Hopefully some of you tuned in to our webinar yesterday and have had a chance to read the companion whitepaper. My radio theme – or podcast if you are so inclined – for the title of this blog is intentional. In fact, I also toyed with “Mixing Content and Web 2.0” to illustrate “the remix factor” — an intrinsic part of the Web 2.0 “engaging the user” vision and one of the reasons why professors call O’Reilly Media’s SafariU “revolutionary.”

Remixing. Familiar to your teenagers and made famous by iTunes, but not a word well known in corporate circles. Using Web services and MarkLogic Server, O’Reilly delivers a user interface that allows higher education professors to reassemble – or remix – sections and chapters from a vast library of O’Reilly and partner books to, in CJ’s words, suit their needs. Suit their needs. Since when do software applications suit the user needs without the word “customization” being part of the equation?

In terms of content applications and Web 2.0, since now. Is this analogous to the radio industry’s evolution? Absolutely. Can it provide new revenue for publishers through a compelling product? Definitely. Ian Krantz over at the Really Strategies blog continues the conversation. And CJ Rayhill , O’Reilly’s Chief Information Officer and General Manager of O’Reilly’s Education Division, is obviously the source.

Yesterday, the webinar audience asked me what parts of the SafariU story are universally applicable. Read on to see what I said. Also, feel free to submit questions and comments here about what you read and hopefully listened to about the SafariU case study. (I will let you know when the archive is available). Let’s continue the conversation!

What O’Reilly success factors are universal?

“When the Gilbane team evaluates a customer story as a potential CTW case study, we specifically look for elements of the deployment that would benefit other adopters of content technologies. So, how can we generalize O’Reilly success? Here are a few key factors that are universal.

First, we could not agree more with the Web 2.0 principle that — Data (including O’Reilly’s atomized content term — is the next Intel Inside. Having spent over 20 years researching and writing about content technologies, The Gilbane Report has consistently focused on how content technology can be used for enterprise business applications and how content and computing will evolve. Today, the power of “content as a corporate asset” is clearly one of the success factors for a myriad of business applications, commercial products, and community and government services. The same can be said for the rising intersection between content, collaboration and community – technology is enabling it and SafariU has clearly delivered it.

Secondly, as XML enjoys its eighth birthday this month, its application to gold source content is evident throughout many industries. Although regularly applied to data exchange during its first five years, it is the more recent years that demonstrate the value of content intelligence, flexibility, and reuse as enabled by XML and sister standards like XQuery. This value is reaping significant ROI for those making the commitment and investment.

Finally, O’Reilly’s is engaging their customers in new ways while simultaneously delivering strategic improvements to higher education. Their approach demonstrates the power of CJ’s infrastructure quote when describing Mark Logic Server, which gives O’ Reilly the power to single source both their content and infrastructure expand into higher education today, and more verticals in the near future. These are universal factors that you can take back as input to your own content strategies.” Leonor Ciarlone

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