Day: September 14, 2023

Adobe announced Adobe GenStudio, a new solution combining content ideation, creation, production and activation to advance the enterprise content supply chain with generative AI. By connecting Adobe’s solutions across Creative Cloud, Firefly, Express and Experience Cloud, marketing and creative departments can now:

• Rapidly create and activate new and variant content with Firefly generative AI and Express in a simple to use interface connected to Enterprise data and supports real-time collaboration across the entire company.
• Create Enterprise content workflows and enable content re-use through a single Enterprise portal via Workfront, Adobe Experience Manager (AEM) and Creative Cloud.
• Activate content through any channel and immediately gain insights into content performance through Adobe Experience Cloud.

Through Express integration with Experience Cloud, more people in an organization can now collaborate in content workflow. Experienced designers and marketers such as campaign marketers, web site managers, social media marketers and product managers are able to create, edit and version brand approved assets for immediate personalization. GenStudio puts agility in the hands of digital experience managers while ensuring brand standards and overall governance are maintained. Through the integration of Workfront, Firefly and Adobe Experience Manager, GenStudio accelerates and optimizes a notoriously lengthy, cumbersome and expensive process.

https://news.adobe.com/news/news-details/2023/Adobe-Unveils-Adobe-GenStudio-for-Enterprises/default.aspx

Acquia, a digital experience platform, announced new integrations between Acquia DAM and generative AI solutions ChatGPT and Clarifai. These integrations enable creatives and marketers using the Acquia digital asset management (DAM) platform to accelerate time to market by creating on-brand, search engine optimized product descriptions and image alt text. Acquia DAM may be used as a standalone solution or with content management systems such as Drupal or other products in the Acquia Digital Experience Platform (Acquia DXP).

With the native integration between Acquia DAM and ChatGPT, product marketers can quickly create product listings on their own websites and popular commerce sites such as Walmart, commerce platforms like Shopify. This solution enables teams to create on-brand content for their entire product line faster, based on product attributes in Acquia DAM, to ensure accuracy across digital channels. Teams can use target keywords as inputs for the AI-generated description to optimize for search. As an organization’s image library grows, the integration monitors all new or newly versioned image assets, ensuring no assets fall through the cracks.

https://www.acquia.com/newsroom/press-releases/acquia-dam-generativeai

Cloudinary, an image and video platform, announced a key enhancement to its enterprise DAM, Cloudinary Assets, with the addition of Studio, a new feature that allows users to quickly adapt images and video easily. Powered by AI, Studio users will benefit from more efficient media management workflows, improved collaboration, and faster time to market. With access to built-in generative AI capabilities, users can quickly remove backgrounds, add drop shadows or otherwise manipulate images and videos to suit their needs.

Cloudinary Assets users save time with the ability to define one or multiple transformations that the platform can use to instantly optimize images and videos for all channels, devices, and platforms and automatically generate variations when uploaded or on demand.

Studio brings additional workflow efficiencies to a modern DAM platform that includes:

• Automation of collaboration workflows: Cloudinary makes it easy to create and share image and video collections between internal teams and external collaborators, facilitate review and approval workflows, and navigate asset handoffs.
• Unlimited asset variations: From a single source file, users can rely on AI to automatically create an unlimited number of experience-ready assets that are optimized for performance and tailored to the specifications of each channel.

https://cloudinary.com