The Gilbane Advisor

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A Story About Structured Content and Search

Today was spent trying to sift through four distinct piles of paper, a backlog of email messages, and managing my calendar. My goal was first to get rid of documents and articles that are too old or irrelevant to “deal with.” The remainder I intended to catalog in my database, file in the appropriate electronic folder, or place in a new pile as a “to-do list.” This final pile plus my email “In Box” would then be systematically assigned to a spot in my calendar for the next six weeks. I did have deadlines to meet, but they depended on other people sending me content, which never came. So I kept sifting and organizing. As you can guess, the day that began with lofty intentions of getting to the bottom of the piles so that I could prioritize my real work is ending, instead, with this blog entry. It is not the one I began for this week four days ago.

First, the most ironic moment of the day came from the last pile in which I turned over an article that must have made an impression in 1997, from Newsweek it was entitled Drowning in Data. I knew I shouldn’t digress, again, but reading it confirmed what I already knew. We all have been “drowning in data” since at least 1997 and for all the same reasons we were back then, Internet publishing, email, voice mail, and faxes (well not so much anymore). It has the same effect as it did ten years ago on “info-stressed” professionals; it makes us all want to go slower so we can think about what is being thrown at us. Yes, that is why I was isolated trying to bring order to the info-glut on my desks. The article mentioned that “the average worker in a large corporation sent and received an astounding 177 messages a day…”

That is the perfect segue to my next observation. In the course of the day, while looking for emails needed to meet deadlines, I emptied over 300 messages from my Junk Mailbox, over 400 from my Deleted Mailbox, and that left me with just 76 in my In Mailbox, which I will begin acting on when I finish this blog entry. (Well, may-be after dinner.) What happened today that caused six different search vendors to send invitations to Webinars or analyst briefings? Oh well, when I finally get around to filling out my calendar for the next six weeks I will probably find out that some, if not all, conflict with appointments I already have. So, may-be I should finish the calendar before responding to the emails.

In the opening of this story I mentioned four distinct piles; I lied. As one document was replaced by another, I discovered that there was no unifying theme for any one pile. So much for categorization, but I did find some important papers that required immediate action, which I took.

Finally, I uncovered an article from http://techweb.cmp.com/iw in 1996. The Information Week archives don’t go back that far but the title was Library on an Intranet. It described a Web-based system for organizing corporate information by Sequent Computer Systems. I know why I saved it; because I had developed and was marketing corporate library systems to run over company networks back in 1980. I did find a reference to the Sequent structured system for organizing and navigating corporate content. You will find it at: http://www.infoloom.com/gcaconfs/WEB/seattle96/lmd.HTM#N136. It is a very interesting read.

What a ride we have had trying to corral this info-glut electronically for over 30 years. From citation searching using command languages in the 1970s, to navigation and structured searching in library systems in the 1980s and 90s, to Web-based navigation coupled with full-text searching in the mid-90s; it never ends. And I am still trying to structure my paper piles into a searchable collection of content.

May-be browsing the piles isn’t such a bad idea after-all. I never would have found those articles using “search” search.

Postscript: This really happened. When I finished this blog entry and went to place the “Drowning…” article on a pile I never got to, there on the top was an article from Information Week, April 9, 2007, entitled “Too Much Information.” I really didn’t need to read the lecturing subtitle: Feeling overwhelmed? You need a comprehensive strategy, not a butterfly net, to deal with data overload. I can assure you, I wasn’t waving butterfly nets all day.

Medtronic, DITA, Single-Sourcing, and Multi-Channel Communications

On Wednesday, June 13 at 1:00 Eastern Time, we will be doing a Webinar with Medtronic and the XMetal folks at JustSystems.
While documentation is a necessary deliverable for all companies, its value and contribution to bottom-line business results is often underestimated and overlooked. For Medtronic, one of the world’s most innovative medical device manufacturers, documentation is much more than a checkbox on a product release timeline—it is a direct link to customer satisfaction and patient well-being. Medtronic’s Rob Kimm will discuss Medtronic’s approach to delivering a better customer experience while also ensuring compliance with regulations that impact technical documentation.
Prior to using DITA, Medtronic had a decentralized, heterogeneous environment that slowed production and resulted in redundant workflows. Seven project deliverables were developed in 5 different tools, and the mutually-exclusive tools allowed for little to no ability to achieve true reuse of common content. They now can reuse common content across deliverable types, which has led to great efficiency, accuracy, and consistency.
To register for the Webinar, please visit here.

