Curated for content, computing, and digital experience professionals

Month: May 2020 (Page 3 of 3)

Amazon releases Kendra to solve enterprise search with AI and machine learning

Amazon Web Services announced the general availability of Amazon Kendra, an enterprise search service. Amazon Kendra uses machine learning to enable organizations to index all of their internal data sources, make that data searchable, and allow users to get precise answers to natural language queries. When users ask a question, Amazon Kendra uses finely tuned machine learning algorithms to understand the context and return the most relevant results, whether that be a precise answer or an entire document. For example, businesses can use Amazon Kendra to search internal documents spread across portals and wikis, research organizations can create a searchable archive of experiments and notes, and contact centers can use Amazon Kendra to find the right answer to customer questions across the complete library of support documentation. Amazon Kendra requires no machine learning expertise and can be set up completely within the AWS Management Console. Amazon Kendra provides a wide range of native cloud and on-premises connectors to popular data sources such as SharePoint, OneDrive, Salesforce, ServiceNow, Amazon Simple Storage Service, and relational databases.

https://aws.amazon.com/kendra/ ht: Techcrunch

Adobe and ServiceNow announce global availability of integration

Adobe and ServiceNow announced the availability of its partnership integration connecting data from Adobe Experience Platform and ServiceNow’s Customer Service Management workflow product to enable more seamless, connected customer experiences. Connecting Adobe Experience Platform, its Customer Experience Management (CXM) platform, and ServiceNow’s Customer Service Management product provides brands with a more complete view of the customer. Through this integration, Adobe and ServiceNow joint customers can:

  • Establish Context to Drive Brand Loyalty
    Enterprises are often challenged by navigating internal silos of data pertaining to interactions with their customers. This integration creates data workflows that removes those barriers and connects marketing and customer service organizations.
  • Gain Deeper Insights for Personalization
    Great experiences are built on the understanding of a customer’s journey. Customers can streamline work between teams by aggregating data during the “evaluate” and “purchase” touchpoints, and capture service interactions to ultimately build rich, real-time customer profiles.
  • Improve Customer Experiences
    A seamless customer experience allows for anticipating needs before they arise. With ServiceNow, organizations will understand which products or services the customer owns and uses, allowing organizations to drive towards greater personalization.

www.adobe.comwww.servicenow.com

Gilbane Advisor 5-5-20 — no proof, medium hard, build it, pod-mail?

A radical solution to scale AI technology

Skip the proof of concept? This isn’t, or shouldn’t, be radical. It’s often a good idea for large scale projects, and not just for AI, or other digital experience or content technology initiatives.

Illustration: Israel G. Vargas
scaling AI
 
The example in this article is a customer experience chatbot for Nordea. Read More

How Medium became the best and worst place for coronavirus news

Medium’s pivots over the years created confusion about what they are and who they are for. The editorial challenges inherent in being both a platform and a publisher have only increased over time. Zoe Schiffer’s topical case study illustrates how difficult this balance is. Read More

It’s time to build

If you haven’t read this recent post by Marc Andreessen you should. Though prompted by frustration over our collective response to the current coronavirus pandemic, his prescription for preventing such future failures addresses a broader set of societal problems. Some he mentions; others are implicit, or follow, such as the focus on rent-seeking of wall street, VCs, and, well, too many of us. Read More

The New York Times’ morning email newsletter is getting an official “host and anchor”

Joshua Benton asks “Can any of the lessons of The Daily’s success be carried over into your inbox?” and attempts an answer, or rather asks the right questions. The new “The Morning” launched this week, and as someone who curates a newsletter I’ll be paying attention. But a podcast and an email newsletter are very different animals. Read More

Also…

The Gilbane Advisor curates content for content technology, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.
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