This week we feature articles from Nicolas Ethan Mollick, and Dharmesh Shah.
Additional reading comes from Luke Wroblewski, Pete Warden, Jon Udell, and Michael Iantosca.
News comes from Snowflake, Bloomreach, Google, and Sitecore.
Reminder: We don’t publish in December.
All previous issues are available at https://gilbane.com/gilbane-advisor-index
Opinion / Analysis
Giving your AI a job interview
As AI advice becomes more important, we are going to need to get better at assessing it
Ethan Mollick explains why AI benchmarks, while valuable, are in general not sufficient for determining which AI model would be best for your business needs. What to do? Mollick argues that while “vibe benchmarking” can provide some limited insight into model differences, assessing models for real world applications requires interviewing / testing model skill sets before hiring. Mollick discusses and links to OpenAI’s recent GDPval paper on the topic with examples. (8 min)
https://www.oneusefulthing.org/p/giving-your-ai-a-job-interview
The AI coding tool landscape (and why I just switched tools)
A breakdown of what’s available and what’s actually working
Developer Dharmesh Shah created a helpful table categorizing the different types of AI coding tools. (5 min)
https://simple.ai/p/the-2025-ai-coding-tool-landscape
More Reading
- An alternative Chat UI layout via LukeW
- Why does a local AI voice agent running on a super-cheap SoC matter? via Pete Warden’s Blog
- The LLM flywheel effect: AI that writes and tests documentation via The New Stack
- Ontologies and knowledge graphs — The case for technical documentation via Michael Iantosca
Content technology news
Snowflake to acquire Datometry Migration Solution
Snowflake enhances data migration with Datometry technology, integrating it into SnowConvert AI to move legacy data faster and reduce costs.
https://www.snowflake.com/en/blog/accelerate-data-migration-datometry-technology/
Google introduces the File Search Tool in Gemini API
File Search accelerates development workflow by handling the complexities of RAG with a user-friendly alternative to a self-managed setup.
https://blog.google/technology/developers/file-search-gemini-api/
Bloomreach launches Personalized Media in-Grid
The new capability unites search, storytelling, and personalization, integrating placement and conversation inside the shopping journey.
https://www.bloomreach.com/en/news/2025/bloomreach-unites-search-storytelling-and-personalization/
Sitecore unveils SitecoreAI
SitecoreAI is the evolution of XM Cloud, unifying content management, customer data, personalization, and search in a single scalable platform.
https://www.sitecore.com/company/newsroom/press-releases/2025/10/sitecore-unveils-sitecoreai-ushering-in-the-ai-first-era-of-digital-experience
The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.
Subscribe | View online | Editorial policy | Privacy policy | Contact
