Information Architects announced the first public display of its next generation content creation and exchange management platform. IARC will release an XML-based Visual Platform (XVP) that provides a total environment to quickly and easily, create, manage and merge content without coding and other related development resources normally associated with content exchange technology. The release is an enhancement to IARC’s patented SmartCode content delivery framework. Information Architects’ SmartCode XVP is a graphical environment that was designed from the ground up to alleviate the tremendous pressures that every business experiences to quickly add, transform and rearrange content on their sites. With little or no technical resource, SmartCode now enables the creation of a new “acquisition agent” and in minutes defines a new view, relationship or stylistic expression for its site. The SmartCode Framework represents a web exchange as a graphical “matrix,” enabling customers to view inter-relationships and attributes of the content, or metadata. It makes it unnecessary to write code in order to create new composite views of that content, which may reside on many different servers, mainframes or cache engines.