We’ll be posting the speakers over the next few days, but you can now see the program schedule as well as the conference session descriptions, and the pre-conference workshops. Also, registration is open.
Category: Content management & strategy (Page 132 of 481)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
We’re pleased to announce that Gilbane Group has welcomed three new senior analysts and consultants: Vince Emery, Karen Golden, and Sue Willard.
Vince, Karen, and Sue come to us with stellar credentials and the kind of “been-there-done-that” expertise that is a Gilbane competitive advantage as an analyst and consulting firm. Their bios have been posted on our consultants page.
With a background in global branding and multilingual content and web presence, Vince will be a key part of the team covering the intersection of our Content Globalization and Web Content Management Practices. He is based in San Francisco and strengthens Gilbane’s Bay Area presence.
Sue’s expertise in multilingual content, localization, and project management brings a new voice to our Content Globalization practice, and her insights into helping companies understand what’s involved in technology implementation will serve Gilbane’s user clients very well.
Karen’s background in a variety of structured content applications, content analysis, and web analytics will enable her to contribute across several Gilbane practice areas. Her experience as a buyer and implementer of content technologies will be especially valuable as we develop new programs and services that align with Gilbane’s market education mission.
Our newest team members will be posting their first blog entries shortly. Look for them on Twitter, too.
Welcome, Sue, Vince, and Karen!
Apple recently unveiled its new iPad device with a flourish of global PR. iPads will go on sale in the U.S. around the end of March this year, and in other countries in the following months. Press and analysts have had a field day praising and condemning the iPad’s capabilities and features, predicting (depending on who you listen to) that the device will be either a terrible flop or another runaway success for Apple.
My analysis predicts that Apple will sell millions of units of its new “universal media device,” as analyst Ned May of Outsell Inc. describes it, but Apple’s success is not my subject today. Instead, it’s a warning: People who generate content for global markets need to know how the iPad might make their work more difficult.
The problem is caused by a technical gap the new iPad shares with its older siblings, the iPhone and the iPod touch. None of them can use Adobe Flash. (For more on Apple’s deliberate omission of Flash and its consequences, see this New York Times story and this one.)
Thousands of global businesses use Flash movies with captions or voiceover narration as quick, relatively low-cost ways to present marketing videos and user guides over the Web to multilingual audiences. For these businesses and the agencies that work with them, the Flash gap is a growing problem. Instead of Flash movies, millions of iPhone and iPod Touch users see blank white spaces. The iPad boasts a larger screen, with display capabilities that will be attractive for business tasks. But all those millions of Flash animations and interviews and guides and other videos will be invisible. Just blank white spaces, no matter what language you speak. That is the Flash gap, which the iPad will make worse.
The alternative is to deliver videos using HTML5. But not all web browsers work with HTML5. Neither do all devices, especially mobile devices. This means Web video providers need to research what specific devices their target audiences use, and what video technology those devices will support.
So if you provide multilingual video content, you have one more detail to pay attention to when you plan your schedules and budget.
Open Text Corporation (NASDAQ:OTEX) (TSX: OTC) and Nstein Technologies Inc. (TSX-V: EIN) announced that they have entered into a definitive agreement by which Open Text will acquire all of the issued and outstanding common shares of Nstein through an Nstein shareholder-approved amalgamation with a subsidiary of Open Text under the Companies Act (Québec). Based on the terms of the definitive agreement, Nstein shareholders will receive for each Nstein common share, CDN $0.65 in cash, unless certain eligible shareholders otherwise elect to receive a fraction of an Open Text TSX traded common share, having a value of CDN $0.65 based on the volume weighted average trading price of Open Text TSX traded common shares in the 10 trading day period immediately preceding the closing date of the acquisition. This purchase price represents a premium of approximately 100 percent above the 30 trading day average closing price of Nstein’s common shares. The transaction is valued at approximately CDN $35 million. Based in Montreal, Nstein’s solutions are sold across market segments such as media and information services, life sciences and government. The transaction is expected to close in the second calendar quarter and is subject to customary closing conditions, including approval of two-thirds of the votes cast by Nstein’s shareholders and applicable regulatory and stock exchange approvals. A special meeting of Nstein’s shareholders is expected to be held to consider the amalgamation in early April, 2010. http://www.opentext.com, http://www.nstein.com
