FatWire Software announced that its FatWire Content Server fully integrates with Google Analytics to help customers measure and track the success of their FatWire websites. FatWire customers can download the integration module free of charge from FatWire to automatically generate Google tags and feed data directly into Google, for out-of-the-box monitoring and reporting. The integration will enable FatWire customers to use Google’s free analytics package to measure and optimize online content and campaigns, providing a better understanding of website effectiveness, including traffic, usage patterns and visitor behavior. The FatWire Analytics module, which is natively integrated with Content Server, provides granular tracking of content assets for specific customer segments and across dynamic, targeted web pages, enabling optimization of content on a granular level. Google Analytics provides complementary capabilities for tracking and measuring website and user behavior at a site and page level. With this packaged integration, customers can now combine FatWire’s platform with Google Analytics, thus providing a combination of page, behavior and granular content analytics. http://www.fatwire.com

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