EMC Corporation introduced the EMC eDiscovery Solution, an integrated offering of EMC information and content management software, networked storage and professional services designed to help customers of all sizes better manage the legal discovery process. The solution provides an alternative to reactive and time-consuming litigation-response methods, giving customers a proactive model for future litigation events. The EMC eDiscovery Solution is an extension of EMC Technology Solution’s professional services portfolio, which includes consulting, implementation and managed services. The EMC eDiscovery Solution brings together the following EMC products: EMC EmailXtender archiving software to automate e-mail capture, retention and repository search, EMC Documentum Enterprise Content Integration Services software to achieve federated search and data collection across disparate content silos, EMC Documentum Enterprise Content Management platform software to deliver legal hold as well as content records and legal-matter management, and EMC Centera and EMC CLARiiON networked storage platforms to assure content accessibility and integrity. The EMC eDiscovery Solution is immediately available. http://www.emc.com
Near-Time, Inc. announced the beta launch of its namesake hosted collaboration service. With Near-Time, users can quickly launch workspaces that tap into the power of Weblogs, Wikis and group scheduling, giving groups an easy and secure way to share ideas, information and files over the Web. Near-Time combines the non-linear, ad hoc collaboration of Wikis with the time sensitive, broadcast nature of blogs. It gives small and mid-size businesses a way to collaborate via familiar metaphors that require no IT “care and feeding” or infrastructure investment. Larger enterprises can take advantage of Near-Time’s architecture to integrate with other collaborative tools and build interdepartmental and inter-enterprise collaboration hubs. Near-Time’s support for standard Web organization schemes, including hypertext links, categories, and tags, gives users an easy way to discover, reuse and remix group content. Near-Time also leverages existing technologies such as Weblog APIs, email, RSS and Atom feeds, and XML to provide interoperability with existing applications and systems. During the beta period, all access to Near-Time services will be free. The commercial launch of Near-Time is targeted for late March and will include a free, entry level annual service. Commercial plans include encryption and domain mapping and will enable users to upload and share files. Commercial price plans start at $4.95 per month. All Near-Time users can create as many Near-Time spaces and invite as many members as needed. http://www.near-time.com
iUpload announced the integration of its Customer Conversation System with Microsoft’s SharePoint, bringing enterprise blogging and wiki capabilities to SharePoint users. The iUpload SharePoint integration brings all of iUpload’s features for managing large communities of blogs, including editorial control, template and taxonomy management, security and versioning, to the Microsoft SharePoint environment, and allows users to present blog, wiki and other content as Web Parts within SharePoint. With iUpload, SharePoint users can now draw in content from large blog communities that may include contributions from employees, partners and customers, while leveraging the blog, wiki, discussion forum, and podcasting features of iUpload. Since the iUpload Customer Conversation System supports third party blog authoring tools, the SharePoint integration also allows companies to harness, integrate, and manage independent blogs that already exist within most corporate environments regardless of the blogging tool that they are authored and hosted on. iUpload’s SharePoint integration is available immediately.
Snowbound Software announced support for static HTML in its Java imaging solutions, providing companies with a fast method to both view HTML and also convert it to a variety of other formats for archiving and distribution. Support for static HTML in the RasterMaster Imaging SDK and FlexSnap web viewers extends a company’s ability to utilize and repurpose information captured in HTML web-based forms. Companies can now convert the information from HTML to any of the other formats supported in Snowbound’s Java library including Word, PDF, Tiff, and JPEG. With the RasterMaster imaging SDK, developers can incorporate the ability to view and convert static HTML documents directly into their application. Through its FlexSnap universal Web viewers, users can quickly retrieve HTML files stored within a content repository or file server and view the information in the same application they view other documents including PDF and Word. In addition to Java, support for static HTML is also available in its RasterMaster Imaging Toolkit for Windows DLL, ActiveX, and .NET as well as its SnowBatch batch conversion application. http://www.snowbound.com
I wanted to add some additional thoughts to the recent post on actionable content. That post reflected on the general idea of actionable content, differentiated it (maybe, maybe not) from transactional content, and pointed to an example of the amazing depth of content that is now available on some Web sites. The particular example was an industrial marketing Web site, Oriental Motors, but the requirement for actionable content spans many kinds of businesses and many kinds of non-business organizations. Think of a massive retail catalog like Amazon.com or a smaller, specialized one like sheetmusicplus.com. Both need to provide their users with detailed content–and often many kinds of content–that the user can consume, analyze, download, and even manipulate and share in the course of deciding whether to buy and precisely what to buy.
