Curated for content, computing, and digital experience professionals

Day: October 11, 2023

Optimizely debuts marketing operating system  

Optimizely, a digital experience platform provider, announced a new operating system for marketing practitioners built on its digital experience platform: Optimizely One. Optimizely One is enriched through a single, unified workflow accelerated by AI, making it simpler for marketers to create, manage, deliver, and optimize content all in one place with a:

Composable and decoupled stack:

  • CMS SaaS Core: Design entire web experiences with a low/no-code interface, and benefit from automatic upgrades, SLAs, and managed services
  • Graph: Aggregate content from any source, manage it from a single hub, and deliver it to any channel, app or device
  • Visual Experience Builder: Apply pre-built templates and customer data to create and preview engaging experiences via a new editor.

Unified Workflow:

  • Experiment Collaboration: Manage every aspect of your experimentation program with a purpose-built tool
  • Omnichannel Authoring: Create content once and pull it into multiple content types and formats, to deliver to any channel

Embedded AI capabilities:

  • Opal, a new identity for AI: Engage with Optimizely’s AI to surface insights, review recommendations, create new content.
  • Partnership with Writer: Utilize business-focused language learning models (LLMs) to create enhanced AI-generated content that includes specific industry knowledge.

Gilbane Advisor 10-11-23 — Future data stacks, GRAGs, knowledge graphs

This week we feature articles from Dave Vellante, George Gilbert, & Bob Muglia, and Kurt Cagle.

Additional reading comes from Jessica Dai, Lily Hay Newman, and Wes Davis.

News comes from WordLift, Brightspot, Sitecore, and Contentful.

All previous issues are available at

Opinion / Analysis

Uber for everyone: Bob Muglia on how the future of data apps will evolve

This comprehensive discussion between Dave Vellante, George Gilbert, & Bob Muglia on the future of data stacks and platforms is a must read for anyone involved in data management. (36 min)

Augmenting LLMs with Knowledge Graphs and GRAGs

“I believe that the discussions about ontologies and large language models are just starting. Knowledge graphs provide a means to specify and manually manipulate local ontologies, which factor heavily in data modeling and often determine the shape of data. At the same time, no single ontology is ideal for every potential contingency. GRAGs balance the two, mixing manual and automated conceptual manipulation that strengthens both sides of the equation.”

Kurt Cagle provides a clear and accessible explanation of how this can work. (4 min)

More Reading

All Gilbane Advisor issues

Content technology news

WordLift introduces Content Generation Tool

WordLift ensures LLM generated content is accurate, efficient, and scalable using graphs, ontologies, AI, and semantic web technologies.

Brightspot launches its next generation CMS solution

Brightspot CMS 4.7 integrates OpenAI, upgrades to CMS search experience, new development tools, an enhanced alert system, custom help guides.

Sitecore unveils XM Cloud Plus and Sitecore Accelerate

The cloud CMS solution brings together content management, AI-powered search, personalization, customer data management and analytics.

Contentful announces new products and capabilities

Multi-experience orchestration, Experience Builder, AI-driven advancements enable greater collaboration in the Contentful Platform and Studio.

All content technology news

The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, web, data, and digital experience technology and information professionals. We publish recommended articles and content technology news weekly. We do not sell or share personal data.

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