Curated for content, computing, data, information, and digital experience professionals

Day: July 22, 2025

Bloomreach and Snowflake partner

Bloomreach, a platform for personalization, today announced a new partnership with the Snowflake AI Data Cloud, empowering businesses to activate enterprise-grade data infrastructures across marketing channels. With Bloomreach and Snowflake, businesses can combine customer engagement with maximum personalization, connecting customer data stored in Snowflake with Bloomreach’s AI-powered marketing solutions. This partnership ensures marketers can activate their Snowflake data instantly and intelligently through Bloomreach.

Bloomreach’s native Snowflake integration is already available to businesses. It securely syncs customer attributes, event data, and product catalogs from Snowflake into Bloomreach. Businesses unlock the full value of their customer data, breaking down silos between storage and activation, and enabling personalization powered by AI.

Additionally, this integration enables marketing teams to:

  • Power Loomi AI agents in Bloomreach with enriched customer and product intelligence
  • Automate campaign triggers based on Snowflake events
  • Deliver timely personalization with fresh data and hyper-relevant insights
  • Safeguard sensitive data through selective import capabilities, transferring only the specific data required for a given use case

https://www.bloomreach.com/en/news/2025/bloomreach-and-snowflake-partner-to-unify-customer-data-and-ai-driven-activation-helping-marketers-personalize-the-entire-customer-journey/

BrowserStack launches Accessibility Design Toolkit

BrowserStack, a software testing platform, announced the launch of its Accessibility Design Toolkit, a Figma plugin that helps design teams build accessible products right from the design stage.

BrowserStack’s collaboration with WebAIM on the 2025 WebAIM Million report reveals the scope of the problem: 94.8% of one million analyzed homepages had at least one WCAG failure, with color contrast and missing alt text issues ranking among the top two—both preventable during design.

With over 8,800 ADA lawsuits filed in 2024 and the European Accessibility Act, teams are under pressure to meet standards, yet most still address these issues after launch, when fixes become harder and more expensive.

With BrowserStack’s Spectra Rule Engine, the Accessibility Design Toolkit helps shift accessibility left and enables design teams to:

  • Scan Figma design files for color contrast, touch target size, spacing issues, and more
  • Auto-detect UI components, validate against WCAG standards, and auto-annotate with ARIA roles
  • Get AI-powered suggestions to add alt text, fix heading structure, and improve keyboard focus order
  • Generate developer-ready handoffs with built-in accessibility specs and clear annotations

The Accessibility Design Toolkit is a part of BrowserStack’s all-in-one accessibility suite and is available to all Figma users, integrating into existing workflows.

https://www.browserstack.com/accessibility-design-toolkit

TileDB announces partnership with Databricks to harness multimodal data

TileDB, a multimodal database company, and Databricks, a Data and AI company, announced a strategic partnership to eliminate data silos preventing healthcare and life sciences organizations from fully leveraging AI-driven drug discovery and clinical insights.

The partnership addresses the challenge of integrating complex scientific data that TileDB supports, including multiomics, medical imaging, and clinical records with the Databricks Data Intelligence Platform and Databricks’ analytics workflows — enabling the development of AI agents that can analyze all data types without requiring costly data migration or transformation.

TileDB addresses offers a sophisticated, omnimodal data management platform, which takes the notion of multimodality beyond text, video, audio, and images, and adds scientific modalities using multi-dimensional arrays. Scientific modalities are ever-evolving, and the omnimodal philosophy can support whatever is the most relevant and important data today. The TileDB – Databricks partnership establishes a bi-directional bridge between specialized data storage and powerful compute capabilities, underpinned by Databricks’ unified data governance model.

The integration is available now in private preview with select customers, and enables data stored in TileDB’s high-performance array database to run on the Databricks Data Intelligence Platform, and vice versa. Additional features will be rolled out in the second half of this year.

https://www.tiledb.com

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