Nor is actionable content limited to eCommerce applications per se. Think of a government Web site that provides necessary forms for businesses and individuals, school systems and colleges that provide Web-based learning applications, and an employee human resources portal that provides benefits information. (And my favorite example of all, a large fantasy sports site such as Yahoo Fantasy Sports that provides a staggering array of content, statistics and analytical tools to keep users busy full-time and around the clock.)
What is common among all of these sites is the content of course, and content that is available when users need it to further the process they are engaged in. As Mary and Bill Z helpfully told us, transactional/actionable content, “is the content that flows through the commerce chain, initiating and automating processes such as procurement, order management, supply chain planning, and product support.” In other words, it is the content that is available when the person needs it, in the forms the person needs it, to further the business process they are involved in.
Sounds easy, but of course, as in so many things, the devil is in the details. It’s one thing to say you want to provide the right content in the right format at the right time, but it is another thing to actually do it. If you start to think about it, providing this kind of actionable content in context requires the content to be available–and it requires the business logic and the technical apparatus to present the correct content at the right point in the workflow or business process.
For now, let’s put aside the issues of business logic and technical apparatus and look at the issues about the content itself. What characteristics must the content have to be actionable? In no particular order, I offer the following.
- The content must be granular. In other words, it can’t exist as one giant blob of content, but must be accessible as usable chunks of content that can be presented in a useful context–so one product image at a time, and not a thousand (that should be easy)–and the right information that should accompany that product image–its caption, its size, its format, and so on.
- The content must be available in the right format. If you think about it for a moment, this likely means that the content is potentially available in many formats, given the different needs, systems, and platforms of different users and systems. When I see a requirement for content to be available in many formats, I immediately think of a media-neutral format that can, in turn, create all the necessary required formats. In the world of text, this often leads organizations to consider using something like the eXtensible Markup Language (XML); in the world of images, this might mean storing the image files in a high-resolution, high-fidelity format that can then be used to create every other format of the drawing that might be required.
- The content must be searchable, either by itself or by virtue of closely associated metadata. If the content is text, the text should be searchable, and the more structured and fielded the text, the more it avails itself of search technology. It if is graphics or other formats, it should be in open readable formats where possible and not in opaque binary formats. If it must be in binary formats, it should always be accompanied by metadata that helps explain what the content is, what format it is in, what subject matter it deals with, and so on.
There are more requirements, to be sure, but these are the ones that come immediately to mind. It’s also important to note these are merely technical requirements for the content, and don’t go to the more fundamental questions of precisely what kind of content your users need are requesting.
Hopefully some of you tuned in to our webinar yesterday and have had a chance to read the companion whitepaper. My radio theme – or podcast if you are so inclined – for the title of this blog is intentional. In fact, I also toyed with “Mixing Content and Web 2.0” to illustrate “the remix factor” — an intrinsic part of the Web 2.0 “engaging the user” vision and one of the reasons why professors call O’Reilly Media’s SafariU “revolutionary.”
Remixing. Familiar to your teenagers and made famous by iTunes, but not a word well known in corporate circles. Using Web services and MarkLogic Server, O’Reilly delivers a user interface that allows higher education professors to reassemble – or remix – sections and chapters from a vast library of O’Reilly and partner books to, in CJ’s words, suit their needs. Suit their needs. Since when do software applications suit the user needs without the word “customization” being part of the equation?
In terms of content applications and Web 2.0, since now. Is this analogous to the radio industry’s evolution? Absolutely. Can it provide new revenue for publishers through a compelling product? Definitely. Ian Krantz over at the Really Strategies blog continues the conversation. And CJ Rayhill , O’Reilly’s Chief Information Officer and General Manager of O’Reilly’s Education Division, is obviously the source.
