WebTrends Inc. and Hot Banana announced a technology partnership to streamline the end-to-end process of creating, analyzing and optimizing web site content and marketing campaigns. With the integration of WebTrends 7 directly into the Hot Banana Active Marketing Web Content Management Suite, marketers are provided a single solution to set-up and access WebTrends web analytics and manage web site content on the fly without technical assistance. Hot Banana automates the process of placing WebTrends SmartSource tags on web pages, minimizes hand-coded errors and helps ensure web sites are accurately coded for collecting the desired information. Customers of the integrated solution gain insight into having total control and visibility into the effectiveness of their web site content and marketing programs. Marketers can A/B test different creative, campaign offers and web page layouts on-the-fly to optimize on the best performers, leveraging features within WebTrends 7 such as comparative reports, Product and Campaign Drilldowns and WebTrends SmartView, which superimposes complete conversions metric and visitor segment behavior directly on every web page or HTML email link. The Hot Banana-WebTrends integrated solution is available immediately, and is sold by both WebTrends and Hot Banana’s sales teams and select channel partners. , http://www.WebTrends.com

Share