The CMS Myth, a blog aimed at exposing the myths and realities behind web content management systems and practices, launched today at the 2007 Gilbane Boston Conference. The blog was created by content management and web strategy experts at ISITE Design. The blog’s mission is to fill a perilous ‘expectation gap’ among CMS adopters, a factor driving many CMS implementation failures. http://www.cmsmyth.com, http://www.isitedesign.com
Gilbane Group Inc. announced they have seven research studies underway that will be published over the next few months. The research for some of these studies is already complete, and preliminary results will be discussed at this week’s Gilbane Boston conference at the Westin Copley Place Hotel. The 7 studies are: “Survey on the Web Content Management User Experience” – From our Web Content Management Practice, led by Tony White; “Enterprise Collaboration and Social Computing: A Report on Industry Trends & Best Practices” – From our Social Computing and Collaboration Practice, led by Geoffrey Bock; “Digital Magazine & Newspaper Editions: Growth, Trends, and Best Practices” – From our Cross Media Publishing Strategy & Technology Practice led by Steve Paxhia; “Enterprise Search Markets and Applications: Capitalizing on Emerging Demand” – From our Enterprise Search Practice, led by Lynda Moulton; “Enterprise Digital Rights Management: Business Imperatives and Implementation Readiness” – From our Cross Media Publishing Strategy & Technology Practice, study led by Bill Rosenblatt; “Digital Platforms & Technologies for Book Publishers: Implementations Beyond ‘eBook'” – From our Cross Media Publishing Strategy & Technology Practice led by Steve Paxhia; and “Beyond Search: What to do When you’re Enterprise Search System Doesn’t Work” – A study authored by Steve Arnold, from our Enterprise Search Practice, led by Lynda Moulton. https://gilbane.com
Mary, Kaija and I are thrilled to have an extraordinary group of presenters for the Globalization Track at Gilbane Boston.
Although they will not discuss how to properly design and implement an international online dating service, our audience will learn a lot about creating, managing, and delivering a truly global customer experience. It is never too late for a trip into Boston, especially if these topics are relevant for you.
GCM-1: Quality at the Source: Creating Global Customer Experience
Tuesday November 27, 1:00-2:30pm
GCM-2: Integrating Content and Translation Processes: Managing Global Customer Experience
Tuesday November 27, 3:00-4:30pm
GCM-3: Understanding the Globalization Standards Landscape
Wednesday November 28, 2:00-3:30 pm
GCM-4: Global Content Management Track Keynote: Making Quality Everyone’s Responsibility – Delivering Global Customer Experience
Thursday November 29, 8:30-10:00 am
My theme leading into the Gilbane Boston Conference this week comes straight from the headlines and New Hampshire political ads that manage to spill over the border into our fair Commonwealth of Massachusetts. If you live outside of the zone of early caucus and primary states, you are probably spared the ad nauseam recitations of all the crises that Rudy Giuliani has met and conquered. In thinking about our collective longing for a true leader in the White House, I began to reflect on all the other places I would like to see leadership. My musings brought me straight to a message I try to impart to clients and professional colleagues struggling with issues of leveraging knowledge and technology.
True leadership is very hard because it requires thinking, projecting and anticipating. It requires abstract thinking about possibilities for making improvements in complex areas. It requires the ability to mentally juggle huge numbers of variables, many of which the true leader knows he/she can’t possibly control but may be able to foresee as possible complications. It requires bucking the status quo.
Anyone can react, and many can react with reasonably appropriate actions, actions that work for the immediate crisis. However, sizing up an enterprise in which things are running in a seemingly routine fashion, and taking the initiative to systematically seek out lurking crises, potential problems, and areas for improvement, and then applying thoughtful and incremental change activities to ensure better outcomes may seem boring – but this is true leadership.
Finally, think about all the ways in which our political leaders seem to thrive on talking about only the monumental crises of the country and world. Think about how our news is driven by immediate crises. We seem to be conditioned to only react to what we are being shown and told. True leaders are seekers, self-educators, investigators, learners and thinkers. Our best leaders are those who get to the core of our political and business enterprises and find a better way for the whole to work more smoothly, with an ultimate goal of bringing positive good to the members of the community. They succeed though personal diligence, finding the will to persevere while immersing themselves in the mundane and routine operations of their domains. They observe and they think about what they observe; they also talk to others and reflect mindfully on what they hear before acting.
As I prepare my opening remarks for several sessions on enterprise search and semantic technologies at the conference over the next three days, I am pondering how I can stimulate the audience to take the time to open their minds to think about what speakers and exhibitors introduce. I want them to think, really think, about what they are hearing. I want them to develop new ideas, new ways of innovating, new ways to make the mundane better and take it back to their enterprises with a purpose – not just with information to be used in the event of a direct work challenge, demand or crisis. I want to lead others to lead from a thoughtfully critical point of view. So, take a look at technologies from the perspective of action toward systemic improvements instead of a reaction to solving only the latest crisis in your enterprise.
The theme for the opening keynote panel: Content Technologies – What’s Current & What’s Coming? at our Boston conference this week is: change – and what it means for content and information management strategies.
Of course there is constant and rapid change in technology, but we are now entering an era of multiple tectonic shifts that will challenge IT and business strategists more than ever. And the changes are not all technological, even if largely caused or influenced by technology. For example, the computer-literate generation entering the workplace, consumer technology changing expectations in the workplace, and a sometimes desperate need to adjust or completely change business models.
Other fundamental changes affecting enterprise information management strategies include the speeding freight trains of mobile computing, cloud computing, enterprise software consolidation, and global e-commerce markets.
We’ll also take a look at some specific technologies and ideas that are often over-hyped or not well-understood. Many of these have an important role to play in enterprise information strategies, and the panel’s goal will be to help you think through what your expectations of them should be. Examples include technologies that go ‘beyond search’, social software networks, user-generated content, tagging, enterprise blogs and wikis, and e-books.
This is a lot to cover in an interactive 90 minutes, but our panel will certainly get you thinking, and provide some perspective for your discussions with other attendees, speakers, and exhibitors. Joining me on the panel are:
- Andrew P. McAfee, Associate Professor of Business Administration, Harvard Business School
- David Mendels, Senior Vice President, Enterprise & Developer Solutions Business Unit, Adobe
- Andy MacMillan, Vice President, ECM Product Management, Oracle
- David Boloker, CTO Emerging Internet Technology, Distinguished Engineer, IBM Software Group