Day: May 4, 2009

Lyris, Inc. announced social media enhancements in Lyris HQ to include the monitoring, sharing and measurement of messages posted on Twitter. Support for Twitter is the latest addition to Lyris HQ’s social media functionality, which allows marketers to incorporate social media sharing, tracking and measurement into campaigns across 10 of the most popular social networking sites, including Facebook, LinkedIn, MySpace, Digg, StumbleUpon and more. Lyris HQ allows marketers to create, manage and measure social media campaigns from one integrated marketing platform. Lyris HQ provides customers with total control of interactive marketing campaigns, including email marketing, social and mobile marketing, pay-per-click management (PPC), Web content management, search engine marketing (SEM) and Web analytics. A new window in the Lyris HQ dashboard displays a running Twitter feed based on an individual marketer’s search terms, allowing Lyris HQ users to actively track and respond to discussions on Twitter in real-time. Lyris HQ social media enhancements allow customers to incorporate social media widgets (or icons) into their email marketing campaigns and newsletters. Once a recipient receives an email and clicks the new Twitter widget, it will take them to their Twitter page and automatically generate both a shortened URL link and associated subject line text that can be used or edited, automating and scaling the sharing of key messages, content and offers. The new functionality allows marketers to measure traffic from Twitter back to their Web site, as well as report what customers and prospects are doing once on the site. Lyris HQ’s social media enhancements are available immediately. http://www.lyris.com

Ingeniux Corporation announced Cartella, an application for managing enterprise social content and online collaboration. Cartella is a unified social content management application that integrates social networking, Web 2.0 tools, analytics and content management into a single solution. The application includes modules for managing documents, wikis, blogs, rich media and social networking. In addition, Cartella leverages Microsoft ASP.NET MVC. Cartella can be white labeled as a stand-alone social content management platform for companies without existing Web CMS investments or injected into any Website using a simple Web services API. Built on Microsoft ASP.NET MVC, Cartella allows .Net developers to customize existing Cartella business social software modules or build new modules and applications on top of the Cartella platform. Microsoft .NET MVC also provides a streamlined implementation approach for Cartella similar to Microsoft SharePoint. Cartella-powered communities are developed using ASP.NET Master Pages and Web technologies like HTML and CSS. All content in Cartella is available through REST Web services, allowing social content to be “mashed” with other applications or accessed by any Website. Although Cartella can be used for a wide range of business needs, the software provides pre-built solutions aimed at addressing common requirements for collaborative intranet, extranet, and social networking sites. Available immediately, Cartella is offered as licensed software or as Software as a Service (SaaS). Pricing starts at $5,000 for a workgroup of 100 users or $18,000 for a community with as many as 30,000 members. Software-as-a-Service programs start as $1,200 per month for software, support, and hosting. http://www.ingeniux.com