Hot Banana Software Inc. has announced the shipping of its new product – the Hot Banana Active Marketing Web Content Management Suite. The Hot Banana Active Marketing Web Content Management Suite consist’s of the Hot Banana Web Content Management Suite, and the Hot Banana Active Marketing Suite. All versions are shipping immediately, either as Hot Banana On Demand, Software-as-a-Service (SaaS) or, as Hot Banana Licensed Software. Hot Banana Active Marketing Web Content Management Suite will allow non-technical users to take ‘hands-on’ control of their online marketing and communications. All Hot Banana Active Marketing programs and campaigns can now be tracked by using WebTrends 7 On Demand Web analytics to measure results and Web site performance. Improvements to the Web site and marketing activities can then be made, such as tweaking and changing the Web content, so the campaign can be fine tuned, either while it’s in progress, or optimized in preparation for the next scheduled campaign.

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