The Gilbane Advisor

Curated for content, computing, and digital experience professionals

Page 258 of 918

Will Downward eBook Prices Lead to New Sales Models?

UK-based publishing consultant Paul Coyne asked a good question on LinkedIn: Can e-books ever support a secondary (second-hand) market?

I love books. And eBooks. However, many of my books are second hand from booksellers, car-boot sales and friends. How important is this secondary market to books and can ebooks ever really go mainstream without a secondary market? BTW I have no clue how this would work!

I offered the following thoughts…

Great question. The secondary market is incredibly important to the buyer of course, and perhaps a blessing and a curse to the publisher–a blessing because it creates more value in the buyer’s mind and a curse because it slows and eliminates some sales in markets like college and school book publishing.

One of the great ongoing questions about eBooks is price point. There is a growing feeling they should be very inexpensive compared to their print counterparts, both because of the perception they are less costly to produce and the reality that there is no current secondary market. Thus you see Amazon trying to get all Kindle books under $10 (US).

I still like the idea of superdistribution for digital products. By my crude definition (some authoritative links in a moment), a buyer of an eBook would be able to pass along the eBook and gain something from the eventual use of it by another user. Think of it as me getting a small commission when someone I pass it along to ends up buying it. I guess you could also think about it as a kind of viral sales model.

See also:

A decent Wikipedia entry on superdistribution.
An old but well written Wired
magazine article on superdistribution.

We covered this in a DRM book I cowrote with Bill Rosenblatt and Steve Mooney.

“It’s not information overload. It’s filter failure.”

Thanks to Clay Shirky for the title; watch his Web 2.0 Expo NY presentation here.

This is also the mantra for Alltop.com, self-described as a “digital magazine rack” of the Internet. As an analyst I get a lot of stuff and peruse twice the amount I get. Now that I’m twittering (@lciarlone) and face-bookin’ in addition to being a long-time LinkedIn user… well, you know the story. Not enough time in the day.

I’m looking for — and finding — ways to streamline keeping up to date. Alltop’s darn efficient in helping me do that, organizing “stories” by category per hour. And certainly like that our own Content Globalization blog surfaces within All the Top Linguistics News.

Curious on the method and the genesis? Check it out.

XML in Everyday Things

If you didn’t follow the link below to Bob DuCharme’s response to my January 13 posting on Why it is Difficult to Include Semantics in Web Content, you should read it. Bob does a great job describing tools in use to include semantics in Web content. Bob is a very smart guy. I like to think the complexity of his answer is a good illustration of my point that adding semantics is not easy. Anyway, his response is clearly worth reading and can be found at http://www.snee.com/bobdc.blog/2009/01/publishers-and-semantic-web-te.html.

Also, I have known Bob for some time. I am reminded that a while back he wrote an interesting article about XML data produced by his TiVo device (see http://www.xml.com/pub/a/2006/02/15/hacking-the-xml-in-your-tivo.html). I was intrigued how XML had begun to pop up in everyday things.

Ever since that TiVo article, I think of Bob every time XML pops up in unexpected everyday places (it’s better than associating him with a trauma). Once in a while I get a glimpse of XML data in a printer control file, in Web page source code, or as an export format for some software, but that sort of thing is to be expected. We all have seen examples at work or in commercial settings, but to find XML data at home in everyday devices and applications has always warmed my biased heart.

Recently I was playing a game of Sid Meier’s Civilization IV (all work and no play and so on….) and I noticed while it was booting up a game that one of the messages said “Reading XML FIles”. My first thought was “Bob would like to see this!” Then I was curious to see how XML was being used in game software. A quick Google search and the first entry, from Wikipedia (http://en.wikipedia.org/wiki/Civilization_IV#cite_note-10), says “More game attributes are stored in XML files, which must be edited with an external text editor or application.” Apparently you can “tweak simple game rules and change or add content. For instance, they can add new unit or building types, change the cost of wonders, or add new civilizations. Players can also change the sounds played at certain times or edit the play list for your soundtrack.”

I poked around in the directories and found schemas describing game units, events, etc. and configuration data instances describing artifacts and activities used in the game. A user could, if they wanted to, make buying a specific building very cheap for instance, or have the game play their favorite music instead of what comes with the game. That is if they know how to edit XML data. I think I just found a way to add many hours of enjoyment to an already great game.

I wonder how much everyday XML is out there just waiting for someone to tweak it and optimize it to make something work better. A thermostat, a refrigerator, or a television perhaps.

Podcast on Structured Content in the Enterprise

Traditionally, the idea of structured content has always been associated with product documentation, but this is beginning to change. Featuring Bill Trippe, Lead Analyst at The Gilbane Group, and Bruce Sharpe, XMetaL Founding Technologist at JustSystems, a brand new podcast on The Business Value of Structured Content takes a look into why many companies are beginning to realize that structured content is more than just a technology for product documentation – it’s a means to add business value to information across the whole enterprise. 

From departmental assets such as marketing website content, sales training materials, or technical support documents, structured content can be used to grow revenue, reduce costs, and mitigate risks, ultimately leading to an improved customer experience.  

