CrownPeak and WebTrends have formed a technology partnership to arm marketers to optimize web marketing content, and have integrated WebTrends 7 On Demand into CrownPeak’s web site management services. Marketers can optimize web site content and marketing campaigns on the fly by leveraging WebTrends content, marketing, and conversion analytics and CrownPeak’s workflow features that enable the Content Management System to automatically execute rules based on the web analytics results. Marketers can use WebTrends SmartView to display conversion metrics and visitor segment behavior superimposed on links, promotions and web pages for easy identification of the best areas to feature items. Using CrownPeak’s CMS, thresholds for views, revenue or “add to cart” clicks can be set so that products needing awareness are promoted to these ‘hot-spots’ once the previously featured item reaches the threshold as tracked by WebTrends. CrownPeak CMS users could setup product pages to always reflect what visitors are most interested in, automatically displaying the hottest product families on top-level pages and the current best-selling product SKUs on deeper pages. CrownPeak also automates the process of adding WebTrends SmartSource tags to web pages to minimize missing or erroneous tags. The CrownPeak-WebTrends integrated solution is available immediately, and is sold by both WebTrends and CrownPeak’s sales teams and channel partners. http://crownpeak.com, http://www.webtrends.com

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