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Category: Content management & strategy (Page 128 of 479)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Selling Content Globalization Investments to Executives

When working with enterprise clients, we are inevitably involved in helping our operational champions sell investments in content globalization practices and infrastructures. Sometimes business case support is a formal part of the engagement, and sometimes it just evolves as part of what we do to help companies create competitive advantage with content in multiple languages.

In a recent joint Gilbane/SDL webinar, we made the point that the last pitch to top executives — the one required to seal the deal for funding — is fundamentally different from the others made along the way. If you’ve made it to the executive suite, you’ve done a good job so far. But too often, we’ve seen clients fail to secure investment because they use the same approach to selling that’s enabled them to pass through the previous gates. Some common points of failure when selling globalization technology to executives include:

  • Investment focus that is too tactical.
  • Poorly expressed pain points.
  • Lack of strategic value proposition tied to the top line.
  • Vague ROI.
  • No vision that ensures sponsorship and ongoing support beyond the initial project.

These points of failure can be addressed by recognizing that the funding conversation with executives is truly different, and by restructuring the approach to presenting the value propositions related to the investment you’re seeking. For the webinar, we developed a value-oriented framework for selling globalization technology within the highest levels of the organization. Its four components, as illustrated above, can guide you through the process of creating and delivering an executive sales pitch biased for success. We used the framework to examine six ways to recast an executive sales pitch. We backed up brief analyses of weak and strong answers with data from Gilbane research and real-world customer experiences.

The recorded webinar is now available on the SDL website.

Congrats to New CM Pros Board Members and Officers

Congratulations to recently elected officers, and to new CM Pros board members Saravanan Rajan, Brett Zucker and Ian Truscott!

Content Management is often loosely defined but covers a virtual ecosystem of vendors and practitioners. The 2010 CM Pros board extends a call to the community of practitioners to further define product niches and areas of specialist expertise. The goal is to guide the market and the people that look to CM Pros.

Board-appointed officers for the coming year are:

  • Scott Liewehr, President (Senior WCM Consultant at Gilbane Group and Principal at onesta)
  • Saravanan Rajan, Vice President (Chief Technology Officer for CoSI Consulting)
  • Ayse Kok, Secretary (PhD Student, ICT Consultant, and Researcher)
  • Brett Zucker, Treasurer (Executive Vice President and Chief Technical Officer at Bridgeline Software)
  • Ian Truscott, Director (Product Strategist, Alterian)

Look for action from this board as they gear up for a full season of activities that will engage the Content Management community. Be sure to join CM Pros at their Spring Summit at The Gilbane Conference (http://gilbanesf.com), May 18 in San Francisco.

About CM Professionals
Founded in 2004, CM Pros provides information, expertise, and support to global content management practitioners and related professionals and the organizations they serve. Through peer-to-peer knowledge exchange, educational events, and advocacy of respected practices, the association fosters a better understanding of this critically important discipline.

Join CM Pros on the Web at www.cmprofessionals.org.

pTools Adds Social Media Content Distribution

pTools, a Content Management Software (CMS) provider, announced the addition of a range of embedded social media and networking features to its software. From within the pTools CMS, social media content can be re-distributed in many formats to other social networks and sites. A key feature is ‘TwitterDocs’, which allows users to post to Twitter as they publish content through the CMS. There is no need to separately login to Twitter, and the content-related Tweet is controlled and managed within the CMS and its workflows. In addition to Twitter, content can be presented on Facebook, LinkedIn, and indexed in live search engine results with no tweaking required. http://www.ptools.com/

VYRE and Wave2 Announce Partnership

VYRE Ltd, developer of the VYRE Unify content management system, announced a strategic partnership with publishing software specialist Wave2 Media Solutions Ltd. The two companies have signed an original equipment manufacturer agreement for VYRE to license the Wave2 Publishing Platform for integration within VYRE Unify. The Wave2 Publishing Platform is a rules engine that allows content providers to create their own advertising and marketing material. VYRE is integrating The Wave2 Publishing Platform into its next release of VYRE Unify version 4.5.1. VYRE Unify 4.5.1 will be available in spring 2010. http://www.vyre.com/ http://www.wav2.com/

Alfresco Announces Beta of Cloud ECM for SMB

Alfresco Software announced a Beta program for Alfresco SMB Edition, a cloud-based appliance designed for Amazon EC2. This new version of Alfresco Software’s ECM and social collaboration product is designed for small and medium-sized businesses (SMB). The Alfresco SMB Edition will offer a pre-configured Alfresco Cloud appliance that combines the Alfresco server, Explorer and Share modules into an on-demand offering aimed at SMBs with up to 100 users and 200GB of document storage. These appliances are hosted on Amazon EC2 and made available as paid Amazon Machine Images (AMIs). Alfresco has partnered with JumpBox, who specialize in building software appliances, to develop Alfresco SMB. Initially the beta will be restricted to US based subscribers with EU access to follow within two weeks. The program includes access to the Alfresco SMB paid AMI, although testers are expected to pay all relevant Amazon EC2 hosting fees. The Beta program will run from March 15 through May 20, 2010. http://www.alfresco.com

Atex Acquires Kaango

Kaango, a web classified advertisement software platform, has joined the Atex global family of companies. As part of a deal that keeps Hearst Corporation and MediaNews Group as shareholders. Atex plans to expand Kaango worldwide. Kaango, which launched in 2006, provides a Web-based software platform to syndicate and publish print and online classified ads. A key feature of Kaango websites is they do not send users clicking away to unknown sites to view and interact with ads. This allows Kaango’s media partners to provide large ad volumes and a consistent user experience within each marketplace. Kaango also supports social networking sites such as Twitter and Facebook as well as cross-posting to multiple Twitter accounts to support individual publishers. Atex will offer the Kaango service and brand to non-Atex sites as well as Atex’s current client base, as well as integrating Kaango technology within Atex’s advertising and Web content management systems. http://www.atex.com/ http://www.kaango.com/

Alfresco and VDEL GmbH Partner

Alfresco Software and VDEL GmbH, an IT services distribution company, announced a partnership under which VDEL has become a Master Distributor of Alfresco solutions in the territories of Eastern Europe, Russia, and CIS. Under the terms of the agreement, VDEL will offer Alfresco products, associated support, and training to its customers. The open source model allows Alfresco to use open source technologies and contributions from the open source community. In 2009, Alfresco obtained U.S. Department of Defence 5015.02 records management certification. VDEL is known in Eastern Europe, Russia, and CIS for; marketing, distributing and supporting network and security solutions. Because of their network of local partners VDEL is able to provide native language translation, localization and education. http://www.alfresco.com/  http://www.vdel.com/

Firespring Introduces WCM Solution for Nonprofits

Firespring, a marketing agency focusing on small and mid-sized organizations, introduced a new website solution for nonprofits. The new Firespring nonprofit website solution offers designs and online tools that are built with nonprofit organizations in mind, as well as segment-specific designs and content packages created for arts, advocacy and human service organizations. Website tools available include online donations, calendars, event registration, e-mail marketing, shopping carts, private member-only areas and automatic weekly updates on supporting nonprofits are built into the Firespring nonprofit website solution to help organizations engage their volunteers and their community. The websites all come with a content management system (CMS) allowing the nonprofit to update their own content, events and photos without a programmer. This solution will allow the nonprofit to add, remove or rename pages giving them the ability to customize their website without a technical specialist. http://www.firespring.com/

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