Listen to the podcast and gain important insight on how structured content can

  • break through the boundaries of product documentation
  • help organizations meet high user expectations for when and where they can access content
  • prove to be especially valuable in our rough economic times
  • …and more!

Gilbane San Francisco pre-conference workshops posted

The main conference program for Gilbane San Francisco 2009 will be published in a week or two, but the 1/2 day pre-conference workshop descriptions for June 2nd have been posted:

  • How to Select a Web Content Management System
    Instructor: Seth Gottlieb, Principal, Content Here
  • Making SharePoint Work in the Enterprise
    Instructor: Shawn Shell, Principal, Consejo, Inc.
  • Managing the Web: The Fundamentals of Web Operations Management
    Instructor: Lisa Welchman, Founding Partner, Welchman Pierpoint
  • Getting Started with Business Taxonomy Design
    Instructors: Joseph A. Busch, Founder and Principal, & Ron Daniel, Principal, Taxonomy Strategies LLC
  • Sailing the Open Seas of New Media
    Instructor: Chris Brogan, President, New Marketing Labs, LLC

Day Software Unveils Cloud-Ready CRX Content Infrastructure for Web 2.0 Applications

Day Software (SWX:DAYN)(OTCQX:DYIHY) announced the availability of three new licensed editions of CRX, Day’s JSR-170-compliant Java Content Repository (JCR). These new editions make it simpler for companies to standardize on an enterprise-ready content infrastructure based on Day’s commercial implementation of Apache Jackrabbit and Apache Sling. This release is enhanced by a licensing model that promotes adoption by individual developers, departments and global enterprises. Day now offers three targeted editions of its content infrastructure platform: CRX One: CRX One is a new version of CRX licensed for use to power a single Web application. CRX One is Day’s entry-level CRX offering, available directly from Day’s Web site for an annual subscription license fee of US$18,500 per server instance per year, regardless of the number of CPUs; CRX Developer: CRX Developer is a limited license version of CRX available free of charge for Apache Jackrabbit and Apache Sling developers directly from Day’s Web site. Web developers can use CRX Developer at no cost under an annual renewal license for building and testing new CRX-based content applications; CRX Enterprise: CRX Enterprise is Day’s premier CRX offering for use in powering multiple Web applications. CRX Enterprise is targeted for IT departments looking to consolidate disparate enterprise content repositories under a single, shared cluster of CRX. Organizations can seamlessly update their CRX One licenses to CRX Enterprise to host multiple applications without installing or managing new software. CRX Enterprise is offered under a perpetual license model that starts at US$50,000 per server instance. Day CRX Developer is available free of charge immediately from Day’s Web site at http://www.day.com

Churning in the Search Sector – Two BIG Events in One Week

Analysts having been projecting major consolidation in the enterprise search marketplace for a couple of years. What is interesting to me is how slowly this is evolving. For every merger or acquisition, whether small or large (acquisition of Mondosoft by SurfRay or FAST by Microsoft), other companies emerge or evolve with diverse and potentially competitive technologies (e.g. Attivio, Connotate, Expert System, EyeAlike, Truevert, Temis).

We have seen companies like Exalead, ISYS, and Vivisimo gain on former leaders. Microsoft is often listed as an industry leader because it acquired former leader FAST while companies with solid products for verticals, like Recommind in law and financial services, are often overlooked because they lack the total company revenues of a Microsoft that sells a lot more software than enterprise search.

This past week two industry news items caused me to reflect on the potential impact of announcements that, while not surprising, can upset the plans of buyers of search technology. The first was the announcement that Autonomy is planning to procure Interwoven. That Interwoven is being acquired is no surprise, since the company was being groomed for acquisition. However, this appears to be the first instance of a “search” company acquiring a “content management/document management” company. The norm has been that search companies get bought to fill a need by ECM or CMS vendors. For anyone planning to procure Interwoven because of its embedded Vivisimo Velocity for Universal search in its Worksite product, this does put a wrinkle in the fabric. What a shame because it is going to be a while before the actual impact is really known and could slow sales. The cost to buyers having to accept Autonomy’s IDOL instead of Velocity could be significant. The effect could be on both licensing and deployment because Velocity has been an efficient install for most enterprises. Autonomy has got a big ramp up to shift from being a search company to becoming an ECM supplier and some will take a wait and see attitude, regardless of the Idol reputation.

The second big announcement, of course, is the departure from Microsoft of John Marcus Lervik, a co-founder of FAST and recently named Executive VP in a newly created position for Enterprise Search at Microsoft. I’m sure you’ll be seeing plenty about the reasons elsewhere. However, the difficulty for those buyers who are depending on FAST’s search technology to be integrated sooner rather than later in Microsoft’s offerings has just been made more complicated as one of the original leaders of FAST is leaving the team.

Two years ago I commented to FAST executives about the need for vendors on a rapid growth path to make the buying, business and support experience for customers a priority, beyond technology enhancements; so, I take little consolation in seeing this turmoil. If you are a buyer, take a good hard look behind the technology to see what else you will be dealing with as you make plans to acquire software.

« Older posts Newer posts »

© 2024 The Gilbane Advisor

Theme by Anders NorenUp ↑