The Gilbane Advisor

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Setting and Meeting Customer Expectations

I had a briefing from a vendor that is a strong contender for a piece of the enterprise search market this week. The offering is impressive, other reviews have given it high technical marks and the pricing model is reasonable. But because I am currently immersed in the deployment of another enterprise search engine with a client, the issue of vendor client relationship is foremost in my focus.

I asked the CEO of this relatively new offering, what are the fundamental assumptions his company makes about customer technology environments (e.g. the mix of software applications, hardware environment) and the competencies required to integrate his software with that environment. His answer was given strictly in terms of what the IT staff needs to know to bring the product online. My question did have several levels of complexity and was probably badly phrased but I was trying to make a point by asking it.

There are three specific elements missing from search vendors:

  • Documentation or explicit models for deployment in environments where there are numerous technological variables to be considered
  • Availability of training that takes into consideration the context for enterprise search in a specific customer’s organization
  • Frank discussions with customers that set expectations about deployment and implementation, potential bottlenecks, and the need for experienced searchers, search analysts and subject matter experts on the team with the IT group

Downloading software and using automatic installers has become routine; with the launch of a menu and a few simple clicks on boxes on an administrative screen, vendors can claim “out-of-the-box” functionality. Never mind that what you find when you first search your targeted domain is nonsensical, the software finds “stuff.”

The IT guys are happy because it was easy to install, met their architecture requirement and, knowing little about the actual corpus of content, they are satisfied that everything works.

I am in a bit of a pickle with the current project, software from another vendor, because:

  • What the documentation says will happen when I make certain choices in the set-up does not, in fact, happen when a search is executed
  • My attempts through email and phone to schedule training have gone unanswered
  • My messages to the support service citing problems also get no response

I’ve only spent two weeks trying to get this software working but three weeks ago, on a holiday, I got a briefing from two executives from this firm because they were “going to be in the area” and wanted face time with a search analyst. Knowing my role as an analyst and as a client you would think they’d answer my phone calls.
What is it that makes the customer experience so easily ignored? All these products look great in demos; what is under the hood is often technologically wonderful but, boy, getting them to work in my environment always seems to be one long nightmare. I wish I could find out what I really need to know. A terrific search engine might help.

Scholar.com

Blackboard Inc. has launched a new website–Scholar.com. It is an excellent web application that helps communities of people share bookmarks on topics of common interest. It is particularly helpful for high school and college students and their teachers and professors to use when doing projects or research. This is a great example of communities adding value to long established processes.

BroadVision Outlines Strategic Product Roadmap

BroadVision, Inc. (Pink Sheets:BVSN) announced a product roadmap for the next 12 months. The roadmap includes new products including an e-business framework with modular web services, agile development toolsets, a companion implementation methodology, a vertical application, an on-demand strategy, and the general availability of QuickSilver 3.0, the newest version of BroadVision’s e-publishing solution. BroadVision Kona Application Services is a library of modular web services including: e-Commerce solutions for transacting business online through B2B and B2C channels; Portal solutions; Content Management solutions to give business users control over the quality of information as they create, manage and publish content to e-business applications; and Process Management, a solution to develop and deploy user-centric self-service processes as well as task-centric workflow processes. Kukini is a new toolset incorporating XML, Web 2.0-based user experiences and packaged as an extension module to the Eclipse interactive development environment, Kukini leverages Kona’s core capabilities such as the BroadVision Process technology and yet is independent of the Kona engine. BroadVision Kukini is scheduled for general availability in the second quarter of 2007. BroadVision QuickSilver provides features for creation and publishing of lengthy, complex documents supporting multiple output formats (including HTML, PDF, and Postscript) and automatic publishing of personalized content to BroadVision Portal solutions. QuickSilver 3.0, available immediately, delivers a number of new features including Unicode support and improved support for XML authoring. http://www.broadvision.com

Hot Banana Adds Web Site Optimization, Marketing Automation to Its Web CMS

Hot Banana Software, Inc. announced that it has launched Version 5.5, which integrates Web site optimization and marketing automation features. The company also made significant changes to its SaaS and licensed pricing, focusing on small-to-midsized marketers. The company’s new release, Hot Banana Version 5.5, focuses on three areas: (1) Web content management, empowering marketers to build Web sites and take control of their content; (2) Web site optimization, giving marketers the tools they need to fine-tune the marketing performance of their sites; and (3) marketing automation tools for capturing Web site visitors, turning them into qualified leads and transferring the leads to CRM systems. The Web CMS integrates third-party Web analytics, email marketing and CRM solutions. It also consolidates all the capabilities from Hot Banana’s formerly optional Active Marketing Suite into one core product. The company has made its pricing structure more affordable, creating a three-tier model based on usage: one to five users, six to 25 users and unlimited users. Hot Banana SaaS, the company’s hosted offering, starts at only $329 per month, while Hot Banana Licensed Software starts at $4,999. The most expensive package is a licensed-software offering that handles an unlimited number of users and URLs for only $27,999. As part of its re-positioning strategy, Hot Banana has re-launched its own corporate Web site using Version 5.5, at http://www.hotbanana.com.

VMware Issues Virtual Wiki Appliance Certification to MindTouch Deki

MindTouch announced that its MindTouch Deki commercial wiki software has received the VMware Certified Virtual Appliance certification. With this designation, MindTouch Deki is deemed compatible with VMware’s entire product line, including VMware Player, VMware Workstation, VMware Server and VMware ESX. MindTouch Deki is a business wiki that installs in minutes, giving corporate workgroups the ability to share information and collaborate almost instantly and securely on their own networks. It is a complete pre-installed, pre-configured application and operating system that runs on any Windows or Linux machine. From small departments to large enterprises, MindTouch Deki runs atop the VMware Player or any product from VMware. It also enables content portability whereby users can move both the wiki application and its content from machine to machine, even to removable storage devices up to 100 Gigabytes. MindTouch Deki is free for the first five users and is designed for on-demand scalability. The free license does not include software updates and fixes, support or certain advanced features, such as Outlook Connector. A full product license (for five users) starts at $995. http://www.mindtouch.com

We Are Smarter Than Me

MIT, Wharton, Pearson, and Shared Insights have developed a very interesting project. They have set up a wiki allowing a community of people to write a business book that will be published by Pearson in the fall. The overall premise is that communities can augment or even replace certain traditional business efforts. Marketing has emerged as the leading area for such efforts. I wrote a short section on the power of word of mouth in service marketing. The preliminary results will be shared at the Community 2.0 conference next week in Las Vegas.

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