Digital Rights Management (DRM) gets a lot of bad press about its use and misuse, much of it well-deserved. But there is a less controversial use of DRM technology for corporate applications. “Enterprise DRM” complements content management, firewalls, and other technologies in helping to ensure that sensitive information such as confidential documents, email, and application data do not fall into the wrong hands or get used in ways it shouldn’t. Much corporate content needs to be managed according to certain rules (having nothing to do with copyright) that are outside the scope of workflow processes, and organizations are paying attention.
Our upcoming Conference on Enterprise DRM at Gilbane San Francisco is the first event devoted exclusively to DRM for corporate applications. The conference, chaired by Bill Rosenblatt of DRM Watch, will be a unique opportunity to explore DRM technologies and how they apply to a wide variety of business environments and technology architectures; several vendors will be on hand to demo their solutions. The program will include several case studies of Enterprise DRM deployments in such applications as financial services, human resources, high-tech manufacturing, and distance learning. The program will also feature leading analysts, including Rosenblatt, Jarad Carleton of Frost & Sullivan, and Trent Henry of Burton Group who will present a framework for analyzing Enterprise DRM solutions.
Executives from Enterprise DRM vendors, including Adobe, Cloakware, EMC/Authentica, Essential Security Software, Fasoo.com, Intelligent Wave, Liquid Machines, SealedMedia, and WorkShare will offer insights into technology and the market. The conference will feature panel discussions on technology issues such as Enterprise DRM for mobile devices, secure inter-enterprise collaboration, and integration of Enterprise DRM with content management.
DRM Watch and Gilbane readers can get a special $100 discount off the eDRM conference price of $495 by registering online with discount code “drmwatch”.
Author: Frank Gilbane (Page 67 of 75)
CM Pros has announced the final program for their Spring Summit, which is co-located with our Spring conference in San Francisco this month. Attending both events will really get you up-to-date on what others are doing with content management technology these days. There is lots of great content including keynotes from Bill Trippe, Ann Rockley, and James Robertson. From the CM Pros site:
“As awareness of the value of the customer experience increases, so too does the recognition of content — and content management. With our theme of “Content Management and the Customer Experience” the Summit, which spans two half-days, will address the importance of effective content management in the customer experience context. View additional program detail, including presentation abstracts.”
Some of you may have seen the press release from us yesterday announcing our new consulting practice focused on the needs of commercial and corporate publishers. Of course this is not a new area for us – Bill Trippe especially, has long been very active in the publishing space – but rather a dramatic expansion of our activities in an area we know well. It is great to be working with Steve Paxhia again, who will be running this practice. It will also be great to be working more regularly with Gene Gable, Thad McIlroy, Bill Rosenblatt, and Dale Waldt. Here is a description of the practice. We’ve already launched the practice, but most of our team and our partners will also be at Gilbane San Francisco, where we have a lot of content relevant to publishers including (but not limited to!) the new Automated Publishing track.
Jon Udell has an elegant post today on how we can get trapped in the blinders of our language use. The point he makes is true in general, but he applies it specifically to publishers stuck in old business models, as well as to buzzword-happy information technologists. Read his post to understand the title. Wittgenstein would applaud.
Our colleagues over at CMS Watch have published a new report on enterprise portals. As our earlier reports here and here on the portal market suggested, the list of vendors covered in the report shows the market is now dominated by infrastructure players. Janus Boye, the author of the report is giving a tutorial on Enterprise Portal Software: Architecture and Products – Intensive Review & Roadmap for Product Selection at our upcoming conference in San Francisco, and also speaking on Challenges in Integrating Portals & Content Management Systems. The report, tutorial, and conference session would be a great way to get fully up-to-speed on corporate portals and content management.
CM Pros has grown substantially since last year. With well over 600 members it has become an invaluable resource, and a great way to take advanatge of the experience and expertise of the members is to meet them at the next summit. Content Management & the Customer Experience is the theme of the fifth CM Pros Summit, scheduled for 23-24 April 2006 in San Francisco, in conjunction with Gilbane San Francisco. Topics include Actionable Content, Customer-Centric Content Management and a special poster session on the Content Lifecyle. Plan to be there in time for the opening keynote at 1:30 PM local (CST) time. See the call for papers, or register!
Being in the conference business I naturally pay attention to what other conferences do. The back-to-back 15-30 minute keynotes at ETech were great – I can’t remember the last time I actually sat through an entire morning of “keynotes”. One downside though is that speakers are not used to this and some are unhappy about it and spend an awful lot of their valuable 15 minutes talking about how they are not going to say something because they only have 15 minutes.
Lot’s of talk about ‘attention’ here at ETech. Thinking of attention in terms of economics is fascinating and thought provoking, but I have not quite got the essence of the excitement – just saw Tim Bray who also said he was not sure he got it, and everyone at my lunch table squirmed and then said they didn’t get it either.
The last thing I want is someone managing or making money or even knowing about my attention allocation. I don’t mind some – I am not averse to sharing certain preferences and behavior – but it is mine to share or not, and mine to monetize or not. As a consumer, what is the return? I get more personalized ads? I get stats on my own behavior? I get more people and advertisers paying attention to me? I definitely am not yet interested in making it easier for others to try to influence me based on some attempt at interpreting my activity/interest – is this a matter of not just being good enough at it yet? Maybe.
Will Attention Trust make a difference? I don’t know.
I understand that some people have more intense desires to communicate everything they think and do and will buy into attention for that, but surely that is an edge group…?
Attention and its scarcity and therefore value are important to pay attention to when deveoping products or businesses – but it is not all in the user’s interest.
UPDATE:
Listened to Michael Goldhaber’s talk on the economy today at ETech. He’s the one who everyone quotes. Interesting talk, but I still don’t get it. I suppose the desire for attention might be as rational as the desire for money (although I hope not – it doesn’t seem as practical, you can’t simply bank attention over time without its value diminishing). Trading in “attention bonds” as Seth Goldstein wants, is a bit scary in that it depends on people who don’t think they get enough attention!? I thought Seth’s talk was the most enlightening on the topic.
UPDATE 2:
And this will be it for the updates. See Jon Udell’s and Doc Searls’ comments on this.
UPDATE 3:
Well, it is now 2018, and does this dated or what!