HP Unveils Print 2.0 – a New Era for Printing

The title of this blog entry is the title of HP’s press release on the same topic. On May 30th in New York Hewlett-Packard announced “Print 2.0” at the company’s annual Imaging and Printing Conference.
According to the press material: “Vyomesh Joshi, executive vice president of the company’s Imaging and Printing Group, described how HP will seek to capture a significant share of the 53 trillion digital pages estimated to be printed in 2010 alone – an opportunity valued at more than $296 billion.
“Joshi identified three key areas of focus of the Print 2.0 strategy:
● Make it easier to print from websites, such as blogs and travel sites, and bring new printing capabilities to online properties;
● Extend the company’s digital content creation and publishing platforms – for example, Snapfish and Logoworks – across customer segments spanning from consumers to enterprises; and
● Deliver a digital printing platform that increases print speeds and lowers the cost of printing for high-volume commercial markets.”
There might be something a little different in HP’s strategy here. I’m still not sure. There was a ton of video recorded at the event, and it’s easily accessible on HP’s site. I didn’t start with the videos of the executive presentations, but instead with the presentation by John Battelle. Battelle has had a unique (and eventful) relationship to both print and electronic media, making him a uniquely fascinating speaker on where publishing is headed. The third video, of his Q&A session, is particularly revealing of his unique perspective on the evolving relationship of print to electronic media.
After watching Battelle, I’m willing to spend more time here, even listening to the executive presentations. HP may be onto something.

Don’t Hire Fancy Pants Consultants Like us to Tell You the Obvious

I was talking to someone in the office this morning. I was actually watching tech support change a failed hard drive – that’s how badly I didn’t want to sit down and write a particular document. He told me that I didn’t have to watch him change the hard drive (especially because it wasn’t my laptop). I told him – “I’m procrastinating on writing a client document.” After a few polite questions he asked me what the problem was with the client. I sighed and said the conversational equivalent of: “Senior management is completely disengaged when it comes to setting strategic direction for the web.

So, middle management and the web team are just flailing about in a reactionary way putting up whatever content needs to be had at the moment and fighting with each other about what’s the most important content on the site, and watch technology to use, yadda, yadda, yadda…” He nodded knowingly. Then I realized, this statement could be made for just about all of our clients. Most “web site problems” stem from the rotten root of ambivalent senior management. So in a moment of largesse (and finding a more creative way to procrastinate), I thought I would write this blog entry.

If you’re having Web problems, the first thing to consider (before calling a content management system vendor, a taxonomist, a web design firm, or Web Operations folks like us), is whether or not the CEO, Administrator, President or whoever heads your organization is even thinking about the site – strategically. If they are not, then more than likely any changes that the web team makes to the site will just be “interim” or “quick fixes.” For a lot of organizations, the organization’s public facing web site is the first point of contact for business partners and customers, prospects, and information seekers it deserves serious senior consideration.

I’m not just talking about making sure that the web site looks good either. Good web design – while shockingly rare in some segments of the Web – is not a mystery and good web designers and information architects are easy to locate. I’m talking about establishing performance and quality objectives for web sites – objectives, which support the overall mission, service and/or business objectives of your organization and then holding folks accountable for meeting those objectives – like you don’t get your raise if you don’t get it done. If you establish these basic strategic and governance related principles, you will find that a lot of the other decision related to web design, what types of software needs to be utilized, etc. become a lot easier to answer.

So, get your Web Strategy and Web Governance ducks in a row before you shell out the big bucks for a web site redesign or a new web content management system or fancy pants consultants like us.
But if your still dying to talk to someone anyway or just commiserate with other folks with messed up web sites, we’ll be talking a lot about various strategic and governance issues at the Gilbane conference in Washington DC next week.

Hope to see you there.

The Google Effect on Cross-Language Search

As the Internet continues to redefine ubiquitous, the issue of cross language search becomes more critical. It’s a pervasive challenge with extreme scalability requirements. Hard to imagine, but the Internet will be full by about 2010 according to the American Registry for Internet Numbers. ARIN’s recommendation for IPv6 demonstrates the potential breadth of information overload.

Organizations such as the European-based Cross-Language Evaluation Forum (CLEF) have moved beyond discussion and into in-depth testing on cross-language search for many years. With its “Leaping over Language Barriers” announcement, Google has moved beyond experimentation and toward productization of its cross-language search feature.

  • The Wall Street Journal’s Jessica Vascellaro weighs in here, and includes commentary on rival strategies from Yahoo and Microsoft.
  • Google Blogoscoped weighs in here.
  • Clay Tablet’s Ryan Coleman weighs in here.
  • Global by Design’s John Yunker has a review here.
  • And from Google themselves, here’s the beta UI, the FAQ, and the “unveiling” at the company’s Searchology event held earlier this month.

IMO, any discussion of what the interconnected world “looks like” in the future, whether focused on fill in your label here 2.0, social networking, customer experience, global elearning, etc., (should) eventually drill-down to translation and localization issues. Once we’re at that level of conversation, there’s more challenges to discuss — the ongoing evolution of automated translation, the balance between human and machine translation, the conundrum of rich media and image translation, and as Kaija will always remind us, the quality and context of search results as opposed to merely the quantity.

