The Gilbane Advisor

Curated for content, computing, and digital experience professionals

Month: April 2019

How to make a business case for voice and chatbot experiences

April 22, 2019 /

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

attendees taking notes

For all the promise of voice and chatbot applications, widespread adoption has been limited to fairly simple use cases, and even then getting the usability and appropriate scale right is a learning experience. This shouldn’t be surprising given the dependence on natural language processing. Nonetheless, the potential for well-designed voice and chatbot experiences is large. Erin Abler can help you understand why some organizations have been successful, and how you can get started with a business case. 

B205. Making the business case for voice and chatbot experiences

Conversational voice and chatbot experiences are rapidly becoming the new norm in our houses, cars, and even some workplaces. Getting your news, weather, and driving directions is now as easy as asking for them aloud. But if you’re wondering what the business case is, you’re not alone. For many product owners, strategists, and marketers, it’s still hard to envision a viable way to get started. We work with clients every day who’ve taken on this exact challenge and found success. Through real-world examples, this presentation will show you how to identify and pursue the right opportunity for your next conversational design project. We’ll cover why people choose conversational interactions over other digital experiences, how to uncover legitimate use cases for your business, and how to avoid common stumbling blocks in the design and development process. You’ll walk away knowing how to identify a compelling conversational experience for your brand, and be ready to navigate the challenges and opportunities of working with emerging conversational interfaces.

Tuesday, April 30: 4:15 p.m. – 5:00 p.m.

Erin Abler

Erin Abler
Principal Conversational Designer
Mobiquity

 

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
Shufflr
RingCentral logo

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

Gilbane Advisor 4-16-19 — Rules & data, ad blocking, use metadata, journey mapping

April 16, 2019 /

The Guardian’s old-article trick

“… this is a great idea, one worth replicating elsewhere. But it’s also a reminder of the power publishers have to use their article metadata to improve public understanding — and how little they use it. When one of your old stories is floating around social media in a way that causes confusion, you can do something about it.” Read More 

The Guardian metadata trick example

Is ad blocking past 2 billion worldwide?

Doc Searls: “The answer is, we don’t know. Also, we may never know, because”… Read More

Journey mapping: 9 frequently asked questions

Journey maps are useful for building common ground in an organization, but practitioners often have questions and misunderstandings about their scope and how to create them. Read More

Bitter lesson + better lesson = lesson

Many of you will remember the rules vs data debates from the early days of machine translation and image recognition. There is a similar debate currently going on in AI research. The main differences are the dramatic improvements in deep learning, facilitated by the availability of massive computing power. The current discussion seems more secular, and concerned with relative costs and efficiencies. This post, “Better lesson” is by Rodney Brooks, but also checkout Rich Sutton’s “Bitter Lesson”, which Brooks links to. Both posts are short and very accessible. Read More

Just 2 weeks until…

Gilbane’s Digital Experience Conference

Reserve your seat today – use code FG19 for best price

Also…

 

The Gilbane Advisor curates content for content management, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

Three weeks till your DX strategy checkup

April 9, 2019 /

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

conference attendees taking notes

This year’s DX conference is in three weeks, and features 36 carefully curated presentations by well-known experts on digital experience technologies and practices for marketing and the workplace. There are also additional sessions covering CRM, customer service, and speech technology available to you from our co-located partner events. See highlighted presentations below, the complete program, and learn about all the activities available to you. Then…

Register with code FG19 for best available price

DX Technologies for Customers and the Workplace Track
  • Creating Connected Experiences
  • Visualize—Then Optimize—Your DX Stack
  • There’s No AI Without IA (Information Architecture)
  • Is Block-Based Editing the Future of Web Content Management Systems?
  • CDP or Multi-Channel Hub? A Martech Journey
  • Alphabet Soup: CAT, CMS, TMS, PIM, & the APIs That Connect Them
DX Practices for Customers and the Workplace Track
  • Making the Business Case for Voice and Chatbot Experiences
  • Designing Workstreams to Support Business Processes
  • Building the Modern Digital Membership Organization
  • Engaging Ecommerce Content Search
  • Breaking Down the Regs: DX at the ATF
  • Exploring & Making Decisions About Content at Scale

For more regular updates see the Gilbane blog

Diamond sponsors

Google Cloud

Gridspace

twilio

ZOHO

Platinum sponsors

SAP digital experience

Shufflr

RingCentral logo

 

Gilbane Conferences have been providing content management, computing, and digital experience professionals with trusted content since 2002.

Learn how to create connected experiences

April 3, 2019 /

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

attendees taking notes

Connections are core to digital experience initiatives at every level. At the top, your organization needs connections with customers that are genuine, consistent, on-target, and fast. Delivering this requires that connections with partners, and employees, have similar qualities and smooth supporting processes. And technology systems also need to be connected in ways that enhance the experiences of each of your audiences. Jeff Cram will help you get a handle on how all this connects!

A106. Creating Connected Experiences

Stop acquiring more marketing technology and start better connecting it to your digital customer experiences. This session helps you realize the full potential of your existing martech investment by better aligning it to your customer experience strategy and digital execution. Drawing from decades of experience leading complex, digital experience initiatives, Cram and team share practical frameworks and models to find and fix the cracks in your digital customer experience and better connect your marketing technology to support the customer journey.

Monday, April 29: 4:15 p.m. – 5:00 p.m.

Jeff Cram

Jeff Cram
Chief Strategy Officer and Co-founder
Connective DX

 

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
Shufflr
RingCentral logo

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

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