Adobe announced the global expansion of Firefly, Adobe’s family of creative generative AI models, to support text prompts in over 100 languages, enabling users to generate images and text effects using their native languages in the standalone Firefly web service. The service will also be localized in 20 languages with versions in French, German, Japanese, Spanish and Brazilian Portuguese available now.
Firefly has been integrated into Photoshop, Express, and Illustrator, helping customers build their creative confidence by removing the barriers between imagination and blank page, and bringing more precision, power, speed and ease directly into Creative Cloud applications and workflows.
Firefly for Enterprise is designed to be commercially safe and Adobe plans to enable businesses to custom train Firefly with their own branded assets, generating content in the brand’s unique style and brand language. The new company-wide offering enables every employee across an organization, at any creative skill level, to use Firefly to generate on-brand, ready-to-share content that can be edited in Express or Creative Cloud. Enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows.
This week we feature an article by Boaz Barak.
Additional reading comes from Anna Kaley, Maria Rosala, Kara Pernice & Patty Caya, Rachel Andrew, Tom Davenport & Maryam Alavi, and Dean Allemang.
News comes from Brightspot, dtSearch, Databricks, and Snowflake.
All previous issues are available at https://gilbane.com/gilbane-advisor-index
Opinion / Analysis
Metaphors for AI, and why I don’t like them
Boaz Barak finds metaphors very useful tools for facilitating understanding, but as Dennett ‘intuition pumps’ that leave out complicating detail. Barak is concerned that the use of metaphors to explain AI is leading to “over-interpretation”. In this excellent piece he looks at the ‘stochastic parrot’, ‘blurry JPEG of the web’, and other AI metaphors to make his case for caution. (13 min)
All Gilbane Advisor issues
Content technology news
dtSearch updates enterprise products
dtSearch enterprise and developer product line searches terabytes across online and offline data; products can run on premises or the cloud.
Brightspot integrates OpenAI
Content creators can leverage AI-assisted suggestions for headlines, subheadlines and full body text to expedite the content-creation process.
Databricks announces LakehouseIQ
LakehouseIQ is a knowledge engine using generative AI to provide useful, contextual answers to natural language questions from all approved employees.
Snowflake unveils large language model to extract data from documents
Document AI leverages Snowflake’s first-party large language model to unlock deeper insights from unstructured data in documents.
All content technology news
The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, web, data, and digital experience technology and information professionals. We publish recommended articles and content technology news weekly. We do not sell or share personal data.