Omniture, an Adobe company (NASDAQ:ADBE) announced an integration with CrownPeak that combines Omniture Test&Target with CrownPeak’s content management system (CMS) through Omniture Genesis. Designed to allow marketers to manage content for tests and targeted campaigns from an integrated interface, the combination allows for the creation and deployment of content to drive A/B tests, multivariate tests, and content targeting. As a result, marketers could benefit from the speed and control of Test&Target as well as from the content creation and management workflow of CrownPeak. Through the integration, content is built within CrownPeak’s CMS, then deployed and managed by Omniture Test&Target from within the CMS. The integration should provide the following: Continuous testing and targeting that can automatically promote top performing content; rapid implementation of integration and ongoing deployment of tests without requiring IT involvement, putting control in the hands of marketers; API Integration allows one-step live deployment of offers; easy management of any testing scenario via an integrated interface. www.omniture.com www.crownpeak.com/
Day Software announced the immediate availability of its content management system (CMS), CQ 5.3. CQ 5.3 introduces enhancements for online marketing in Day’s unified Web Content Management (WCM), Digital Asset Management (DAM), and Social Collaboration (SoCo) suite. New with CQ 5.3, Day also introduces its Targeting module, providing online marketers capabilities for customer segmentation and content targeting to optimize online communications and customer experience. CQ 5.3 WCM adds enhanced support for campaign management and optimization. Marketers can now schedule campaigns and target promotions in real-time based on customer site visit behavior. Multi-Variant Testing (MVT) support could help every online marketer to optimize campaign promotions. CQ 5.3 DAM provides Marketing support for site visitors to browse and access an online library of marketing assets. New lightbox supports enables pick lists of marketing assets – including presentation slides, documents, images, videos, and more – to be downloaded as a ZIP file. New drag-and-drop components for uploading, tagging, commenting, and rating assets open up digital libraries for community-generated content. CQ 5.3 DAM also adds MediaRSS support to provide three-dimensional visualization and fly-over navigation of large libraries of digital assets leveraging external service provider CoolIris. Social Collaboration adds new support for Social Calendaring. With an enhanced drag-and-drop calendar component, online marketers can create and target different displays of upcoming events. Targeting provides a library of potential segmentation criteria for both anonymous site visitors as well as registered users. Support for external site browser history, geo-location, and observed site preferences enables segmentation of even anonymous visitors to drive targeted promotions. For repeat visitors, profile-based criteria such as age, gender, past site visit history and others enhance marketing’s ability deliver tailored home page and landing page promotions to reach their target audiences. CQ 5.3. CQ 5.3 is available immediately to current Day customers and partners. http://www.day.com
Nuxeo announced that it will be introducing Nuxeo Studio. Nuxeo Studio, a configuration and customization environment for Nuxeo ECM, is available as a component of the Nuxeo Connect subscription service. Nuxeo Studio is available as a web-based administrative tool for Nuxeo Enterprise Platform (Nuxeo EP) and packaged applications such as Nuxeo Document Management (Nuxeo DM) or Nuxeo Digital Asset Management (Nuxeo DAM). With a graphical interface, Nuxeo Studio enables information architects and business analysts to configure both Nuxeo EP and Nuxeo DM to adapt to their organization’s requirements. Nuxeo Connect is the comprehensive subscription offering delivering software maintenance and support for Nuxeo ECM. In addition to Nuxeo Studio, Nuxeo Connect customers have access to other premium tools and support packages. The support packages target developers and operations, tiered by Silver, Gold, or Platinum service level agreements. http://www.nuxeo.com
Adeptol released its Document Viewer Enterprise Edition Version 4.4 with a buffering and rendering technology to load documents of size up to 0.5 GB in one second. This new version of Enterprise Viewer introduces features for developers and business users as well as advanced document search capabilities, thumbnails support, watermarking, and page rotation. The Enterprise Viewer uses a built-in optimization technology to get pages directly from the server as they are being rendered. What this means is, users can start reading page one of document immediately and continue to do operations such as search, text selection, scrolling between pages, while rest of the document loads. The viewer estimates the network connection speed, document size, server load among other factors such as browser, client machine memory and is designed to optimize the load time appropriately. Users can view more than 300 document types without the need to download plug-ins or ActiveX components. The new Document Viewer Enterprise Edition is available immediately for existing and new customers. http://www.ajaxdocumentviewer.com
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