Hot Banana Software Inc. and ExactTarget announced that Hot Banana has become an affiliate partner of ExactTarget, the first phase of an integrated technology partnership. ExactTarget’s permission-based email marketing campaigns drive qualified visitors to Web sites that are not always optimized for eMarketing as Hot Banana is. Hot Banana’s Active Marketing Web Content Management Suite is already integrated with WebTrends 7, is search engine friendly and allows non-technical marketers to change campaign content on their Web site. ,