Interwoven, Inc. announced an agreement with DoubleClick Inc. to offer a comprehensive Marketing Content Management (MCM) solution. Interwoven will offer SmartPath 5.0 to extend its Marketing Content Management capabilities. SmartPath is an MRM (Marketing Relationship Management) software application that enables marketers to manage marketing initiatives across the entire marketing supply chain optimizing core functions, including information management, production, operations, and team communication. Integrating Interwoven’s MediaBin Asset Server 4.0 software with the SmartPath solution provides marketing organizations with the ability to accelerate time-to-market for product introductions and promotions. DoubleClick recently acquired SmartPath, which provides marketing resource management solutions to companies whose marketing operations are critical to their business. www.interwoven.com

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