 is a major release in terms of functionality. But the messaging surrounding the release provides some important insights into Microsoft’s strategy. Those of you who were at Gilbane San Francisco last June got an early taste of Microsoft’s plans to push beyond the firewall with SharePoint – and that is the big story. It is big because it is a way for Microsoft to accelerate an already rapidly growing SharePoint business. It is big for a large number of enterprises (as well as the SharePoint developer/partner ecosystem) because it is a way for them to leverage some of their existing investment in SharePoint for building competitively critical internet applications – leverage in expertise, financial investment, and data.
The numbers are telling. According to an IDC report Microsoft Office and SharePoint Traction: An Updated Look at Customer Adoption and Future Plans, IDC # 220237, October 2009, of “262 American corporate IT users, just 8% of respondents said they were using SharePoint for their Web sites, compared to 36% using it for internal portals and 51% using it for collaborative team sites.” (the report isn’t free, but ComputerWorld published some of the numbers).
Can Microsoft increase the use of SharePoint for Web sites from 8% to 36% or 51% or more? Whether they can or not, it is too big an opportunity for them to ignore, and you can expect the market for web applications like content management to look a little different as a result. Of course SharePoint won’t be the right solution for every web application, but Microsoft needs scale, not feature or market niche dominance.
There are more pieces to this, especially integration with Office 2010, which will have a major impact on the scale of penetration. We’ll look at that issue in another post.
You can see why SharePoint is a major topic at Gilbane Boston this year. Join us next month to continue the discussion and learn more.
Adobe Systems Incorporated (Nasdaq:ADBE) announced the availability of Adobe LiveCycle Enterprise Suite 2 (ES2), a major software release enabling businesses and governments to build applications to improve interactions with customers and constituents across devices and channels. LiveCycle ES2 provides a rich Internet application (RIA) framework for building customizable RIA workspaces, mobile and desktop access to critical applications, and deployment in the cloud. Adobe LiveCycle Workspace ES2 Mobile offers access to LiveCycle ES2 from iPhone, Blackberry and Windows mobile devices. Adobe LiveCycle Launchpad ES2, an Adobe AIR application, provides easy access on the desktop to kick-start LiveCycle ES services such as Adobe LiveCycle PDF Generator ES2. Adobe LiveCycle Mosaic ES2 is a composite RIA framework for rapidly assembling and engaging activity-centric enterprise applications. LiveCycle Mosaic ES2 provides knowledge workers with real-time, contextual information from multiple sources in a single, personalized view. Developers can extend existing applications by exposing their business logic and user interfaces into application “tiles” that can be assembled to create unified views. Adobe enterprise customers will have the option to deploy LiveCycle ES2 in the cloud, hosted in the Amazon Web Services cloud computing environment. LiveCycle ES2 Solution Accelerators now include‚Äî human capital management, eSubmissions, correspondence management, new account enrollment and services and benefits delivery. LiveCycle Forms ES2 streamlines format-driven business processes and improves data accuracy and LiveCycle Reader Extensions ES2 activates functionality within Adobe Reader, extending document and form-based operations outside an organization. New features allow users to generate RIA interfaces that leverage shared data models. Document and Information Security‚ LiveCycle can now apply rights management on the server to Microsoft Office documents for automated secure document workflows. Adobe LiveCycle Process Management ES2 enables business users to manage ad-hoc content reviews without involving IT. Users can publish content, create a list of reviewers and define approval stages, deadlines and escalation guidelines. The content can then be automatically converted into PDF, enabled for inline commenting, rights protection and distribution. Users can monitor and modify the process at any time. Adobe LiveCycle ES2 is currently available worldwide. The Adobe LiveCycle ES2 cloud deployment option is expected to become available in early 2010. http://www.adobe.com/livecycle
Updated November 24
While preparing for today’s webcast on digital marketing and lessons learned from the publishing indusry, we discovered the August 2009 CMO survey conducted by professor Christine Moorman at Duke University’s Fuqua School of Business, with support from the American Marketing Association. Moorman’s results include insights into expectations about the role of social media in digital marketing.
The 511 top marketing executives of US companies interviewed in late July expect to increase spending on social media efforts by more than 300% over the next five years, moving budget allocations from 3.5% to 13.7%.
Top investments are pegged for social networking (65%), video and photosharing (52%), and blogging (50%).
The five most frequently projected uses for social media applications are brand building, customer acquisition, new product introductions, customer retention, and market research.
Read the CMO survey press release for details on the research and links to full results. Register for today’s webinar on digital marketing and lessons learned from publishers.
Update: The webinar recording is available here.
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