MerlinOne, provider of digital asset management (DAM) solutions, announced the release of Merlin Reporting, expanding its ad-hoc reporting dashboard to help customers achieve DAM success. With Merlin Reporting, teams can now build their own custom reports or choose from a set of pre-built reports which measure content, system and user metrics to get the most out of their DAM. Reporting is a tool to help ensure adoption of the DAM, understand how your users are using your content, guide you in making the DAM more engaging, and optimize the economics of your content sources. Users will not be overwhelmed by the endless lists of cryptic fields because Merlin Reporting groups fields into useful and intuitive categories to make the building of reports easier, and provides immediate results that can be easily refined and dynamically generates meaningful charts and graphs to help stakeholders visualize the data more comprehensively. Merlin Reporting will be available in September to all MerlinX customers.
Smartsheet announced that it has agreed to acquire digital asset management (DAM) vendor Brandfolder. Combining Brandfolder’s DAM capabilities with Smartsheet’s collaborative work management platform to create a solution that manages workflows around content and collaboration. With Brandfolder, Smartsheet customers will be able to manage, track and discover all content within their workflows reducing the creation of repetitive assets. Internal teams will be able to gain insights into their content and make strategic asset decisions with Brandfolder’s performance data features through brand-specific tags that track where the content is being used and how it’s performing. This tagging also enables external contributors to identify and utilize assets through Brandfolder’s identification and categorization search capabilities.
Perfect Sense announced it will rebrand the company as Brightspot, the name of its flagship Content Business Platform product. Brightspot’s Content Business Platform helps customers transform their content businesses and make an impact with their customers, partners and stakeholders. The Brightspot Content Business Platform was designed to replace traditional content management systems (CMS) to fully enable the digital transformation needs of the modern enterprise, and was designed by publishers and developers with an extensible architecture and the ability to be integration ready to solve unique business priorities no matter their business logic, workflows or content types.