Yesterday, the webinar audience asked me what parts of the SafariU story are universally applicable. Read on to see what I said. Also, feel free to submit questions and comments here about what you read and hopefully listened to about the SafariU case study. (I will let you know when the archive is available). Let’s continue the conversation!
What O’Reilly success factors are universal?
“When the Gilbane team evaluates a customer story as a potential CTW case study, we specifically look for elements of the deployment that would benefit other adopters of content technologies. So, how can we generalize O’Reilly success? Here are a few key factors that are universal.
First, we could not agree more with the Web 2.0 principle that — Data (including O’Reilly’s atomized content term — is the next Intel Inside. Having spent over 20 years researching and writing about content technologies, The Gilbane Report has consistently focused on how content technology can be used for enterprise business applications and how content and computing will evolve. Today, the power of “content as a corporate asset” is clearly one of the success factors for a myriad of business applications, commercial products, and community and government services. The same can be said for the rising intersection between content, collaboration and community – technology is enabling it and SafariU has clearly delivered it.
Secondly, as XML enjoys its eighth birthday this month, its application to gold source content is evident throughout many industries. Although regularly applied to data exchange during its first five years, it is the more recent years that demonstrate the value of content intelligence, flexibility, and reuse as enabled by XML and sister standards like XQuery. This value is reaping significant ROI for those making the commitment and investment.
Finally, O’Reilly’s is engaging their customers in new ways while simultaneously delivering strategic improvements to higher education. Their approach demonstrates the power of CJ’s infrastructure quote when describing Mark Logic Server, which gives O’ Reilly the power to single source both their content and infrastructure expand into higher education today, and more verticals in the near future. These are universal factors that you can take back as input to your own content strategies.” Leonor Ciarlone
CambridgeDocs announced an OEM agreement with PTC, the Product Development Company. As a result, PTC will integrate the CambridgeDocs legacy conversion tools into the Import/Export module available with Arbortext version 5.2, the latest release of PTC’s publishing software. The CambridgeDocs xDoc Converter user interface and conversion server will be used as the basis for importing content from Microsoft Word files, FrameMaker, HTML, and PDF files into semantic XML for use with PTC’s dynamic publishing software. On the export side, the CambridgeDocs technology will be used as part of the system that publishes XML into Microsoft Word documents. The CambridgeDocs team has been working with PTC on the integration of the xDoc product with the Arbortext 5.2.
Stellent, Inc. (Nasdaq:STEL) announced a new strategy enabling customers to better manage wikis and blogs within their corporate environments and integrate wikis and blogs into a multi-site Web content management framework. Stellent Universal Content Management now enables wiki contributors to create hyperlinks in both pattern-matching and wizard style formats. This capability allows users to link to other topics and pages within a wiki site, as well as other Web sites. When an author creates a new hyperlink about a particular subject, the Stellent system will automatically link to a wiki page about that topic. If the page does not exist, it will automatically create a new page. Contributors can edit wiki pages in real-time and instantly view their changes. The Stellent technology also records a history of wiki activity, so readers know who writes or changes content, how many times content is revised and if there are certain topics currently under heavy debate. A locking and revision control feature ensures only one user may change content at a time, and it also keeps an audit trail of all revisions which is then available for records and retention management purposes. Stellent Universal Content Management now provides short, blog-formatted WYSIWYG forms, enabling authors to post new blog entries without requiring HTML expertise. Authors can submit new posts to a blog via email or by using word processing applications such as Microsoft Word or OpenOffice. Stellent Universal Content Management’s new, out-of-the-box templates enable organizations to quickly deploy RSS feeds for intranet, extranet and public Web site content managed in the Stellent repository. The Stellent system automatically generates RSS feeds of managed content using metadata and rule sets. These feeds can be static lists or dynamic feeds that change depending on the viewer’s role and access privileges. Stellent users also may leverage external RSS feeds to display content from other online news sources within the branding parameters of their particular Web sites. And, users can utilize the system to monitor and distribute blog posts via RSS feeds. http://www.stellent.com/blogswikis