Snowflake announced the launch of Unistore, a new workload that expands the capabilities of Snowflake and delivers a modern approach to working with transactional and analytical data together in a single platform. Unistore extends the Snowflake Data Cloud to streamline and simplify the development of transactional applications, while providing consistent governance, performance, and scale to customers.
Transactional and analytical data have typically been siloed, creating complexities when moving data between systems and hindering the speed required for modern development. With Unistore, teams can expand the Data Cloud to include transactional use cases such as application state and data serving. As a part of Unistore, Snowflake is introducing Hybrid Tables, which offer fast single-row operations and allow customers to build transactional business applications directly on Snowflake. Hybrid Tables, currently in private preview, enable customers to perform swift analytics on transactional data for immediate context, and join Hybrid Tables with existing Snowflake Tables for a holistic view across all data. Unistore and Hybrid Tables enable customers to build transactional applications with the same simplicity and performance they’re used to with Snowflake, and a unified approach to data governance and security.
Adobe announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types. Adobe also introduced a new service to transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).
Streaming media: Adobe is introducing new capabilities for brands to understand how streaming fits into the overall customer journey. Through Customer Journey Analytics (CJA), teams can tie digital media consumption to engagement on other channels like social media, websites and offline channels.
Seamlessly bring data together: With the bulk data insertion API now available, teams can move or activate any volume of historical data into Adobe Analytics. It covers any online or offline channel, allowing brands to transition data sources from point-of-sale devices, CRM systems and mobile applications.
Intelligent data mapping: Adobe Analytics is providing flexibility for brands to bypass the data migration preparation work while avoiding data destruction. As data comes through, Adobe Analytics preserves the underlying structure, and also suggests new ways to measure the customer journey. Brands can also retroactively apply dimensions to historical data, such as new attribution models.
Canto, a provider of digital asset management (DAM) software, released Media Delivery Cloud, a new solution that enables customers to directly connect images from their Canto library to their website, e-commerce platform and other content distribution platforms. With Media Delivery Cloud, companies can deliver images in real time at a global scale – reducing duplicate work between creative and web teams, eliminating the need to create and store duplicate assets, while optimizing web load times.
By publishing assets directly to e-commerce and web, Media Delivery Cloud enables brands to accelerate their digital asset supply chain and ensure consistency across markets. Media Delivery Cloud enables brands to:
- Automate publication of digital assets directly from your Canto library to your website or e-commerce platform
- View locally hosted content from servers close to users, with faster page load times and a better end-user experience
- Remove duplication and cut down on storage costs by displaying a single asset in different formats
- Auto-resize and crop imagery in the formats needed, removing the burden on creative teams