Curated for content, computing, and digital experience professionals

Day: January 8, 2025

Contentstack acquires Lytics

Contentstack, a composable digital experience platform (DXP) provider, today announced its acquisition of Lytics, a real-time customer data platform. The acquisition, which closed in December of 2024, brings comprehensive audience insights, content analytics and profile management to the Contentstack platform, unlocking real-time personalization for known and unknown users. Major global brands including Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, LiveNation, Clorox and Ancestry will join the Contentstack customer community. 

With the Lytics acquisition, Contentstack addresses the actionable first-party data activation side of the equation. The technology gives brands:

  • Real-time engagement data and audience insights for both known and unknown visitors.
  • The ability to easily create audience profiles and segments out-of-the-box.
  • A data activation layer that enables users to access and understand customer data and send it across preferred channels instantly.

The Lytics acquisition creates a combined entity with over 500 customers and 500 employees.

https://www.contentstack.comhttps://www.lytics.com

Gilbane Advisor 1-8-25 — o3 and ARC, Simpson’s Paradox

This week we feature articles from Melanie Mitchell, and Maria Mouschoutzi.

Additional reading comes from Chia Jeng Yang, Nilay Patel & Mustafa Suleyman, Kate Knibbs, and Sayash Kapoor & Arvind Narayanan, and Louie Peters.

News comes from Graphlit, RWS, Brightcove, and Grammarly & Coda.

Next issue arrives January 22.

All previous issues are available at https://gilbane.com/gilbane-advisor-index


Opinion / Analysis

OpenAI’s o3 model aces the “Abstraction and Reasoning Corpus” — but what does it mean?

The most interesting AI news in December was OpenAI’s announcement of remarkable benchmark results with their o3 model. Melanie Mitchell’s article on o3’s significance is the best and most balanced I have read. (13 min)

https://aiguide.substack.com/p/did-openai-just-solve-abstract-reasoning

Water cooler small talk: Simpson’s Paradox

Is your data tricking you? What can you do about it?

Sophisticated data analysis is a woefully under-represented skill in organizations. We can’t all be statisticians, but decision-makers need to be more aware of the potential to be misled by even by well intentioned and proficient data collection results.

Maria Mouschoutzi provides an excellent example of “how aggregated data can hide or misrepresent subgroup-level patterns”. You don’t need any statistics knowledge, or code (there is a small amount) to understand the article and how to deal with this particular pitfall. (9 min)

https://towardsdatascience.com/water-cooler-small-talk-simpsons-paradox-caf98151db0e

More Reading

All Gilbane Advisor issues


Content technology news

Graphlit Agent Tools Library streamlines unstructured data ingestion and AI agent workflows

The toolkit builds on Graphlit’s RAG-as-a-Service platform, enabling developers to rapidly build AI agents that streamline data handling and LLM-driven workflows.
https://www.graphlit.com

Brightcove partners with Acquia

The partnership with Acquia provides customers with integrated DAM and CMS capabilities to help customers build more cohesive, easy-to-deploy martech stacks.
https://www.brightcove.com/en/company/press/brightcove-partners-with-acquia-to-benefit-customers

RWS releases Tridion Sites 10.1

Web content management platform enables more granular control and management of global content, multilingual marketing campaigns, and digital experiences.
https://www.rws.com/about/news/2024/rws-launches-latest-version-tridion-sites

Grammarly to acquire Coda

Acquisition extends Grammarly beyond an AI assistant to become an AI productivity platform for Apps and Agents.

https://coda.io/blog/about-coda/grammarly-acquires-coda ■ https://www.grammarly.com/blog/company/grammarly-acquires-coda

All content technology news


The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, web, data, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.

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