Omniture, an Adobe company (NASDAQ:ADBE) announced an integration with CrownPeak that combines Omniture Test&Target with CrownPeak’s content management system (CMS) through Omniture Genesis. Designed to allow marketers to manage content for tests and targeted campaigns from an integrated interface, the combination allows for the creation and deployment of content to drive A/B tests, multivariate tests, and content targeting. As a result, marketers could benefit from the speed and control of Test&Target as well as from the content creation and management workflow of CrownPeak. Through the integration, content is built within CrownPeak’s CMS, then deployed and managed by Omniture Test&Target from within the CMS. The integration should provide the following: Continuous testing and targeting that can automatically promote top performing content; rapid implementation of integration and ongoing deployment of tests without requiring IT involvement, putting control in the hands of marketers; API Integration allows one-step live deployment of offers; easy management of any testing scenario via an integrated interface. www.omniture.com www.crownpeak.com/

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