As a researcher, I’ve used Google’s “translate this” functionality and Yahoo’s Babel Fish (originally AltaVista’s) numerous times to “get the gist” of a non-English article. But my reliance on the results has been more for sanity-checking trends than for factual data gathering. Inconsistencies skew the truth. I just can’t trust it. Can we trust this? Time will tell. Is it a step in the right direction for the masses? No doubt.

SiteKreator Introduces Aurora Site Design Platform

SiteKreator.com, a service which enables small businesses to instantly design and host Web sites, has introduced a customizable design platform, SiteKreator Aurora. Along with Aurora, SiteKreator has restructured its small business packages to help users better match a pricing program that includes the features they need at the price that best suits them. The new Aurora is a completely brandable platform for designing elaborate, interactive, and customizable business-ready Web sites. Aurora offers enhanced capabilities for creating a sophisticated navigation structure that scales from a few pages to a few thousand. SiteKreator has interactive features such as blogs, Web forms, newsletters, and discussion forums. Web site information can be tiered through multiple content layers by adding members-only areas and registration forms to encourage people to share key information in exchange for access to deeper layers of content. All SiteKreator packages include a 14-day free trial. The business version starts from $19.95 to $39.95 per month, including a domain name, email, and global high-performance Web hosting. http://intro.sitekreator.com/

Altova Introduces Version 2007 Release 3 of its XML Development, Data Management, UML Modeling, and Web Services Products

Altova announced general availability of Version 2007 Release 3 (v2007r3) of its software product line. Altova v2007r3 software provides support for the new Microsoft Office 2007 Open XML document format and IBM DB2 9 pureXML databases, as well as other application development and data management capabilities. Altova XMLSpy is an XML editor and development environment for modeling, editing, transforming, and debugging XML-related technologies. New features in XMLSpy 2007r3 include: Extended database functionality, Microsoft Office 2007 Open XML support, Cascading stylesheet (CSS) editor, Enhanced XML Schema and WSDL documentation, and an XSLT 1.0 profiler. AltovaXML is an XML standards processor, comprising the same engines that drive Altova’s XMLSpy, MapForce, and StyleVision development tools. AltovaXML includes Altova’s XML validating parser, XSLT 1.0 engine, schema-aware XSLT 2.0 engine, and schema-aware XQuery 1.0 engine, as well as COM, Java, and .NET interfaces so that it can be used within a variety of different applications. New developments in AltovaXML 2007r3 include: Office Open XML support, and Significant speed increase in the XSLT 1.0 processor. Version 2007 Release 3 of Altova XMLSpy 2007, MapForce 2007, StyleVision 2007, UModel 2007, DatabaseSpy 2007, and SchemaAgent 2007 is currently available with pricing starting at (USD) $499, $249, $249, $129, $129 and $129 respectively. These products may be purchased directly from Altova. 30-day free trials of all Altova products may be downloaded from: http://www.altova.com/download.html

Adobe Announces Availability of Acrobat 3D Version 8

Adobe Systems Incorporated (Nasdaq:ADBE) announced the immediate availability of Adobe Acrobat 3D Version 8 software, a major upgrade to the desktop application for driving document-based 3D design collaboration and CAD data interoperability capabilities to anyone inside manufacturing organizations and across the global supply chain. With Acrobat 3D Version 8, CAD, CAM, CAE, and technical publishing professionals in the aerospace, automotive, consumer electronics, heavy machinery, life sciences, and AEC industries can convert virtually any 3D CAD file, including large assemblies of more than 500 megabytes, into a single PDF document. The PDF file can maintain precise geometry or be compressed over 100 times smaller than the original file. Three-dimensional CAD data can also be combined with other project information, such as product specifications, spreadsheets and bills of materials, into a secure PDF document containing product manufacturing information (PMI). PMI is used to convey geometric dimensioning and tolerancing, annotations and other specifications directly on a 3D model. Acrobat 3D Version 8 supports conversion to 3D PDF from over 40 formats, including those for Autodesk Inventor, Dassault Systemes CATIA, PTC Pro/ENGINEER, SolidWorks, and UGS NX and I-deas. The software also provides users the option of exporting precise manufacturing CAD data from PDF into neutral file formats such as STEP, IGES and Parasolid for downstream processes, including machining operations and tool and mold design. Acrobat 3D Version 8 is immediately available in English, French and German language versions. The Japanese language version is expected to be available in June 2007. Adobe Reader 8.1, which provides updated support for PDF functionality enabled by Acrobat 3D Version 8, is expected to be available for download in June 2007. http://www.adobe.com

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