Curated for content, computing, and digital experience professionals

Day: July 21, 2020

Bridgeline announces Unbound Location Pages

Bridgeline Digital, Inc. provider of cloud-based digital experience software, announced the release of Unbound Location Pages to help convert online searches into in-person sales. Unbound Location Pages grow in-store and online revenues for multi-location brands with unique pages for each store that provide at-a-glance key information such as store location, hours, phone number, and core SEO ranking content that drives your page to the top of search results for customers near you.

The Unbound platform brings your Location Pages advanced features that drive additional revenue including coupons, online ordering for in-store pickup or at-home delivery, and the ability to automatically nurture your customer’s interests with automated emails and emails triggered by specific events such as online activity, product availability, and appointment timers. Designed for the busy franchisee or store manager, Unbound Location Pages are easy to use and have set-and-forget scheduling to automate management of your online presence. The store manager, marketing team, or agency can manage information for the store while automated SEO tuning helps keep your store on the top of local search results.

https://www.bridgeline.com/

Adobe, IBM and Red Hat partner to advance customer experience transformation

Adobe, IBM, and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability and loyalty.

Chief Marketing Officers and Chief Digital Officers – particularly those working in regulated industries such as banking and healthcare – are finding that with the emphasis on data-driven marketing, they are now becoming stewards of critical enterprise and customer information. For these executives, the need to protect data while delivering meaningful customer experiences is paramount. The partnership will initially focus on:

  • Deployment Flexibility with Hybrid Cloud: Adobe, IBM and Red Hat aim to enable brands to manage and deliver their content and assets within any hybrid cloud environment, from multiple public clouds to on-premise data centers. By certifying and delivering Adobe Experience Manager 6.5, part of Adobe Experience Cloud, to run on Red Hat OpenShift, an enterprise open source container platform, IBM will offer clients the flexibility to host, access and leverage data in the environment of their choice.
  • Adobe Enabled for Financial Services: Adobe joins IBM’s partner ecosystem as a strategic partner providing CX solutions for the IBM Cloud for Financial Services. Using the IBM Cloud for Financial Services, IBM will extend Adobe Experience Manager to professionals in this industry.
  • Adobe and IBM Services: IBM iX, the business design arm of IBM Services, will extend their offerings across all of Adobe’s core enterprise applications. With broader, integrated support for clients across Adobe Creative Cloud, Adobe Experience Cloud, and Adobe Document Cloud, IBM iX will accelerate how global brands use data to design, implement, and scale personalized customer experiences.

As part of the partnership IBM has named Adobe its “Global Partner for Experience” and will begin adopting Adobe Experience Cloud and its enterprise applications to transform its own global marketing.

https://www.ibm.com/services/adobe-services

Sitecore released version 3.4 of Sitecore Content Hub

Sitecore released version 3.4 of Sitecore Content Hub with new capabilities to help brands accelerate digital transformations. Sitecore Content Hub version 3.4 offers enhanced Digital Asset Management (DAM) capability with artificial intelligence (AI) and video capabilities, and improves workflows and ease of use with extended integration to third-party solutions.

To help brands manage their video content more effectively, Content Hub version 3.4 also includes the ability to automatically generate metadata as well as transcripts for video using AI analysis from Microsoft Azure Cognitive Services. In addition, video management capabilities now include support for time- and range-based annotation, cropping and subtitles, giving marketers more automated capabilities to make their videos more consumable by different audiences.

Workflow includes smarter navigation, mass-edit templates, and on-the-fly tagging. Marketing Resource Management and Content Marketing Platform (MRM and CMP) integration lets DAM users manage both workflows of content items and timeline-based project management workflows from a single location. Content Hub 3.4 also improves workflow for DAM users who use Adobe Creative Cloud. With a DAM search panel, users can upload, check in, and check out assets from InDesign, Photoshop, and Illustrator. They can preview work-in-progress within InDesign documents directly in the DAM without packaging, and package finished assets directly into the DAM from InDesign.

Enhanced Web to Print capabilities with tight integration to CHILI publisher are now available to simplify and automate graphic production across digital and print publishing.

Sitecore has also released a Javascript SDK, making Content Hub more extensible with accelerated and minimized development and integration efforts for third-party solutions.

CoreMedia partners with commercetools

CoreMedia announced a partnership with commercetools. This partnership integrates CoreMedia’s CMS with commercetools’ headless commerce platform to enable marketers, merchandisers and developers to collaboratively create, preview, and optimize digital brand experiences across all channels. CoreMedia Content Cloud is a DXP and content management solution that combines a headless content repository with a Web-based UI. CoreMedia’s integration with commercetools is based on an API layer called the CoreMedia Commerce Hub. This integration includes the editorial interface (the CoreMedia Studio) with preview capabilities and content delivery components, the Content Application Engine (CAE) for server-side rendering, and the CoreMedia Headless Server for client-side rendering. The integration includes:

  • Headless CMS: Augment existing store pages and create hybrid pages that combine rich media and branded content with product information and transactional capabilities.
  • Advanced DAM: Manage master files and renditions; out-of-the-box support for shoppable videos, shoppable image maps, editable text on images, slide shows, and 360 spinners. Edit images and deliver optimized renditions of image assets based on delivery channel and asset use.
  • User Interface: browser-based access with no required plug-ins featuring drag-and-drop support; import date from common external sources, including Word or plain text; Edit content in any language.
  • Real-Time Previews: Visualize the online shopping experience on any device, for any customer segment, across the entire customer journey.
  • Personalization and Dynamic Content: Content created and managed in CoreMedia can be combined with real-time product information, social activity, and contextual data to create personalized stories around any product or collection.
  • Global Publishing: Support multi-brand, multi-region, and multi-language scenarios; compare languages for efficient localization; integrated translation management.

Additional information on the CoreMedia commercetools integration can be found at:

https://www.coremedia.com/en/with/commercetools

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